Here’s a piece of work we’re really proud of, celebrating Beef + Lamb New Zealand Inc's partnership with the New Zealand Olympic Team. Leveraging our ‘Good things start with’ creative platform, the campaign features past and present New Zealand Olympians, many of who you’ll recognise from past relationships with Beef + Lamb Zealand. Stacey Waaka also features again as the brand ambassador and part of the team that claimed our first gold in Paris.. The message is simple: to get a great finish, you need a good start. And when you’re chasing Olympic Gold, what better way to start than with beef and lamb.
BCG2
Advertising Services
Auckland, Auckland 393 followers
A full-service, integrated advertising and communications agency.
About us
BCG2 is more than just a name on the door. It stands for our guiding philosophy in building successful brands: Business + Creativity = Growth to the power of 2. Using this approach, we combine intelligent business insight with inspiring creativity to deliver outstanding growth for our clients. At the same time, we deliver a fully integrated service by leveraging our expertise in many different areas: brand and digital strategy, digital design and development, content creation, brand design, healthcare, data strategy, social, and sustainability and are leaders in behaviour change. Beyond our results driven approach, what sets us apart is our passion to ‘do the right thing’. This ensures transparent, robust and enduring relationships with our clients. We are also part of the world's largest communication services group, WPP. This gives us direct access to the world's best marketing practitioners and intelligence, letting us deliver the very best thinking to our clients.
- Website
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http://www.bcg2.com
External link for BCG2
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- Auckland, Auckland
- Type
- Privately Held
- Founded
- 2010
- Specialties
- Communications, Advertising, Digital, Integration, Customer Experience, UX, Design, and Production
Locations
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Primary
Get directions
Level 12, 22 Fanshawe Street
Auckland, Auckland 1010, NZ
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Get directions
39-41 Ghuznee Street
Wellington, Wellington 6011, NZ
Employees at BCG2
Updates
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Congratulations to our amazing clients from Beef + Lamb New Zealand Inc, Katie Ward and Kit Arkwright (and John Baker!), on the successful launch of their latest campaign, which features B+L back in the Olympics arena as one of the team sponsors. Your unwavering belief in the ‘Good Things Start With’ creative platform we presented two years ago is truly paying dividends. We're thrilled to see how our collaborative vision has come to life and is making a significant impact. Your trust in our creative decision-making and execution means the world to us. Here's to a successful Paris Olympics, and many more innovative and successful projects together! #ClientSuccess #CreativePartnership #Innovation #Advertising
We couldn’t be prouder of our Olympians, both past and present. Which is why Beef + Lamb New Zealand is getting behind the New Zealand Team to give them the best possible chance to bring back gold. Check out our new TV commercial. We hope this will leave you feeling inspired, excited and proud that you are all a part of helping to fuel the fern! This commercial will be played on TVNZ+ in the lead-up to the Olympic Games, and then on SKY and free-to-air TV during the Games. To get a great finish, you need a good start! New Zealand Olympic Committee
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In BCG2’s latest campaign for FMG (Farmers Mutual Group), we reassure rural New Zealanders that the country’s leading rural insurer is ‘here, there and everywhere’ for the ups and downs of rural life. Whether you’ve had it up to here on your lifestyle block, or you had flood waters up to here, FMG is here for you. TV and content was shot over three days in conjunction with Film Construction and is now appearing alongside social, digital and radio.
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BCG2 are excited to announce our appointment to another significant rural client, Rabobank New Zealand. As New Zealand’s only specialist food and agri bank, Rabobank is a great fit for the agency. We’ve got a track record of genuine success in the rural sector, fuelled by a profound appreciation for the New Zealand rural way of life and the invaluable contributions these communities make to the entire nation. We’re coming on board as Rabobank’s creative and media agency and can’t wait to get stuck in. Read the full Rabobank press release here: https://bit.ly/48rkTu4
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StopPress were kind enough to cover BCG2’s latest campaign for 1Cover Travel Insurance, ‘It’s the one thing you need, when one thing goes wrong’. Here’s the article in all its glory. https://lnkd.in/gCgys7YJ
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In BCG2’s latest campaign for 1Cover Travel Insurance, we had fun highlighting some of the more amusing mishaps travellers can experience on their overseas holidays, including a rather nasty case of Bali Belly. With Australians and New Zealanders heading abroad in big numbers, it’s a timely reminder of the importance of being covered for those unexpected events. As the campaign points out in TV, online video, radio and OOH, 1Cover is the one thing you need when one thing goes wrong. #advertising #tvproduction #insurancemarketing #marketing