Kim Kardashian looks to be butting into Martha Stewart’s hold on the home goods industry.
Kardashian’s legal team has trademarked the phrase “KKW Home” in what seems to be the tycoon’s latest expansion of her empire — this time into the world of home goods.
As Stewart would say, is it a good thing?
Legal documents obtained by TMZ show that Kardashian may be planning to sell “KKW Home” products in retail outlets known for home, bedroom and bath and shower products and accessories. Soon you may be able to buy everything from bath mats and towels to blankets, room fragrances, candles, linens, shower curtains, wastebaskets and more with the Kardashian imprimatur.
Kardashian has recently enlarged her beauty business into skincare and said during the pandemic that she hoped to go into even product lines, TMZ said.