A Comprehensive Guide to All of the Kardashian-Jenner Siblings' Business Ventures

From Kim's SKIMS to Kendall's 818 Tequila, here's a look at what the reality stars have worked on off-camera throughout the years

Kim Kardashian visits the Skims Summer Pop-Up Shop
Kim Kardashian. Photo:

Kevin Mazur/Getty

The Kardashian-Jenner family can do it all, from clothing and cosmetics to home cleaning products and private equity.

When they're not shooting their Hulu series The Kardashians, the reality stars spend time building their personal brands and companies. Kylie Jenner has built a personal care empire between her beauty, skincare and baby care brands. Her older sister, Kendall Jenner, is balancing her modeling career with developing her 818 Tequila brand. Kim Kardashian has her hand in several industries, working in the fashion world and within the legal system. The same applies for Kourtney and Khloé, who helm companies such as POOSH and Good American, respectively.

Check out all of the entrepreneurial endeavors led by the Kar-Jenner family members.

01 of 21

Kim's Shapewear Line, SKIMS

Kim Kardashian
Vanessa Beecroft

Ever wonder how Kim manages to look impossibly sleek underneath even the most form-fitting clothes? When she's not wearing couture corsets (see her mind-boggling Met Gala look), she swears by shapewear - and now, the beauty mogul has her own.

SKIMS Solutionwear™ launched in September 2019, but was originally named Kimono Solutionwear™. The original name sparked blacklash from social media users who criticized her use of the word "kimono," a traditional Japanese clothing item. Kim faced accusations of cultural appropriation, so she changed her brand name to SKIMS.

The collection, which comes in a range of sizes (XXS to 4XL), is valued at over $500 million, according to Forbes.

02 of 21

SKKN BY KIM

Kim Kardashian visits the SKKN by KIM holiday pop-up
Kim Kardashian.

Stefanie Keenan/Getty

In 2021, Kim announced that she was shutting down her cosmetics line, KKW Beauty, and promised to return with "completely new brand with new formulas that are more modern, innovative, and packaged in an elevated and sustainable new look," per her Instagram Story update. The reality star delivered the following summer, when she announced the launch of her new company, SKKN BY KIM.

The original collection included basic skincare essentials with a cleanser, toner, exfoliator, face cream and eye cream. According to a press release shared at the time, the makeup line was inspired by "Kim's dream to bridge the gap between the world's most renowned dermatological experts and people at home seeking high-performance skincare."

03 of 21

Kylie Baby

In 2021, Kylie fused her business-savvy strengths with her maternal instincts and launched Kylie Baby, a skin and haircare line for little ones. According to her Instagram announcement in September 2021, the products are "completely vegan and hypoallergenic."

"It was a dream of mine to develop clean, safe, effective, and conscious baby care when i became a mom," wrote the entrepreneur, who is mom to daughter Stormi, 5, and son Aire, whom she welcomed in February 2022. Kylie also gave details about her brand's shampoo, conditioner, body lotion and bubble bath soap on her Instagram Stories.

"This is extra safe for your babies and your kids, and I wanted to create something that I would use on my own kids," she said at the time. "These are all Stormi-tested and approved."

04 of 21

Kylie Skin

The Galeries Lafayette Champs-Elyses welcome Kylie Skin
Kylie Skin by Kylie Jenner.

ABACA/Shutterstock 

The makeup mogul made her official foray into skincare on May 22, 2019 with the launch of Kylie Skin. The affordable line began with six core products, all under $30: Foaming Face Wash, Walnut Face Scrub, Vanilla Milk Toner, Face Moisturizer, Vitamin C Serum and Eye Cream. It has since expanded to include Vitamin C Serum, Lip Balm, Broad Spectrum SPF 30 Suncreen Oil and more.

While fans were mostly eager to try out the makeup mogul's new line, Kylie Jenner received some backlash over the use of walnut powder in her Walnut Face Scrub, which is a controversial exfoliant that many believe is too abrasive on the skin.

