Entertainment Awards Shows and Events Madonna Kept Infamous 2003 VMAs Kiss with Britney Spears, Christina Aguilera Confidential Before Show: Report The Queen of Pop reportedly had everyone clear Radio City Music Hall during rehearsals for the 2003 MTV VMAs to ensure the performance's secrecy By Jack Irvin Jack Irvin Jack Irvin has over five years of experience working in digital journalism, and he’s worked at PEOPLE since 2022. Jack started in the industry with internships at Rolling Stone and Entertainment Tonight, and he worked as a freelance writer for publications including Bustle, MTV News, Shondaland, L’Officiel USA, Ladygunn, Flood and PopCrush before joining PEOPLE. In his current role, Jack covers daily music news and has interviewed both up-and-coming and established artists including Dolly Parton, Michelle Branch, Ashanti, Cyndi Lauper, Normani, Carly Rae Jepsen and Coco Jones. People Editorial Guidelines Published on August 22, 2023 03:40PM EDT Close Britney Spears and Madonna at the MTV VMAs on Aug. 28, 2003. Photo: Chris Polk/FilmMagic Hardly anyone knew Madonna's infamous kiss with Britney Spears and Christina Aguilera was going to happen before the 2003 MTV Video Music Awards were broadcast. In a new report from Rolling Stone, several former MTV staffers revealed Madonna kept details of the memorable performance under wraps from nearly everyone working on the production and even cleared the ceremony's venue, New York City's Radio City Music Hall, at rehearsals to ensure privacy. Nearly two decades after her then-scandalous rendition of "Like a Virgin" on the 1984 MTV VMAs, the Queen of Pop, 65, delivered the 2003 performance, which opened with Spears, 41, covering the signature hit. Aguilera, 42, then joined her to sing its chorus, before Madonna appeared to sing her 2003 single "Hollywood." Britney Spears and Madonna Recreate Their Iconic MTV VMAs Kiss 19 Years Later at Spears' Wedding Britney Spears, Madonna and Christina Aguilera at the MTV VMAs on Aug. 28, 2003. Scott Gries/Getty Madonna then kissed Spears and Aguilera on their mouths, before Missy Elliott joined the performance to rap "Work It." However, she's not often remembered as part of the number, as the lip-locking prompted a media frenzy that's still discussed today. According to the Rolling Stone report, executives knew the performance would cause a controversy — once they found out what it entailed. "When you turn to Madonna, [MTV network chiefs] were always very understanding that this is her creative moment," ex-MTV staffer Summer Strauch told the outlet, noting that she was given complete control over the performance. "They value whatever she chooses." Details of the performance changed throughout production, as Jennifer Lopez was supposed to perform with Madonna and Spears before dropping out to film the movie Shall We Dance?. "I was fearful that the performance was in jeopardy," said Van Toffler, former MTV president, to Rolling Stone. Jennifer Lopez Says She Was Originally in Madonna and Britney Spears' Infamous 2003 VMA Performance Britney Spears and Jennifer Lopez at the MTV VMAs in 2001. Kevin Mazur/WireImage Aguilera then joined the number, and rehearsals were seemingly going well — but most people reportedly didn't know exactly what was going down until former VMAs director Beth McCarthy-Miller flew to Los Angeles to watch a run-through. "'You’re not going to be able to tell anyone, but I think this is going to make you happy,'" Toffler recalled McCarthy-Miller telling him over the phone at the time, per Rolling Stone. "'Madonna kisses Britney and Christina.'" "You knew it was going to be a moment," Strauch reportedly told the outlet of learning the performance's details. "I remember everyone smiling and high-fiving." Tom Calderone, MTV's former executive vice president of music and talent, noted that Madonna's team reportedly asked for Radio City Music Hall to be cleared of people during rehearsals in the weeks leading up to the awards show. Christina Aguilera Wasn't Upset Britney Spears Got All the Headlines After Their Madonna Kiss Britney Spears and Madonna. KMazur/WireImage "Radio stations around the country were coming to do live broadcasts from there, so we had to get literally everybody out," Calderone told Rolling Stone. "And then you’ve got the gift room — that had to be evacuated. Even security. At the end, there were only a handful of us in that room, and a few people in the truck outside [where McCarthy-Miller and her team dictated the camera shots]." The secrecy paid off in the end, as the performance became a massive news item. It's still spoken about to this day, as fellow pop star Pink recently claimed to have been asked to be part of the performance alongside Gwen Stefani. MTV reportedly appreciated the controversy at the time. In fact, it's part of why they wanted her to perform at the ceremony. "You give Madonna the germ of an idea or just the real estate, and she’s going to take it," Toffler told Rolling Stone. "She had a history of pushing us and pushing culture, and that’s what was great about her and what was great about MTV. We pushed culture in provocative ways."