Kanye West hasn’t lost his hold on the sneaker game, as the latest release from his Adidas: YEEZY line, the YEEZY 450 in Cloud White, sold out in under one minute.
While YEEZYs have been in high demand since their introduction, the 450s were met with speculation upon first glance, leading many to believe the sneaker wouldn’t fair as well as others.
However, once the shoe became available via the Adidas app and YeezySupply.com, fans fought for their place in the digital line, with many coming up short.
“Release @ 7am, sold out by 7:01. People was hating on this shoe all year, but never keep the same energy on release day #yeezy450,” tweeted one frustrated sneakerhead, with another complaining, “YEEZY 450 release was some BS. 15 minutes of “you’re in the waiting room, don’t refresh” with the page refreshing itself until sold out.”
High Snobriety reports that West began talking about the YEEZY 450 in the summer of 2018, sharing preliminary sketches of its unusual silhouette. Since then, Kanye has been spotted wearing the YEEZY model in public.