Avalon Gears Up For Grand Opening

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With only a week until the much-anticipated Avalon development opens in Alpharetta, officials with North American Properties have announced opening dates for retailers.

A ribbon cutting ceremony for the $600 million development is scheduled at 9 a.m. Thursday, Oct. 30 to celebrate the grand opening of the project’s first phase.

Avalon’s retail component is 98 percent leased, with 90 percent of tenants opening at 10 a.m. following the ribbon cutting.

On opening day, guests can visit national retailers such as C. Wonder and J. Crew and local favorites like Fab’rik and Bantam + Biddy restaurant. In addition to the 54 opening on Oct. 30, new retailers and restaurants will open steadily throughout the remainder of 2014 and into early 2015.

“All the brands represented align with our vision to create a unique experiential retail environment,” said Mark Toro, managing partner at NAP. “In addition to having sought-after national retailers, we’re introducing new retail and restaurant concepts to the market such as Soft Surroundings, Boston Proper, Lou & Grey and Oak Steakhouse.”

Ron Pfohl, partner and director of leasing at NAP, added the company has “curated a collection of specialty retailers and chef-driven restaurants that can’t be found anywhere else in the southeast” such as Calypso St. Barth, Vineyard Vines and Flywheel.

“More exceptional” retailers such as Anthropologie and BCBG are scheduled to open in the coming months, Pfohl added.

Avalon’s four-day grand opening will feature local chef demonstrations, fall fashion shows and live entertainment, including a special performance by country star Kellie Pickler. More details and information can be found here.

Now Open: Whole Foods Market

Opening on Oct. 30: American Threads, Arhaus, Athleta, Banana Republic, Bantam + Biddy, Bantu, Bocado Burger Bar, C. Wonder, Calypso St. Barth, Columbia, The Cosmetic Market, Cru Wine Bar, Destination Maternity, Drybar, Everything But Water, Fab’rik, Flywheel, Francesca’s, Free People, Fuzziwig’s Candy Factory, Gap, Goldberg’s Deli, Gymboree, J. Crew, J. Jill, J. McLaughlin, Janie and Jack, Kendra Scott, Kinnucan’s, Kona Grill, LensCrafters, L’Occitane, Lou & Grey, lululemon athletica, Mitchell Gold + Bob Williams, Oak Steakhouse, Orvis, Paper Source, pinkberry, PNC Bank, Pottery Barn Kids, Regal Avalon Stadium 12 & RPX, Road Runner Sports, Sage, Soft Surroundings, Sunglass Hut, Ted’s Montana Grill, The El Felix, Tommy Bahama, Tumi, Van Michael Salon, Vineyard Vines and West Elm.

Opening later this fall: Antico Pizza Napoletana, BCBG, Caffe Gio, exhale mind body spa and Marlow’s Tavern.

Opening early 2015: Anthropologie, Boston Proper, Crate and Barrel, Marmi and Piedmont Nails

Phase I of Avalon includes 250 rental homes, 101 single-family homes, 400,000 square feet of retail and restaurants and 108,000 square feet of loft office space.

Phase II of Avalon calls for an additional 85,000 square feet of retail and restaurant space and is scheduled to open fall 2016.

For more information about the grand opening, please visit the company’s website. You can also follow the grand opening festivities on social media with #AvalonGO.