In the aftermath of Lori Laughlin’s arrest in connection with a college admissions cheating scandal, shoppers called for Sephora to cut ties with the “Fuller House” star’s Instagram-famous daughter — and the beauty retailer listened.
Olivia Jade Giannulli, 19, formerly a paid influencer and collaborator with the company, launched her Olivia Jade x Sephora Bronze & Illuminate Palette back in December. And while the $28 pressed powder product is now sold out, that hasn’t stopped people from flooding its reviews section with scathing commentary on the bribery scam.
“Highlight did not deliver on privilege,” one shopper wrote. “This palette has such an intense highlight I thought it would blind others to my privilege and toxicity. Unfortunately, it did not work and instead left me dusty AF.” Asked another, “Do I get a discount if I use ENTITLEMENT or CHEATER as the promo code?”
A third commenter joked, “I thought this would give me the ‘just-came-from-crew-practice,’ ‘spent-hours-rowing-on-the-lake’ glow. Turns out it was all a sham!”
Most reviewers urged Sephora to sever all ties with Giannulli. “This girl is terrible for your brand,” one person opined. “She is a cheater. She is vacuous. She is shallow. True beauty radiates virtue, intelligence, and strength. Olivia Jade is none of these things.”
Some even threatened to boycott the brand entirely: “I will not spend another dime at Sephora until they drop this entitled, toxic idiot. Run away, Sephora. Run away.”
It seems the customer backlash worked. “After careful review of recent developments, we have made the decision to end the Sephora Collection partnership with Olivia Jade, effective immediately,” the brand shared in a statement on Thursday.
Loughlin and husband Mossimo Giannulli allegedly paid $500,000 to get both their daughters into the University of Southern California as part of the college’s crew team, despite the fact that neither is a rower. They’re among 50 people charged in the high-profile scam, though no students have been formally charged.
Olivia Jade, who boasts 1.3 million Instagram followers and nearly 2 million on YouTube, has also posted sponsored social media content for Amazon, Boohoo, Clinique, Smile Direct and more. Last year, she ruffled feathers after posting a video saying she didn’t “really care about school” but wanted the “experience” of “partying.”