Entertainment Awards Shows and Events Grammys Beyoncé Wears Cowboy Gear on W Magazine Cover to Celebrate 'Cowboy Carter' Release The musician continued her recent trend of wearing Western-inspired styles by sporting a men's Louis Vuitton cowboy look By Charlotte Phillipp Charlotte Phillipp Charlotte Phillipp is a Weekend Writer-Reporter at PEOPLE. She has been working at PEOPLE since 2024, and was previously an entertainment reporter at The Messenger. People Editorial Guidelines Published on April 5, 2024 06:59PM EDT Close Beyoncé for 'W Magazine'. Photo: Pamela Hanson/W Magazine Beyoncé is showing off her cowboy style on the cover of W Magazine. On April 5, the publication released the first images from the "Texas Hold 'Em" singer's, 42, digital cover — W's first-ever cover of this kind. In the new photos, Beyoncé sported a Louis Vuitton Men's custom jacket, pants, and hat — all in tan with a subtle Western design and turquoise blue buttons. The Renaissance singer posed with a brown and white horse in a stable, holding its reins as she modeled for the camera. Beyoncé for 'W Magazine'. Pamela Hanson/W Magazine Beyoncé's cover shoot look is completed with some tinted Louis Vuitton sunglasses, as well as Dries Criel earrings and rings. Continuing her Texas-inspired hairstyle trend, her platinum blonde hair is styled straight down her back and she dons a pair of pointy boots. Beyoncé for 'W Magazine'. Pamela Hanson/W Magazine In a press release, W announced that this digital cover is its first-ever, and the magazine will be releasing digital covers in addition to its six annual print issues. In another look at Beyoncé's W shoot, fans got a glimpse of a colorful look — styled by Sara Moonves and Shiona Turini. She wore a black Chloé cape, a cream dress and black boots. The Houston native accessorized with a black Stetson cowboy hat — much like the mist grey shade from the same brand that she wore to the 2024 Grammys. Beyoncé Serves High-Fashion Cowgirl in Sheer Lace Dress and Blonde Pigtail Braids for Country-Inspired Photo Shoot At the 2024 iHeart Radio Music Awards in Los Angeles earlier this week, the "16 Carriages" singer accepted her Innovator Award in full cowgirl gear. She sported a head-to-toe leather archival Versace look featuring a zipped leather jacket with golden Medusa details, studded leather gilet and crystal-embellished leather pants from the label's Fall-Winter 1992 collection. Never miss a story — sign up for PEOPLE's free daily newsletter to stay up-to-date on the best of what PEOPLE has to offer, from celebrity news to compelling human interest stories. The mother of three styled the ensemble with pointed boots, a Medusa cowboy hat and stacked double belts. She also added some bling with Zydo diamond jewelry. Music icon Stevie Wonder presented her with, who called the star "a true visionary" and later thanked her for "motivating the world to become a better place."After thanking Wonder, she revealed that he plays harmonica on her version of "Jolene," which is featured on Cowboy Carter. Beyoncé Puts a Sexy 'Cowboy Carter' Spin on Western Style in All Leather at 2024 iHeartRadio Music Awards "Tonight you called me an innovator, and for that I'm very grateful," she said in her speech. "Innovation starts with a dream. But then you have to execute that dream, and that road can be very bumpy. Being an innovator is seeing what everyone believes is impossible. Being an innovator often means being criticized, which often will test your mental strength." Even before Cowboy Carter had been announced, Beyoncé was already toying with her country era. She wore a cowboy hat to the Grammys this year while supporting husband JAY-Z, who was being honored with the Dr. Dre global impact award. Just days later, she revealed that her new country-esque album was coming and her whole look was explained.