Talking Media with Nine

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Talking Media with Nine Podcast

Talking Media with Nine is our brand-new podcast series aimed to unravel the dynamic world of media. Hosted by Nine’s Chief Marketing Officer, Liana Dubois, we invite the industry’s best to share their insights, spark conversation, and challenge perspectives around the local and international market. Through compelling conversations, this series will keep you informed and intrigued, whether you’re a media maven or just curious about the buzz in today’s media world.  For further marketing and media insights, visit www.nineforbrands.com.au/talking-media

  1. SEP 5

    From Data to Dollars: Optimising Marketing ROI with Advanced Analytics​

    In this episode, Liana is joined by Paul Sinkinson, Managing Director (Australia) of Analytic Partners, to explore insights on maximising marketing ROI, the importance of data in decision-making, and the evolving role of analytics in shaping effective marketing strategies. Join us as we delve into the transformative power of data-driven marketing with Paul Sinkinson. For questions or feedback about this episode, visit www.nineforbrands.com.au/talking-media See omnystudio.com/listener for privacy information.

    18 min

  2. SEP 3

    Purpose-Driven Marketing: Connecting with Consumers on a Deeper Level

    In this episode, Liana is joined by Mim Haysom, Chief Marketing Officer and Executive General Manager of Suncorp Group, to discuss insights on the evolving role of marketing in the financial services sector, the intersection of brand purpose and business performance, and her vision for creating authentic connections in an increasingly digital world. For questions or feedback about this episode, visit www.nineforbrands.com.au/talking-media See omnystudio.com/listener for privacy information.

    20 min

  3. AUG 29

    Rethinking Change: The Art of Adaptation in a Digital Age

    In this episode, Liana is joined by Tom Goodwin, Business Transformation Consultant, where we dive into Tom’s thought-provoking perspectives on the nature of change in marketing, the importance of clarity in messaging, and the evolving role of creativity in a technology-driven world. For questions or feedback about this episode, visit www.nineforbrands.com.au/talking-media See omnystudio.com/listener for privacy information.

    24 min

  4. AUG 26

    Cookies, Compliance, and Consumer Confidence: The New Data Privacy Landscape

    In this episode, Liana is joined by Sarla Fernando, Director of Regulatory and Advocacy ADMA, and Suzie Cardwell, Chief Data Officer Nine. We will explore how the industry can adapt to changing consumer expectations, particularly in the context of Google's recent decision to retain cookies, while maintaining ethical standards and driving innovation. For questions or feedback about this episode, visit www.nineforbrands.com.au/talking-media See omnystudio.com/listener for privacy information.

    24 min
  5. Cannes Deconstructed

    AUG 21

    Cannes Deconstructed

    In this episode, Liana Dubois, Nine’s Chief Marketing Officer, is joined by Wade Kingsley, The Creative Coach, offering insights and strategies behind the most outstanding advertising campaigns from Cannes Lions 2024. For questions or feedback about this episode, visit https://www.nineforbrands.com.au/talking-creativity/ See omnystudio.com/listener for privacy information.

    25 min
  6. The Beautiful Balance of Creative Client Relationships

    AUG 20

    The Beautiful Balance of Creative Client Relationships

    In this episode, Liana Dubois, Nine’s Chief Marketing Officer, is joined by Brent Smart, Chief Marketing Officer of Telstra and Micah Walker, founder and Chief Creative Officer of Bear Meets Eagle on Fire, to explore the insights on fostering effective client-agency relationships, the role of creativity in addressing business challenges, and how they navigate the ever-evolving advertising landscape from their respective positions. Join us as we delve into the art of collaboration and the value of big ideas in driving meaningful brand communication. For questions or feedback about this episode, visit https://www.nineforbrands.com.au/talking-creativity/ See omnystudio.com/listener for privacy information.

    29 min
  7. The Value of a Big Idea: Integration and Transmedia Storytelling

    AUG 20

    The Value of a Big Idea: Integration and Transmedia Storytelling

    In this episode, Liana Dubois, Nine’s Chief Marketing Officer, is joined by Julian Schreiber, Chief Creative Officer and Partner at Special Group Australia, to unpack the value of big ideas in the context of integration and transmedia storytelling, and how these concepts are shaping the future of brand communication in an increasingly fragmented media landscape. Whether you’re a marketing professional, a creative enthusiast, or curious about the power of advertising, this episode promises to inspire and challenge your thinking. For questions or feedback about this episode, visit https://www.nineforbrands.com.au/talking-creativity/ See omnystudio.com/listener for privacy information.

    22 min
  8. The Interplay of Ideas and Information: Creative Use of Data

    AUG 19

    The Interplay of Ideas and Information: Creative Use of Data

    In this episode, Liana Dubois, Nine’s Chief Marketing Officer, is joined by Rose Herceg, President ANZ of WPP and Mike Rebelo, CEO Publicis Groupe to unpack the process and results from their involvement with Cannes Lions. Also covered, the interlay of ideas and information and specifically how the creative use of data drives both advertising engagement and creative effectiveness. Whether you’re a marketing professional, a creative enthusiast, or curious about the power of advertising, this episode promises to inspire and challenge your thinking. For questions or feedback about this episode, visit https://www.nineforbrands.com.au/talking-creativity/ See omnystudio.com/listener for privacy information.

    21 min
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About

Talking Media with Nine is our brand-new podcast series aimed to unravel the dynamic world of media. Hosted by Nine’s Chief Marketing Officer, Liana Dubois, we invite the industry’s best to share their insights, spark conversation, and challenge perspectives around the local and international market. Through compelling conversations, this series will keep you informed and intrigued, whether you’re a media maven or just curious about the buzz in today’s media world.  For further marketing and media insights, visit www.nineforbrands.com.au/talking-media

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