Lifestyle Food Guy Fieri Declares Bud Light Seltzer Hard Soda the 'Loudest Flavors Ever' in New Super Bowl Spot "Teaming up with Bud Light Seltzer for my first Super Bowl commercial feels like being the No. 1 draft pick," Guy Fieri said By Dave Quinn Dave Quinn Dave Quinn is a Senior Editor for PEOPLE. He has been working at the brand since 2016, and is the author of the No. 1 New York Times best-selling book, Not All Diamonds and Rosé: The Inside Story of the Real Housewives from the People Who Lived It. People Editorial Guidelines Published on February 1, 2022 11:50AM EST Flavor King Guy Fieri has spoken: Bud Light Seltzer Hard Soda has the loudest flavors ever! The Food Network star — known for his bold flavors and even bolder personality — is appearing in Bud Light Seltzer Hard Soda's new Super Bowl commercial, which dropped on Tuesday. In the spot, Fieri appears as the king of the "Land of Loud Flavors," a magical universe that a trio of friends explore after cracking open a can of Bud Light Seltzer Hard Soda. Taking a sip of the drink, Fieri issues a statement to all residents. "Citizens, there's a new flavor in town," Fieri says in the ad. "I declare Bud Light Seltzer Hard Soda the loudest flavors ever!" His pronouncement leaves the land's citizens (all Fieri lookalikes) cheering in the streets, as Fieri shouts "Flavor! Flavor! Flavor!" over and over again. Bud Light Next, the Brand's First-Ever Zero Carb Beer, Launches Just in Time for the Super Bowl Bud Light Kevin Hart Brings the Laughs in 2022 Super Bowl Commercial for Sam's Club: 'We Had Fun' It's a funny concept for the man behind Guy Fieri's Flavortown Kitchen, and his first Super Bowl commercial ever. "Teaming up with Bud Light Seltzer for my first Super Bowl commercial feels like being the No. 1 draft pick," Fieri said in a statement. "This team has always made the best commercials and I'm stoked I get to play for them." "Bud Light Seltzer Hard Soda and I are all about loud flavors and I can't wait for fans to see how the 'Land of Loud Flavors' comes to life!" he added. Paul Rudd Joins Seth Rogen for Lay's First Super Bowl Commercial in 17 Years — See a Teaser Bud Light We Tried the New Bud Light Seltzers, and Here's How They Measure Up to the Competition Bud Light's new spot celebrates "the brand's commitment to disrupting the seltzer category," they said in a release, "with permanent offerings like Bud Light Seltzer Retro Tie Dye and the all-new Bud Light Seltzer Hard Soda, in addition to limited edition packs like the seasonal Bud Light Seltzer Ugly Sweater and recent pucker-worthy Bud Light Seltzer Sour." The Bud Light Seltzer Hard Soda variety pack brings the bold classic soda flavors we all love to seltzer form with zero sugar including: Classic Cola, Cherry Cola, Orange Soda and Citrus Soda. It's available for purchase in 12 oz. slim can variety 12-packs. Never miss a story — sign up for PEOPLE's free daily newsletter to stay up-to-date on the best of what PEOPLE has to offer, from juicy celebrity news to compelling human interest stories. The full spot will air on Feb. 13, when the Cincinnati Bengals and Los Angeles Rams face off at SoFi Stadium in Inglewood, California, for Super Bowl LVI. And to officially welcome fans into the "Land of Loud Flavors," Bud Light Seltzer and Fieri are offering one lucky consumer the chance to see their name forever immortalized in neon lights. Now through Feb. 8, fans can enter the "Get Your Name in the Big Game" sweepstakes by posting on social using #LandofLoudFlavors and #Sweepstakes or by entering at landofloudflavors.com.