Jennifer Lopez counts this viral bag as a Mother’s Day must-have
Jennifer Lopez “Ain’t Your Mama” — but she’s got some stylish gift ideas for her.
And while the multi-hyphenate mom of two poses with a slew of spring-hued handbags in Coach’s latest Mother’s Day campaign, one just might be her — and the internet’s — favorite.
“All we need is love and a Tabby bag,” the singer told People of styles like the Mother’s Day-ready Pillow Tabby Shoulder Bag 18 ($395) — which she previously described to the outlet as both “iconic” and “gorgeous and practical.”
TikTok clearly agrees on the puffy purse, which also comes in a larger Pillow Tabby Shoulder Bag 26 ($550) version.
It’s reached viral status as of late, with videos tagged #coachpillowtabby racking up over 14 million views and counting.
Pillow Tabby Shoulder Bag 18 ($395)
While Lopez poses with the popular pillow version in the new campaign, the full Tabby collection also includes the classic Tabby Shoulder Bag 26 ($450) — plus under-$250 options like the Tabby Crossbody Wristlet ($250) and Tabby Medium Wallet ($195).
“Coach is celebrating the many sides of moms,” Lopez told People of her latest shoot, adding that a Tabby bag “doesn’t hurt” as a Mother’s Day gift.
While the pop star first became the global face of Coach in 2019, she’s been a fan of the brand for much longer.
She famously toted armfuls of Coach bags in her 2002 “All I Have” video, a scene she then re-created almost two decades later.
Tabby Shoulder Bag 26 ($450)
Her more recent Coach moments have also included posing with her now-15-year-old twins, Max and Emme, for a campaign, and collaborating on designs.
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Lopez is hardly the only star hooked on the brand’s bags, either, as previous campaigns have featured the likes of Megan Thee Stallion, Kaia Gerber and Selena Gomez.