Spring may have only just arrived, but Kristin Cavallari is already prepping for fall.
The “Very Cavallari” star shot her brand Uncommon James’ fall 2019 campaign in New York City on Tuesday, making stops along the way at landmarks including Grand Central Station, the High Line and Brooklyn’s Williamsburg Hotel.
An insider told Page Six Style that Cavallari enjoyed a late lunch at the hotel’s restaurant, Harvey, before heading up to the Water Tower bar for the shoot, changing from the risqué look she showed off on Instagram into a black leather top and matching shorts.
“We went to some iconic locations — even Grand Central Station, which was actually my first time being there,” Cavallari told Page Six Style of the shoot, which includes both still photos and video. “So it’s a lot, but it’s a really fun day for me. And just having complete creative freedom with Uncommon James — to be able to do whatever I want — it’s so rewarding and I’m having a really good time with everything.”
Cavallari, 32, founded Uncommon James in 2017, and takes fans behind the scenes of its expansion — including a Nashville, Tenn. storefront — on her E! show. And while her staff may be ever-changing, so are her brand’s offerings.
“What I’ve been doing lately is instead of doing like a big drop, I have new pieces come out every six weeks,” she told us. “And so essentially for fall, we have about five little mini collections. So I have an everyday collection, I have an edgy collection, I have more of a flirty collection — which will come out more around holiday time — [and] I have a camel collection. And so that’s how I’m gonna just start doing things moving forward.”
