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New this week! Naomi Grewal, Ph.D. shares her impressive career journey and dives deep into her experiences at leading tech companies like LinkedIn, Meta, Uber, Pinterest, and Workday. She covers important topics during our conversation, such as: cross-functional collaboration; applied psychology; emerging UX trends; and how research can drive strategic decision-making across all levels of an organization. Don’t miss this insightful conversation! Tune in on your favorite podcast platform to explore the future of UX research and how it’s shaping consumer insights. 🎙️ https://lnkd.in/gs5uSn4j

“While we’re working on guardrails, data ethics and best practices, we also need transparency … building that human review and building that deep understanding for the end user around how their data is being used.” Tovah Paglaro of Fathom Read more expert opinions in our latest "Space to Think" paper - The State of AI in Market Research. https://lnkd.in/gznD9CPW #mrx #insights #AI #ethics

🚀 New Podcast Episode Alert! 🎧 In the latest episode of "Now That's Significant," our EVP John Bird sits down with Lucy Davison of Keen as Mustard Marketing Ltd to discuss the launch of the Insight Awareness Index—a groundbreaking initiative designed to measure brand awareness within the market research industry. Lucy brings her wealth of experience in B2B marketing to shine a light on a challenge many #marketresearch companies face: while they excel at advising clients on marketing, they often struggle with promoting their own brands. The Insight Awareness Index aims to change that by offering a benchmark for companies to track their brand awareness year after year. https://lnkd.in/gM38TaGq

Consumers are moving fast. You need your brand tracker data NOW to keep up. Harmoni by Infotools is a brand tracking analysis tool that empowers your team to generate rapid insights and analyses from your data. 📈 Upload, shape and analyze the most common types of survey data, freeing you from supplier lock-in. 🔎 Use smart analysis tools to highlight and sort important data variables for quick insights. 🖼 Get a clearer picture of how your brand is performing with fair share values for any attribute combination. 🛠 Uncover trends and elevate your brand tracking with a comprehensive suite of time-tested time series tools. https://lnkd.in/gZe9R32S #mrx #insights #marketresearch #brandtracking #tracker #data

Happy to be a part of this great event! Say hi to Andrea Mitlag - Data, Research and Insights if you're at the conference.

We were thrilled to welcome Snap Inc.'s Takeshi Tawarada and Kara Louis on the podcast last week to discuss some of the groundbreaking #AR initiatives at Snapchat, their impact on consumer behavior, and how brands can leverage these #insights. https://lnkd.in/gr84tRy8

Emily Paladino of Country Road Group joined our podcast to share her expertise on managing and elevating client-side customer insights teams, offering invaluable advice for current and aspiring insights leaders. 🎯 Top 5 Takeaways from the Episode: 1️⃣ Build a High-Performing Team: Prioritize cultural fit, shared values, and a blend of intelligence and experience when assembling your team. 2️⃣ Demonstrate ROI: Continuously align insights projects with business objectives, deliver tangible results, and build strong relationships with key stakeholders. 3️⃣ Leverage Strategic Projects: Initiatives like market segmentation can be game-changers for business growth and solidify your team's reputation. 4️⃣ Mentorship Matters: Empower your team by providing opportunities for growth, leadership, and personal brand development within the organization. 5️⃣ Network Externally: Encourage your team to engage in industry events, build connections, and seek learning opportunities beyond your organization. 🎙️Listen to this episode: https://lnkd.in/gbu4-8gB #MarketResearch #CustomerInsights #Leadership #Podcast #TeamBuilding #Mentorship #BusinessGrowth #NowThatsSignificant

Coming to #HIC24 with The Research Society? We hope to see you there. Don't miss the outstanding breakout sessions offered at the conference like this one:

“It’s not that AI will take your job, the people who know how to use AI will…we have found that AI is very helpful and can be used throughout the research process. - Kathy Cheng, inca | Nexxt Intelligence Read more about the opportunities and challenges surrounding #AI in #marketresearch in our latest "Space to Think" paper: https://lnkd.in/gznD9CPW

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