See Hugh Grant as Tony the Tiger in Netflix's Pop-Tarts Movie Unfrosted from Director Jerry Seinfeld

Netflix's 'Unfrosted' also stars Jerry Seinfeld, Melissa McCarthy, Amy Schumer, James Marsden and Dan Levy

UNFROSTED - BTS - (L to R) Director Jerry Seinfeld and Hugh Grant as Thurl on the set of Unfrosted
Hugh Grant (right) as Tony the Tiger, with director Jerry Seinfeld. Photo:

John P. Johnson/Netflix

Hugh Grant is putting on his stripes for Unfrosted: The Pop-Tart Story.

The actor, 63, stands in as the famed Frosted Flakes mascot Tony the Tiger in the upcoming comedy. First-look photos from the film show Grant in a bulky tiger suit, complete with Tony’s signature red scarf. 

According to a synopsis on Netflix's Tudum, Unfrosted will delve into the competition between “sworn cereal rivals” Kellogg’s and Post to create the ultimate breakfast pastry.

The movie, directed by Jerry Seinfeld, stars an ensemble of comedians that include Seinfeld, Grant, Melissa McCarthy, Amy Schumer, James Marsden and Dan Levy

Amy Schumer as Marjorie Post, Max Greenfield as Rick Ludwin, Melissa McCarthy as Donna Stankowski, Jerry Seinfeld (Director) as Bob Cabana, Jim Gaffigan as Edsel Kellogg III, Andy Daly as Isaiah Lamb, Ken Narasaki as Ralston Purina and Michael Joseph Pierce as General Mills in Unfrosted
From left to right: Amy Schumer as Marjorie Post, Max Greenfield as Rick Ludwin, Melissa McCarthy as Donna Stankowski, Jerry Seinfeld as Bob Cabana in 'Unfrosted'.

John P. Johnson / Netflix

Netflix also released images showing McCarthy, 53, in colorful ‘60s outfits and a bob, as well as Schumer, 42, in all red at a meeting table.

Seinfeld, 69, has been brewing the idea for over a decade, mentioning a Pop-Tart origin story in 2010 on The Late Show. He tweeted again in 2018, “Imagine the drunk on sugar-power Kellogg’s cereal culture of the mid-60’s in Battle Creek, MI. That’s a vibe I could work with.”

Jim Gaffigan as Edsel Kellogg III, Jerry Seinfeld (Director) as Bob Cabana, Fred Armisen as Mike Puntz and Melissa McCarthy as Donna Stankowski in Unfrosted
From left to right: Jim Gaffigan as Edsel Kellogg III, Jerry Seinfeld as Bob Cabana, Fred Armisen as Mike Puntz and Melissa McCarthy as Donna Stankowski in 'Unfrosted'.

John P. Johnson / Netflix

Now coming to fruition, the film places Grant in another out-of-the-box role. The actor recently starred in the Timothée Chalamet-led Wonka as an Oompa-Loompa.

The actor told PEOPLE, about playing an 18-inch orange man with green hair, that he is now drawn to “weirder and weirder” characters 40 years into the job as the “freak phase” of his career. It helped that he had worked with Wonka director Paul King before, on Paddington 2

“We seem to be on the wavelength,” Grant said of King.

UNFROSTED. (L to R) Christian Slater as Mike Diamond and Jerry Seinfeld (Director) as Bob Cabana in Unfrosted
From left to right: Christian Slater as Mike Diamond and Jerry Seinfeld as Bob Cabana in 'Unfrosted'.

John P. Johnson / Netflix

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Unfrosted: The Pop-Tart Story is on Netflix May 3.

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