05 of 21

Kylie Cosmetics

kylie-cosmetics-ulta
Kylie Jenner/Instagram

Named the world's youngest self-made billionaire by Forbes in 2019, Kylie proved she's a businesswoman not to be messed with when she turned the endless conversations about the origin of her popular pout into a near-billion dollar business.

From mesmerizing videos of swatch-testing eyeshadows on her arms to the frenzy of selling out lip kits within minutes of each new product launch, Kylie's cult following has continued to grow since her company's launch in 2015. And after years of selling the products exclusively on her website or in pop-up shops, she expanded into Ulta in 2018 - prompting a 9 percent revenue increase.

06 of 21

Kendall's 818 Tequila

kendall-jenner
Kendall Jenner/Instagram

Kendall announced her own line of award-winning tequila in February, which features three varieties - Blanco, Anejo and Reposado. The model revealed her 818 Tequila brand on Instagram on Feb. 16, writing that the spirit has been years in the making and has already anonymously won tasting competitions, including the World Tequila Awards.

"For almost 4 years I've been on a journey to create the best-tasting tequila. after dozens of blind taste tests, trips to our distillery, entering into world tasting competitions anonymously and WINNING (🥳) ..3.5 years later i think we've done it!" Jenner wrote in the post. "This is all we've been drinking for the last year and i can't wait for everyone else to get their hands on this to enjoy it as much as we do! @drink818 coming soon 🥃🤤"

In the Instagram post, Jenner also included the scorecard from the Ultimate Spirits Challenge competition - and according to the judge, it was "the greatest tasting tequila of 2020."

07 of 21

Kourtney's Gummy Supplements Brand, Lemme

Kourtney Kardashian Lemme Gummies
Kourtney Kardashian Lemme Gummies.

Kourtney Kardashian Barker/Instagram

Kourtney told WSJ. Magazine that she spent more than five years researching nutrition before she finally launched her line of gummy supplements, Lemme.

"My process [with a new product] is take it to my natural doctor, and he would muscle test me with it," the wellness guru explained in the 2023 interview. "I would hold the product in my hand, and he would see how it reacts to my body."

Her (non-CBD) gummies have catchy names for every purpose they serve, like the de-stressing Lemme Chill, Lemme Focus for brain health and the Lemme Debloat probiotics for digestion. Kourtney says she prioritized non-GMO, vegan, gluten-free and gelatin-free ingredients in the supplements, while avoiding corn syrup, artificial colors, flavors and sweeteners.

08 of 21

Kourtney's Wellness Website, Poosh

Kourtney Kardashian

Kourtney is fed up with people telling her she doesn't work - especially when it comes from her own family. Months after she and Kim got in an explosive fight on KUWTK over scheduling issues and Kim criticized her work ethic, saying, "Maybe if you had a f---ing business that you were passionate about [you would be more considerate]," Kourt proved the haters (and her sister) wrong by launching a new lifestyle website Poosh in April 2019.

The site (named after daughter Penelope) is a destination for fans to soak up the mom of three's tips and tricks on all things fashion, beauty, wellness, food, home and more.

"I decided to launch Poosh because I felt that there was something missing in the healthy lifestyle space. Healthy living gets a bad wrap; it's as though if you care about what you put in - or on - your body, then you're not sexy or cool. But this just isn't true, and Poosh is here to prove just that," she writes on the site.

09 of 21

Khloe's Clothing Brand, Good American

Khloe Kardashian attends Hudson's Bay's launch of Good American in Toronto on September 18, 2019
Khloe Kardashian.

George Pimentel/Getty 

In October 2016, Khloe launched what soon became a cult-favorite brand: Good American. Initially a denim line, the jeans filled a gap in the market for varying body types and offered a wide range of sizes. As a seemingly natural extension of the brand, the famous fitness queen then launched a collection of activewear and introduced a line of chic dresses made with compression fabric to help your body hold its shape, swimwear and shoes.

Speaking to Elle about the models she casts in Good American's campaigns, Khloe expressed her hope to represent all women.

