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All the details on Leah McSweeney’s new Happy Place sleepwear brand

By
Melissa Minton
Published Oct. 19, 2020, 1:53 p.m. ET

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Leah McSweeney will always be Married to the Mob, but now she’s finding her bliss.

The “Real Housewives of New York” star, 38, is gearing up for the launch of a new premium sleepwear brand called Happy Place.

Available for pre-order on Nov. 1, McSweeney’s line will offer waffle-knit robes ($120) and blankets ($80) first — both made from 100% GOTS-certified organic cotton — with candles, t-shirts, home goods and more to come in the near future, she told Page Six Style exclusively.

The company is “totally committed to sustainable manufacturing,” McSweeney explained, and even the packaging is made entirely of recycled materials.

It’s a far cry from Married to the Mob, the streetwear brand she founded in the early aughts that features T-shirts with cheeky slogans like “Good dick will imprison you” ($30) and an instantly classic “RHONY” catchphrase from her debut season, “Bitch I elevate this sh—t” ($30).

“I kind of grappled with doing another brand because Married to the Mob has been my baby, you know, but I love the project so much and I feel like it’s such a good time [to launch],” McSweeney said of her new venture, which she said she started seriously working on about a month after the coronavirus pandemic began earlier this year.

“Everyone wants to be comfortable and cozy right now because we’re dealing with such insanity in our lives.”

 

She continued, “I have put so much work into my home and being comfortable in my home because we’re here so much [during the pandemic], but it’s also a state of mind … Right now, our happy places are being challenged and we have to find new ones. And we’ve had to really think about what that means.”

The star named Jamaica, where she usually vacations with daughter Kier every Christmas, as her own personal happy place, but said she’s unsure about when she’ll be able to return amid the global health crisis.

 

With filming already underway on a new season of “RHONY” — featuring newcomer Eboni K. Williams, who has already bonded with McSweeney to form a “new guard” — fans can expect more fashion-forward looks from the star that push Ramona Singer and Sonja Morgan’s Upper East Side sensibilities to their limits.

“I think that maybe I’ll be stepping it up or elevating it a little,” McSweeney said of her wardrobe for Season 13. “I’m still going to be taking fashion risks, I’m still going to be having fun with it, you’ll still see me in sneakers sometimes.”

She concluded with a version of her Season 12 tagline, which seems to have become something of a personal mantra: “I’m not ever changing who I am.”