Matthew Lee
Marketing Manager at ASB Bank
New Zealand
346 followers
347 connections
About
I am a highly driven customer champion, passionate about delivering superior customer experiences. With a strong background in data driven marketing, I seek to make the best use of the available data to better serve customers. I have worked end to end on several campaigns from brief, to market delivery, to results analysis, and learning implementation. This has included both ATL and BTL campaigns, acquisition and retention, and print as well as digital channels.
Activity
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What can we learn about authentic leadership from Snoop, living his best life at the Olympics? 1. The best you is the real you 2. There is joy in…
What can we learn about authentic leadership from Snoop, living his best life at the Olympics? 1. The best you is the real you 2. There is joy in…
Liked by Matthew Lee
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👃🏻🦮 Scented posters designed to turn the nose of a dog are my favourite creative execution within the campaign. Thanks to The Monkeys x PHANTOM…
👃🏻🦮 Scented posters designed to turn the nose of a dog are my favourite creative execution within the campaign. Thanks to The Monkeys x PHANTOM…
Liked by Matthew Lee
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Thank you to Simon Bridges and Dominick Stephens for the excellent Treasury presentation this morning on NZ's economic and fiscal outlook. Some…
Thank you to Simon Bridges and Dominick Stephens for the excellent Treasury presentation this morning on NZ's economic and fiscal outlook. Some…
Liked by Matthew Lee
Experience
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ASB Bank
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Marketing Associate
Fisher and Paykel Finance
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Marketing Coordinator
Fisher and Paykel Finance
Education
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The University of Auckland
First class honours Marketing
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• Dissertation on consumer engagement in new media advertising compared to traditional media advertising.
• Invited to continue education into Masters for Marketing.
• Accepted invitation to become a member of international honour society Beta Gamma Sigma.
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Marketing Association
Multi-channel direct marketing certificate
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• Course covered a range of topics from developing strategy and tactics, marketing law and media integration.
• Developed a group pitch for a multi-channel campaign to charity organisation CBM
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The University of Auckland
BA/BCom Marketing
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• Invited to continue education in both Film and Television (Hons) and Marketing (Hons) programmes
• Learned the fundamental principles of marketing, as well as the creative production process
More activity by Matthew
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I've been reflecting a lot this week as I hit my three-month anniversary at Outward Bound New Zealand. For as long as I can remember, I've struggled…
I've been reflecting a lot this week as I hit my three-month anniversary at Outward Bound New Zealand. For as long as I can remember, I've struggled…
Liked by Matthew Lee
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Thanks to 2degrees for the Shaping Business Study discussion this morning! With insights from the Auckland Business Chamber and BusinessDesk NZ, it…
Thanks to 2degrees for the Shaping Business Study discussion this morning! With insights from the Auckland Business Chamber and BusinessDesk NZ, it…
Liked by Matthew Lee
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