"There's not a cookie cutter-shaped woman out there, so there shouldn't be cookie cutter-shaped models, in my opinion," she said in the 2022 interview. "Now that I'm a mom and have a daughter, I want her to see every version of herself, her friends, and her cousins—I want everyone to feel validated, I guess."

10 of 21

Kim's Private Equity Firm, SKKY Partners

Kim added another impressive line to her résumé when she launched a private equity firm with Jay Sammons, a former partner at Carlyle Group Inc.

When their business SKKY Partners launched in 2022, The Wall Street Journal reported that their firm was set to invest in areas like media and entertainment businesses, consumer products, luxury, hospitality and digital commerce.

11 of 21

Kris' Home Cleaning Brand, Safely

In March 2021, PEOPLE exclusively announced that Kris Jenner, Chrissy Teigen and Good American co-founder Emma Grede were joining forces to release a line of plant-powered home cleaning and self-care products called Safely. A few months after the launch, the Cravings cookbook author stepped away from the brand, but Kris has continued to develop and promote her eco– and family-friendly collections.

Safely currently offers a wide range of products, from home fragrance kits to laundry detergents, dish soap, surface cleaner and more.

12 of 21

Kim Becoming a Lawyer

Kim Kardashian law achievements
Kim Kardashian West/Instagram

Does Kim ever sleep? In addition to growing her beauty empire, the mom of four is determined to use her platform to make a difference, and the route she's chosen may come as a surprise for some.

The reality TV star revealed to Vogue in April 2019 that she's studying to become a lawyer and took a four-year apprenticeship with a law firm in San Francisco. She also worked with author and CNN commentator Van Jones and attorney Jessica Jackson, cofounders of #cut50, a national bipartisan advocacy group on criminal-justice reform. In the process, she's visited prisons, petitioned governors and notably succeeded in petitioning former President Donald Trump to commute the life sentence of Alice Marie Johnson, a nonviolent drug offender.

In a recent episode of KUWTK, Kim revealed that she failed the baby bar exam, which she took while sick with COVID-19. She revealed to fans on Instagram that although she didn't pass, "I'm not giving up and I'm preparing to take it again soon."

13 of 21

Kim's KKW Beauty

KKW Beauty Fan Event
Stefanie Keenan/Getty Images

Kim's original, now-shuttered KKW Beauty line launched in June 2017, hot on the heels of her younger sister Kylie's enormous success in the beauty industry. The initial collection included four contour kits in various neutral shades, and has since expanded to include a full range of beauty products, from lipsticks and eyeshadow palettes to body makeup.

14 of 21

Rob's Arthur George Socks

Rob Kardashian during his new Arthur George by Rob Kardashian sock collection unveiling
Rob Kardashian.

Denise Truscello/WireImage

Rob Kardashian founded his sock brand Arthur George – a combination of his and his late father's middle names – in 2013. However during his custody battle with Blac Chyna over their daughter, Dream, Rob reportedly sold half of the brand to his mom, Kris.

While the expressive sock brand hasn't posted any photos on Instagram since 2020, Rob and Kris' colorful collections are still shoppable on the company's website.

15 of 21

Kim Kardashian: Hollywood App

Kim Kardashian
Glu Moblie

The Kardashian-Jenner family has risen to the top of the A-list in the years since KUWTK first aired. And while they've all been diligently building their businesses outside of social media and reality TV, Kim saw an opportunity to cash in on the collective cultural obsession with their glamorous lifestyle: allow fans to try their hands at making it big in Hollywood.

Since launching Kim Kardashian: Hollywood in 2014, the choose-your-own-adventure-style game has been downloaded more than 40 million times and generated $74.3 million in its first six months alone, according to Forbes. The game challenges users to channel their inner Kardashian and chart their own course to fame, rising from the E-list to the A-list as they go on dates, meet with industry insiders and forge connections.

The app itself is free, but encourages you to buy new clothes (including replicas of outfits Kim's actually worn) and other objects using the in-app purchase currency in order to improve your social status and afford invitations to bigger and better parties. What's that bit about "art imitates life" again?

