Beyoncé looks flawless in ‘Lose Yourself in Love’ Tiffany & Co. campaign
Beyoncé’s new Tiffany & Co. campaign is flawless.
Beyoncé unveiled new images and video from the “LOSE YOURSELF IN LOVE” campaign on Friday, showcasing the superstar wearing blinged-out pieces from the timeless brand.
The “Break My Soul” singer rocks jewelry from the Tiffany T, Tiffany HardWear, Tiffany Knot and the new Tiffany Lock collections, including a custom Tiffany HardWear necklace that was created exclusively for the campaign and took more than 40 hours to make.
“I am honored to continue the partnership with Tiffany & Co. and to explore even deeper how beautiful our connections are, when we truly celebrate the relationship and importance of love that we have for ourselves as individuals,” Queen B said in a press release.
While this campaign has been freshly launched, Beyoncé’s past work with the iconic jewelry brand have been met with controversy.
Last year, Beyoncé and her husband, Jay-Z, 52, starred in the brand’s “About Love” campaign in which the “Halo” hitmaker donned the 129-carat yellow Tiffany Diamond that was unearthed in a South African mine 1877 in and famously worn by Audrey Hepburn in a publicity shoot for “Breakfast at Tiffany’s.”
The couple posed alongside a never-before-seen Jean-Michel Basquiat painting in Tiffany’s traditional shade of blue; however, the campaign received pushback for the Basquiat, with the late artist’s friends saying they were “horrified” by “the commercialization and commodification” of the anti-capitalist artist.
Others, meanwhile, took issue with the origins of the jaw-dropping stone.
“This is not just ‘a necklace’ it’s a blood diamond that was mined off the blood of south africans, if they didn’t meet their quota their hands and feet were mutilated or were just killed [sic],” one person tweeted at the time.
B’s mom, Tina Knowles-Lawson, rushed to the pop star’s defense and defended the “Lemonade” songstress, writing on Instagram, “How many of you socially conscious activist own diamonds ? I thought so ! Well guess what did you go to try to check to see where the diamond came from? Probably not [sic]!”
