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Betsey Johnson reissues ‘Guys Heart B.J.’ shirt for NYC Pride

Betsey Johnson is going to be the talk of this year’s NYC Pride parade.

The fashion designer, 76, will revamp her iconic “Guys Heart B.J.” T-shirts from her spring 2013 runway show for one day only. Page Six Style has exclusively learned that hunky male models Denzell Theodore and Randy Bowden Jr. will be passing out the cheeky tees and other merch for free at the end of the pride parade this Sunday.

While Johnson herself won’t be on the scene, fans can claim their goods on Seventh Avenue between Greenwich Avenue and 23rd Street. They can also try their luck at the Christopher Street gay bar Pieces, where the shirts will be handed out by drag queens during various performances throughout the weekend.

This year marks the 50th anniversary of the Stonewall Riots, and the event is expected to draw millions of members of the LGBTQ community. The event will kick off on Sunday at noon from 26th Street and Fifth Avenue.