Rihanna Stands Out in Vibrant Purple Jacket at Fenty Launch Party

The singer walked the green carpet at NeueHouse on Sunset Boulevard on Monday

Rihanna is wearing her colors for Christmas!

The singer, 35, attended the launch of her latest Fenty x Puma collaboration in a feathered purple cropped jacket on Monday.

She teamed the statement coat with baggy jeans and purple Creeper Phatty sneakers from the new collection along with a logo T-shirt, chains and a slick of purple eye shadow.

The event — which was held at NeueHouse on Sunset Boulevard in Hollywood — was also attended by Ashlee Simpson’s husband Evan Ross and model Slick Woods.

Rihanna's partner A$AP Rocky also arrived 15 minutes ahead of her and stood off to the side as she posed for photos and TV interviews.

The pair reunited when she finished her last interview, immediately sharing a hug and locking hands as they made their way into the venue through a screaming, cheering crowd to reach their roped-off VIP area.

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The star's eye catching ensemble.

Gilbert Flores/WWD via Getty

Back in September, the singer announced the return of the popular collaboration, giving details of the soccer-inspired collection to fashion outlet, Vogue.

“It’s a bit of a family reunion. Coming back to Puma as a mom, in a new space, allowed for new perspectives and ideas," she told the title.

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Gilbert Flores/WWD via Getty

“Digging into Puma’s archives is always incredible,” the “Umbrella” singer added of her process. She also revealed that she wanted to work on designs that her sons could wear, too.

“This time around, we expanded our creations to kids, ’cause I selfishly want my boys in everything their dad and I wear or design,” she said. 

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Rihanna wears vibrant purple jacket to Fenty launch show.

Gilbert Flores/WWD via Getty

Also in September, the proud mom introduced the world to her newest arrival, Riot Rose, who was born on Aug. 1. The pop star and Rocky, 35, also share RZA, who was born in May 2022.

Back in February, the star opened up about the “almost impossible” juggle of balancing work and mom life.

Speaking at a press conference ahead of her Apple Music Super Bowl Halftime Show, Rihanna told Apple Music's Nadeska, "No matter how you look at it, work is always something that's going to rob you of time with your child."

"That's the currency now, that's where it goes," she continued. "The magnitude of how much it weighs. When you make decisions of what you're going to say yes to, it has to be worth it.”

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Rihanna wears vibrant purple jacket.

Frazer Harrison/Getty

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