Tracking Trends in Cryptocurrency
Cryptocurrency and its underlying technology stand to fundamentally alter the financial services industry, particularly the way consumers manage their finances and transact with one another. Or it could all be just a passing fad. The speed of cryptocurrency’s adoption and the uncertainty about its future mean it is imperative that financial services leaders track its developments.
The methodology for the tracker is included at the bottom of this page.
Key Takeaways
Bitcoin ownership remains consistent. In April, 13% of U.S. adults said they own bitcoin, consistent with the previous quarter. Men, millennials and high earners are most likely to report owning the cryptocurrency.
There’s an uptick in those considering purchasing cryptocurrency. A quarter (25%) of U.S. adults said it’s likely they’ll purchase cryptocurrency in the next month, up 3 percentage points since January 2024 and 5 points since October 2023. Bitcoin saw a similar rise in purchasing consideration, rising 3 points from January 2024 and 6 points since October 2023.
Consumers are more likely to distrust than trust cryptocurrency. Nearly 7 in 10 (69%) consumers aware of cryptocurrency said they trust it “not much” or “not at all,” 38 points higher than those who said they trust it “a lot” or “some.”
Data Downloads
Pro+ subscribers are able to download the datasets that underpin Morning Consult Pro's reports and analysis. Contact us to get access.
Cryptocurrency Ownership
Bitcoin Ownership
Reported Cryptocurrency Sales
Anticipated Cryptocurrency Purchases
Familiarity With Cryptocurrency and Related Topics
Trust in Cryptocurrency and Related Topics
Opinion on Cryptocurrency Regulation
Opinion on Cryptocurrencies’ Impact on Society
Source of This Data
Methodology
This tracker relies on data collected quarterly through Morning Consult’s proprietary survey research capabilities. The interviews are conducted online, and the data are weighted to approximate a representative sample of U.S. adults based on gender, educational attainment, age, race and region. Results from the full survey have a monthly sample size of 4,400 U.S. adults and an unweighted margin of error of +/- 1 percentage point.
In October 2022, Morning Consult changed the survey frequency of our Cryptocurrency Insights Hub. To request monthly data from January 2022 to August 2022, please reach out to [email protected].
About Morning Consult
Morning Consult is a global decision intelligence company changing how modern leaders make smarter, faster, better decisions. The company pairs its proprietary high-frequency data with applied artificial intelligence to better inform decisions on what people think and how they will act. Learn more at morningconsult.com.
Email [email protected] to speak with a member of the Morning Consult team.
The author would like to thank Charlotte Principato and Jaime Toplin for their contributions to this research.
Caroline Smith is a manager of financial services intelligence at Morning Consult, where she analyzes high-frequency data to help the company deliver real-time insights to the financial services sector.
