Swiss watchmaker Breitling marks its 140th anniversary as an innovative and globally influential luxury brand by opening its first-ever pop-up museum in central Zurich. The museum, titled Breitling Then & Now, is located in the heart of the city at Rennweg 14–16, down the street from its boutique at Bahnhofstrasse 70. The interactive Then & Now pop-up museum focuses on Breitling’s considerable history as the brand celebrates 140 years of firsts. Long-time brand ambassador, Swiss explorer, and climate advocate Bertrand Piccard and Gregory Breitling, son of Willy Breitling, the last member of the Breitling family to head the company, were ...

Breitling unveils an exclusive 400 m2 pop-up store on the world’s most beautiful avenue while announcing a permanent site for 2025. The renowned Swiss watch brand Breitling is delighted to announce the opening of its brand-new pop-up store on Paris’ Champs-Élysées. The pop-up store heralds a key milestone in the brand’s history. Indeed, it will be the largest watch boutique on the Champs-Élysées and one of the biggest in the world, equal in size to the Breitling boutique on New York’s Madison Avenue. This opening reinforces Breitling’s presence in the heart of the French capital, coming right on time to ...

Breitling, together with impressive professional and amateur friends of the brand, competed in the TORTOUR 500 ultracycling event. Each Breitling squad member at the TORTOUR 500 embodied the grit, determination, and ferocity that it takes to be the top in their field. Breitling cyclists competed in the TORTOUR 500 sporting the newly launched Endurance Pro 44 and 38, Breitling’s ultra-lightweight watch for athletes, during this ultracycling challenge. The Breitling squad at this year’s TORTOUR 500 included three-time IRONMAN® world champion Jan Frodeno, Grand Tour winner Vincenzo Nibali, Swiss triathlete and fastest IRONMAN finisher in Switzerland ever Jan van Berkel, and ...

On June 28, basketball superstar Giannis Antetokounmpo drew a crowd at a street-party-themed cocktail event in his hometown of Athens, Greece. The Breitling all-star squad member recently launched a new collaboration with the Swiss watch brand: the Giannis Antetokounmpo Signature Chronomat watch.   NBA legend Giannis Antetokounmpo shared the stage with Breitling CEO Georges Kern for an informal chat in the presence of local celebrities, friends of the brand, and members of the press. Emceeing the event was Greek star chef and Breitling ambassador Sotiris Kontizas, co-host of MasterChef Greece. A DJ performance and cocktail event cumulated in a street-party ...

Mark your calendar for Time Capsule: The Breitling Heritage Exhibition, a showcase of the most important timepieces from the brand’s illustrious 140-year history. The exhibit is now on tour, with 55 stops planned across four continents. Founded in 1884, Breitling has been at the forefront of watchmaking innovation for 140 years. Its legacy is one of firsts: Breitling invented the modern chronograph, equipped the first pilot’s watch with a circular slide rule, sent the first Swiss wristwatch into space, and the first dive chronograph underwater. It codeveloped the first automatic chronograph movement, put the first international emergency beacon in a ...

The Swiss luxury watchmaker and London-based fashion house revealed the limited-edition Chronomat 36 Victoria Beckham collaboration at a star-studded dinner in Manhattan. Some of fashion’s biggest names gathered in New York City last night for an intimate celebration, as Victoria Beckham and Breitling CEO Georges Kern unveiled the much-anticipated limited-edition Chronomat 36 Victoria Beckham collection.The dinner was held at Indochine Restaurant in NoHo, a suitably stylish locale for the occasion. Since opening in 1984, the iconic, 28-table hot spot has hosted a who’s-who of the city’s cultural icons.The launch brought together a select list of VIPs, including the collection’s campaign ...