Which apps are the most language inclusive?
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- YouTube is the most language-inclusive app in the UK and USA
- The most language accessible apps: an index
- How language inclusive is TikTok?
- Which travel app offers the most languages?
- Tinder is the most language-inclusive dating app in the USA
- English is the most frequently supported language across popular apps
- The languages offered the least often are local or traditional dialects
- Methodology
New study reveals the most and least foreign language accessible apps
In 2021, there is an app for anything and everything. Whether you need a lift, fancy ordering dinner or want to make friends, you can do it all from the palm of your hand. But how many of the most popular apps that we use everyday are language inclusive? Can these apps be used by people all over the world, or are they exclusive to the English-speaking population?
We reviewed the most popular apps in the UK and US to determine which apps were the most language inclusive, and which need to step it up to compete in today’s diverse world.
YouTube is the most language-inclusive app in the UK and USA
YouTube, which ranks as the 441st most popular app globally, can be used by speakers of 73 different languages, including popular languages like German, Hindi and Korean, as well as some lesser-known languages such as Laotian, Tamil and Urdu.
Music streaming service Spotify also nears the top of the list, offering 58 languages on UK and USA apps.
The most language accessible apps: an index
Our research shows that the more popular an app is, and the longer it has been running, the more language-inclusive it is likely to be. This is likely due to the high cost of developing a complicated app with a wide variety of language options.
YouTube, as the most inclusive language app, was established in 2005 and is worth $500 billion, so it clearly has the largest amount of capital available to invest in offering many languages.
Despite being a relatively new app being established in 2016, TikTok is one of the most popular apps, with over three billion downloads and over 80 million monthly users. This influx of capital means that TikTok has had the means to invest in more languages to make the popular app even more inclusive.
How language inclusive is TikTok?
TikTok is the third most popular app in both the UK and the USA. But how inclusive is it despite its rave reviews?
TikTok offers 32 languages across the UK and the USA, ranking 14th and 15th for inclusivity, respectively. With one billion users and growing, TikTok is offering popular languages such as Japanese, Arabic and French, but also less commonly known such as Bengali, Filipino, and Javanese, a local language to an island in Indonesia.
Which travel app offers the most languages?
Of all the UK-based travel apps, Uber is the most language inclusive, available in 37 different languages, including Vietnamese, Slovak and Japanese. Bolt comes in a close second, offering 34 different languages, while the Trainline app lags behind with only ten languages available, all of which originate in Europe.
View the complete data for UK apps in our sortable index. The global popularity rank details where the app sits amongst all available in the app store based on the number of downloads.
Tinder is the most language-inclusive dating app in the USA
Tinder is the most language-inclusive dating app in the USA, offering 56 languages in total, meaning even more people can swipe left and right in search of a match. In fact, Tinder also offers the third most languages of any app, in all genres, closely beating Gmail, which has 55 languages to choose from.
Up and coming US dating app Hinge is only available in one language, English, meaning the 8.6% of the American population that are not fluent in the language aren’t able to use the app to find love.
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View the complete data for American apps in our sortable index.
English is the most frequently supported language across popular apps
As expected, English is the language offered on 100% of the most popular apps in the UK and USA, given it is the first language of most residents.
French is the most available language other than English, available on 78% of the top 50 most popular apps in the UK. German and Italian are the next most popular languages across apps, both available on 76% of the apps. Other frequently available options include Dutch, Polish and simplified Chinese.
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French is also the second most available language option in the US. However, it is only available on 76% of the top 50 most popular apps in America. Spanish is offered on 74% of the apps, which isn’t surprising considering the US is home to over 41 million native Spanish speakers. Portuguese and German are both offered on over 70% of the apps.
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View the complete data for all languages in our sortable index.
The languages offered the least often are local or traditional dialects
The Bantu languages spoken by around 240 million speakers in 27 African countries are not available on any of the most popular apps in the UK. Neither is Kabyle, Hausa, Turkmen or Uighur. Perhaps shockingly, zero of the 50 most popular apps in the UK offer Welsh, despite it being an official de jure language in the UK.
The Austronesian language of Tagalog is only available on one app in the UK: Instagram. Uzbek, most frequently spoken in Uzbekistan, is only available on the food collection app Too Good To Go, while native Irish speakers can only use Whatsapp out of the 50 most popular apps in the UK.
Methodology
We’ve collected data looking at the top 50 free apps on the Apple App Store in the US and UK via similar web and the popular apps page on the app store within the UK, US, Spain, France, Italy, Australia and Germany to understand which app supports the most languages.
This has been broken down for each language to gain a combined number of languages for each app. Languages have then been analysed to understand which language is supported the most by totalling the number of times each language is supported within the 50 apps to see which one comes out on top.
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