Kylie Jenner is expanding her empire once again.
The Kylie Cosmetics founder, 23, quietly announced that she’s launching a baby brand on Wednesday, posting an adorable Instagram photo of daughter Stormi Webster in the bath and tagging @kyliebaby.
The verified account has yet to post anything and doesn’t even have a profile photo, but has already racked up more than 300,000 followers.
“Bath time with @kyliebaby,” the reality star captioned her shot.
Though Jenner gave no details about her upcoming line, last year she filed applications to trademark Kylie Baby in the areas of skincare products — like moisturizers, lotions, body oils, body gels and more — as well as cribs, strollers, diaper bags, baby bottles and clothing.
Jenner already sells rose-scented bubble bath ($26) and bath salts ($28) as part of her Kylie Skin line, perhaps indicating that we can expect bath-time essentials for little ones sometime soon.
And she’ll have no shortage of miniature models when it’s time to launch: Stormi’s nine cousins are sure to make cameos alongside her in future Kylie Baby ad campaigns.
The beauty mogul has certainly been busy; she also filed to trademark “Kylie Swim” earlier this year, and submitted paperwork for “Kylie Body” and “Kylie Hair” in 2019.