Tracksuit

The brands who are tracking their way to the top 🔥 We're proud to work with some of the best in the business across a range of verticals, from skincare, to furniture, to banks, to bookstores. These are some of the epic businesses we count as part of the Track team (plus some brands that we've been keeping an eye on) 🏃 Ready to stop warming the bench and get onto the field for 2024? Our inbox is open 👋

Our Engineering team is growing 🌟 We're on the look out for two smart, resilient, ambitious and kind team players who want to come fast track their career at one of ANZ’s fastest growing startups. Our Engineering Manager is a newly established role that will provide guidance and support to our team, establish professional development plans, and grow leaders from within.  Our Junior Software Engineer will working hand-in-hand with a talented team of backend, frontend, full stack and data engineers and visionary product managers as part of an empowered product squad (pictured below – what a squad 🔥) Both of these roles will help innovate, collaborate and bring our product ideas to life – come join a high-performing Engineering team as we scale 🚀 📍 These roles are Auckland-based. Engineering Manager 👉 https://lnkd.in/gWNJb3DC Junior Software Engineer 👉 https://lnkd.in/gRv-R6mY

Bringing brand data into the boardroom 💼 icebreaker is a merino wool outdoor apparel brand founded in New Zealand that's seen incredible growth and is now sold in 38 countries globally. We're working with their teams across the US, AU and NZ to track brand health and consumer sentiment. Tracksuit's goal is to become the common language globally to measure and communicate brand, so we love icebreaker and Smartwool Head of Consumer Marketing Kieran Anderson's take on sharing in the success 👇 As Tracksuit grows, so too does the shared belief in and investment into brand in the industry – a change we know most marketers would like to see 💪 We're big fans of your work, Kieran!

Using brand tracking to build confidence in marketing 🚀 Pepper Money ANZ is a leading non-bank lender down under. The business is using Tracksuit to measure the impact of marketing activity, as well as progress in key brand statements like trust 🤝 Off the back of a multi-channel OOH, video, social and radio campaign that ran in bursts across Feb to July, Pepper Money saw a statistically significant increase in key brand metrics on Tracksuit, including a 4% lift in consideration and preference 🔥😮💨 “We’re thrilled to see the positive impact our recent brand campaign is having on consideration and preference metrics in such a short time,” Head of Brand and Digital David Berry says. “These metrics are notoriously challenging to improve, but our integrated approach across multiple channels and stages of the funnel is proving effective." Check out the full case study via the 🔗 in the comments 👇

Melbourne brand leaders dinner 💜 We love getting some face time in with our wonderful customers, so our Sydney team took a trip down the coast to see brand leaders from ST. ALi Coffee Roasters, Movember, 2XU, FUNDAY™ Natural Sweets and Heritage Brands and catch up over a dinner held at Cumulus Inc. We had many brilliant minds from a range of industries in one room, including charities, skincare, and coffee. This opened the floor to some insightful, funny and clever conversations, like 'If your brand was animal, what animal would it be?' Check out some of the snaps from the night caught on film below 📸 NYC, you're up next! 🗽

Looking good in that tracksuit, Lenny! 🔥 The perfect fit for fall (but make it brat)

The product marketing team at Tracksuit is growing 👀🔥 We're looking for a Product Marketing Manager to help us take our beautiful, affordable, always-on brand tracking to the world. This role will wear many important hats, from deeply understanding the market, to driving product launches, creating engaging content, and enabling our team for success. Ideally, we're looking for a superstar who's based in NYC but if you're an Auckland-based PMM legend, then we're open to hearing from you too! Sound like a bit of you? Get in touch with Claire Tutill or Jess Stowers or lend us a helping hand by tagging someone in your NYC network 👋 Find all the details 👉 https://lnkd.in/gCFAXdVD

Introducing a very special brand bestie 🙌 We're beyond excited to be working with Polestar in New Zealand to track their brand growth and to be collaborating through a brand partnership, too. Tracksuit and Polestar are very much aligned on key values, such as: ✨ Innovation can help solve complex problems ✨ Great design is simple and more powerful ✨ Leaving the environment you're in better than you found it. As part of this partnership, you may spot our Co-Founder and Co-CEO Connor Archbold zooming around Auckland in one of their epic EVs 🚗 We're super grateful for the generosity that the Polestar team has shown us –shout out to Bruce Fowler, Joan Zhang and the team for their continued support of Tracksuit 💜

Hello, caller 📞 Hold the phone on the mobile phone services industry in the US, because Visible's awareness levels are ringing through loud and clear 😮💨 From January to June ’24, Tracksuit's data shows that brand awareness of Visible has charged up by a 5-percentage points, now sitting at a buzzing 31%. That's an extra ~12.9 million humans in the States that are now aware of the brand. Want brand insights like this about your business, delivered at speed? We've got you 💪

Trackstars in action 🏃♀️ Our Sydney team took part in City2Surf last weekend and debuted some slick new Track Club running merch. City2Surf is the world's largest fun run, with 80,000 people taking part in a 14KM run (that's 8.6 miles for our American friends 👋) Clearly, having some fresh merch on helped with speed, as these absolute athletes pictured all set times of between 4 minutes to 4 minutes 50 per km 😮💨 A huge shout out to Pressio for the kits, and the talented Zara Huddleston on our team for the designs 🔥