What does the definition of the marketing of gambling include?
The marketing of gambling is broadly defined and the marketing is regulated by the Lotteries Act. You can find more information about the marketing of gambling from What is marketing? on this website.
The definition of marketing of gambling includes three main elements:
• advertising
• indirect advertising
• other sales promotion activities
The definition of marketing covers all marketing activities that aim to promote demand for gambling services and to otherwise increase the visibility of gambling service providers and influence the image of gambling and gambling service providers.
In the Finnish gambling system, Veikkaus Oy has the exclusive right to market gambling services in mainland Finland.
National Police Board supervises marketing
The National Police Board has the authority to prohibit the implementation and marketing of gambling services. The National Police Board may ban marketing that violates the Lotteries Act. The ban seeks to prevent the continuation of unlawful marketing. A ban can be directed at a gambling company or a trader or an organisation that sells or markets gambling. The National Police Board may impose a conditional fine to enhance a ban on the marketing of gambling services. Marketing that violates the Lotteries Act may also result in a penalty payment.
The National Police Board also supervises that Veikkaus Oy complies with the provisions of the Lotteries Act and the Consumer Protection Act when marketing gambling services. Veikkaus Oy must submit an annual report on the marketing of gambling services to the Ministry of the Interior and the National Police Board.
You can find more information about the supervision of gambling activities on the Police website at Supervision of gambling.
