If Kendall and Kylie Jenner didn’t know, now they know.
The reality star duo launched new “vintage” black T-shirts on Wednesday: one that combined their faces with those of Notorious B.IG. and Tupac Shakur and another that used Pink Floyd’s “Dark Side of the Moon” imagery, neither of which went over well with fans.
The Jenner sisters were torn apart on Twitter for placing their faces over those of the rap icons — both of whom were killed around the time the ladies were born — and they have since removed images of themselves wearing the shirts from the Kendall + Kylie website and Instagram account.
Biggie Smalls’ mom even got in on the backlash, making it known that her son’s estate never gave permission to use his likeness.
“I am not sure who told @kyliejenner and @kendalljenner that they had the right to do this,” she wrote. “The disrespect of these girls to not even reach out to me or anyone connected to the estate baffles me. I have no idea why they feel they can exploit the deaths of 2pac and my Son Christopher to sell a t-shirt. This is disrespectful , disgusting, and exploitation at its worst!!!”
On Thursday, the brand acknowledged that they indeed, “missed the mark.”
“The KENDALL + KYLIE brand apologizes for any insensitivity,” read a statement released to Page Six. “When deciding to work with one-of-a-kind repurposed vintage tees, it was not the brand’s intent to offend anyone. These designs were randomly selected and not well thought out. The brand would like to apologize, especially to the artists that have been featured in the series. We did not mean to disrespect these icons and understand that we missed the mark completely. The designs have been removed. We sincerely apologize to the artists, their families and estates and anyone who may have been offended.”
In addition to the company apology, both Kendall and Kylie expressed similar sentiments via Twitter.
The shirts, which were going for $125, are no longer for sale.