Shop Kim Kardashian’s new Skims bra launch
Kim Kardashian’s shapewear empire is stretching into new categories.
The reality star’s Skims brand launched a new collection of bras on Tuesday, featuring a range of styles Kardashian called “the most comfortable bras you will ever wear” in an Instagram video earlier this month.
While the brand also sells bralettes, the fresh drop features a selection of underwire styles, which she called the result of “three years of development,” including a “year of fitting trials and wear tests.”
“I’ve always found bras to be so uncomfortable and constricting,” the 41-year-old shapewear mogul explained in the clip, saying her bra was once “the first thing [she] took off when [she] got home.”
“We started to develop underwire bras because I really wanted to figure out how to blend the comfort and ease of a bralette with the shape and support of an underwire bra,” she added.
In true Skims fashion, the collection also comes on the heels of a headline-making ad campaign starring Brooke Shields, Chelsea Handler, Juliette Lewis, Cassie and more.
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![Chelsea Handler modeling a bra and panties](https://pagesix.com/wp-content/uploads/sites/3/2022/09/skims-66-1.jpg?quality=75&strip=all&w=471)
![Juliette Lewis modeling a black Skims bra and tights](https://pagesix.com/wp-content/uploads/sites/3/2022/09/skims-64.jpg?quality=75&strip=all&w=878)
![Cassie modeling a bra and underwear](https://pagesix.com/wp-content/uploads/sites/3/2022/09/skims-57.jpg?quality=75&strip=all&w=471)
![Becky G modeling a black bra and panties](https://pagesix.com/wp-content/uploads/sites/3/2022/09/skims-62.jpg?quality=75&strip=all&w=474)
![Juliette Lewis modeling a scoop neck tank and panties](https://pagesix.com/wp-content/uploads/sites/3/2022/09/skims-67-1.jpg?quality=75&strip=all&w=472)
![Brooke Shields modeling a bra and underwear](https://pagesix.com/wp-content/uploads/sites/3/2022/09/skims-60-1.jpg?quality=75&strip=all&w=471)
Ranging in price from $44 to $58 and in size from 32A to 46DD (with sizes varying by style), the launch includes eight new bras, all in the brand’s signature neutral shades.
![Brooke Shields in a brown Skims bra and tights](https://pagesix.com/wp-content/uploads/sites/3/2022/09/skims-68.jpg)
Among the offerings? The mesh No Show collection, which is designed to stay invisible under clothing and features the No Show Molded Unlined Balconette Bra ($58) that Shields, 57, and Cassie, 36, both modeled in the campaign.
![A black Skims mesh bra](https://pagesix.com/wp-content/uploads/sites/3/2022/09/skims-baclonette-bra.jpeg)
No Show Molded Unlined Balconette Bra ($58)
Cassie told Page Six Style she had no apprehensions about stripping down for the shoot, saying, “I’ve also come to a place of loving my body for all that it’s done for me and my family and embracing it for what it is. I think that this campaign celebrates that.”
The launch also includes the Weightless Collection, which claims to offer a “braless feel,” and the Naked Collection, which promises a “second-skin” fit.
But with Skims’ history of selling out swiftly, these styles won’t be around for long. Shop fast before your favorites fly off the shelves.
![A black Skims scoop-neck tank](https://pagesix.com/wp-content/uploads/sites/3/2022/09/skims-naked-scoop-tank.jpeg?w=1024)
Skims Naked Scoop Tank Bra ($48)
![A Skims plunge bra](https://pagesix.com/wp-content/uploads/sites/3/2022/09/skims-bras-04.jpeg)
Skims Naked Plunge Bra ($44)
![Skims scoop bra](https://pagesix.com/wp-content/uploads/sites/3/2022/09/skims-naked-scoop.jpeg?w=1024)
Skims Naked Scoop Bra ($44)
![A Skims plunge tank bra](https://pagesix.com/wp-content/uploads/sites/3/2022/09/skims-plunge-tank-bra.jpeg)
Skims Naked Plunge Tank Bra ($48)
![A black Skims mesh bra](https://pagesix.com/wp-content/uploads/sites/3/2022/09/skims-bras-10.jpeg?w=1024)
Skims Weightless Scoop Bra ($58)
![](https://pagesix.com/wp-content/uploads/sites/3/2022/09/skims-demi-bra.jpeg?w=1024)
Skims Weightless Demi Bra ($58)
![](https://pagesix.com/wp-content/uploads/sites/3/2022/09/skims-bras-10-1.jpeg?w=1024)
Skims No Show Molded Unlined Demi Bra ($58)
![black Skims bra](https://pagesix.com/wp-content/uploads/sites/3/2022/09/skims-bra.jpg)
Skims No Show Molded Unlined Balconette Bra ($58)