16 of 21

DASH Boutique

Kourtney Kardashian, Khloe Kardashian and Kim Kardashian
Jean Baptiste Lacroix/WireImage

Kourtney, Kim and Khloé Kardashian opened their first DASH boutique together in their hometown of Calabasas, California, in 2006 - one year before Keeping Up with the Kardashians premiered and Katapulted their family to stardom.

"When the opportunity for our TV show came about, I wanted to do it to bring attention to our stores," Kim told Variety in 2015. "I was thinking this might not last very long, but we'll grow a great business and expand online. I thought it would be great press. I didn't think it would turn into what it turned into."

"Great press" is perhaps the understatement of the century. DASH became a regular meeting point in the first seasons of their hit E! reality show, and soon Kim's hope to "expand online" evolved into brick-and-mortar expansions, each with its own spin-off show documenting the store opening (Kourtney and Kim Take Miami and Kourtney and Kim Take New York). Dash Dolls followed in 2015, highlighting the personal lives and workplace dramas of the boutique's employees as they strove to represent the Kardashian brand.

Over a decade after opening, the sisters announced in April 2018 that they were closing the boutique chain in order to focus on their personal brands and their families.

17 of 21

'Revenge Body' with Khloé Kardashian

KHLOE KARDASHIAN

Shortly after Khloé's dramatic and drawn-out split from ex-husband Lamar Odom ended in December 2016, the KUWTK star lost around 40 lbs.

"It's a revenge body [for Odom]," she said of her fitness transformation. "But it's just as much for all my critics who called me 'the fat one' for my entire existence." Sparked by her own weight loss and confidence boost, Khloé created Revenge Body, a TV show dedicated to helping people achieve their weight and lifestyle goals. The show ran on E! for three seasons.

18 of 21

Kim's Book 'Selfish'

selfish_cover-updated
Courtesy Rizzoli

Only a true entrepreneur like Kim could turn her penchant for snapping selfies into a best-selling, must-have coffee table book. Published in May 2015, the book is filled with selfies of all varieties: solo, sultry, siblings, semi-nude - and it's genuinely mesmerizing.

19 of 21

Kendall & Kylie's Clothing Collections

Kendall and Kylie Jenner

Following in their older siblings footsteps, Kendall and Kylie Jenner launched their eponymous clothing line back in 2013. For their first collaboration with PacSun, the then-teenagers adamantly avoided consulting their sisters for advice. "We were like, 'This is our project. Leave us alone,' " Kylie told PEOPLE at the time.

The Jenner siblings have quietly continued to collaborate on their line as their styles have evolved over the years, most recently launching an exclusive Spring 2019 collection with Revolve.

20 of 21

Kylie's 'Rise and Shine' Merch

Kylie Jenner Shop Instagram
Rise and Shine hoodie. Kylie Jenner Shop Instagram

After being made into a viral meme, Kylie decided to capitalize on her moment and released two new hoodies on her official online merchandise shop.

Labeled as limited edition, the hoodies - which bear her now-famous "Riiise and Shiiinnee" slogan - cost $65 each and are estimated to ship four to five weeks after ordering from The Kylie Shop.

The source of the viral moment is a YouTube video in which Jenner gives a tour of her Kylie Cosmetics offices. Toward the end of the clip, the business-savvy CEO enters her daughter Stormi Webster's playroom, waking the then-20-month-old with the morning greeting.

21 of 21

Khloe's True Crime Series

Khloe Kardashian Explains Why True, 18 Months, Didn't Get Baptized Alongside Family in Armenia
The Real

Longtime true crime lover Khloé is set to produce her second show for Investigation Discovery, entitled Twisted Love, which premiered on Feb. 3, 2020.

Following her first true crime series Twisted Sisters, which delved into crimes committed by sisters, the series followed six tales of love gone horribly wrong.

"I love the idea of love, but these stories will stun even the most hopeless romantic. I've been a long-time ID fan, and I've never encountered stories as shocking as these crimes of love and passion," Khloé said.

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