Beauty

Kendall Jenner is getting into the oral beauty business with Moon

By
Melissa Minton
Published April 23, 2019, 5:17 p.m. ET

https://www.instagram.com/p/Bwmxkn0DK_O/

Kendall Jenner hopes her latest project will make you smile.

The model, 23, announced on Tuesday that she has partnered with Moon, a new oral care company.

In addition to serving as the face of the brand, Jenner also has a stake in the business and even co-created a product of her own: the Kendall Jenner Teeth Whitening Pen ($19.99), which “is crafted from some of Kendall’s favorite natural ingredients, like soothing lavender oil, whitening strawberry extract and the healing properties of honeysuckle flower,” according to a press release.

Moon’s other offerings include an activated charcoal toothpaste ($8.99), soft bristle toothbrushes ($6.99 for two) and floss ($3.99). They’re currently available online via Moon’s website, and will reportedly arrive in Ulta stores in May.

“Inspired to bring a new, elevated oral care experience, Shaun Neff partnered with fashion icon Kendall Jenner to co-create Kendall’s signature product, the Teeth Whitening Pen,” the company’s website states. “Together their focus was clear: Disruptive design, hand selected ingredients, and a shared intention to bring more smiles to more faces around the world.”

It seems Jenner may be taking a page out of big sister Kourtney Kardashian’s Poosh playbook; all of Moon’s ingredients are vegan and PETA-certified cruelty free.

According to trademarks filed with the United States Patent and Trademark Office under Moon Oral Care LLC on April 23, there could be even more products coming soon. The company has entered certifications under the names “Oral Beauty” for electric toothbrushes and mints, and “Elixir X” for breath freshening liquids, sprays, lip balm, lip gloss and other tooth whitening products.