Paddy Power

Paddy's Mansion Heist - from Concept to Campaign 🏰 We're taking a little peek behind the curtain to see what went into this particular slice of Paddy Power magic... The brains behind this particular campaign were the cracking Flutter UK & Ireland Creative Team 🌟 Their concept had to include an engaging story and compelling characters that customers could connect with - and be launched with that special creative flair that we are famous for...so no pressure then! 😉 Find out more below 👀 https://lnkd.in/ess-8AYW #FlutterUKICreative #PaddyPowerMansionHeist #WinTogether #ChangeTheGame

Padel, Peaks and Paddy Power 🏓 ⛰️ Last week, colleagues across the PP Online team, took part in either playing Padel or hiking at Glendalough to celebrate all their hard work undertaken during the Euros. Whilst the hikers braved the rain and took in view - the Padel court saw the Flutter UK & Ireland Grads taking home the bragging rights as champions of the game. The highlight of the day though, came as the team got the news that our own Kevin Voakes had won the Flutter UK & Ireland Values Award for 'Change The Game' ⚡ Kevin has gone above and beyond in his role as Senior Performance Analyst. Providing vital insights and unpicking complex information that contributed massively toward the success of the launch of Paddy's Super Sub. Let's hear it for Kevin! 👏 Take a look at some snaps from the day below and see what PP Online Sports Director, Andy Branigan had to say about the Values win. 👀 #ChangeTheGame #FlutterUKIValues #PaddyPower #Teamwork

We are deeply saddened to share the news of the passing of our co-founder, David Power. Colleagues both past and present from Paddy Power, as well as all those within Flutter, offer the Power family our condolences - and will remember David as a great moderniser in our industry, a legendary leader and a true visionary. May he rest in peace. Please read the full Flutter tribute to a great man and legendary figure below. https://lnkd.in/eUvP2aEu

WE LAUNCHED OUR OWN AIRLINE... Introducing, Paddy Fairlines ✈️ ⚽ It’s fair to say, we do some pretty cool things at Paddy Power, but this was right up there. Ahead of England’s first game, we took over a Boeing 737 and flew fans and our Paddy Power Shootout competition winners over to Germany for a trip and experience they’ll never forget. And what flight experience would be complete without a brass-band playing all the England classics, no baggage restrictions (unless it’s the emotional kind) and a pub quiz at 32,000 feet. Thanks to and bought to life by the Fairlines crew Rachael kane Jonathan Roberts Hannah Scott Steven Quick Andy Ha Jack Wilson Ciara McDunphy Harry Phillips Michelle Spillane CSM Sport & Entertainment Dan Morgan

Paddy Power Shootout ⚽ 💫 When it comes to making memorable moments, we're top of the league! Thousands of Paddy’s punters made the journey to Leyton Orient’s Brisbane Road stadium recently, in the hope of bagging a trip to Euro 2024 with their mates and £5k in cash. ✈ We caught up with Jack Wilson, Head of Content and Channels to tell us more: "The brand has made some massive stuff happen in its time and we're proud to add the Paddy Power Shootout to that long list of memorable events.It needed a huge collaborative effort across many teams across the business to make it happen, but seeing the joy on our winners' faces as they bagged a prize of a lifetime made it all worth it. I'm sure all five of our expert penalty takers will lend Gareth Southgate's men some advice - for the right price!" A big thanks to our talented colleagues behind the scenes who made it all possible 👏 Let's see this awesome event in action 👀 #PaddyPowerShootout #Euros2024 #PenaltyShootout

The BIG 180 Campaign is still on its winning streak as Paddy Power scoop the Gold award for Social Purpose at The Drum Awards 2024 🥇 This is an incredible achievement, all made possible by the efforts of our hard-working colleagues and our partnership with Prostate Cancer UK. The real win is of course that the message behind this campaign is still going! 🙌 Off the back of this campaign, 136,000 men were encouraged to check their prostate cancer risk on PCUK's website with 7 in 10 of those finding themselves to be high risk - and a massive 22,000 going on to visit their GP. We continue to be SO proud of this campaign and will enjoy celebrating it's success each time we get the opportunity! A big thanks to all involved. 👏 #PaddyPowerBig180 #ProstateCancerUK #TheDrumAwards

Have a butchers at our new Euros ad featuring the iconic Danny Dyer 👀 ⚽ Dan Oates, Senior Marketing Manager comments: "We’re delighted to share our new Euros ad with the world, ‘Europe’s Favourites, featuring a couple of familiar faces (and jeans).     For football fans, it’s a mouthwatering festival of football ahead and so it was really important that we captured this excitement, but also sprinkled some Paddy Power magic dust.    A huge team effort to get this one over the line and particular thanks to BBH London and EssenceMediacom. Bring on the Euros!" A big thank you and congratulations to all our colleagues who had a hand in this one... we think it's one of our best ads yet, what about you!? #PaddyPower #Euros2024 Flutter UK & Ireland #EurosAdvert

Earlier this month, Paddy Power secured TWO awards at the 2024 Third Sector Business Charity Awards 🎉 Our Big 180 Campaign in partnership with Prostate Cancer UK received the following awards... 🏆 Best Entertainment Partnership 🏆 Best Marketing Partnership Our colleagues; James Edwards, Andy Ha and Agnisha Rabadia were there on the night to hold the trophies high and celebrate this fantastic win. James comments "Working with Prostate Cancer UK on The Big 180 really was the campaign of a lifetime. Not only to launch our sponsorship of the World Darts Championship in spectacular fashion, but to most crucially save men’s lives with a huge million pound donation and driving significant awareness of the Prostate Cancer UK Risk Checker amongst hundreds of thousands of men. It took an absolutely huge effort across the board, both internally across all our functions at Paddy Power, but also our incredible partners in the form of Prostate Cancer UK, Professional Darts Corporation and CSM Sport & Entertainment. For that hard work to be recognised by these awards, up against an incredible shortlist of brands and charities, is very special." Well said James! Congratulations to everybody involved in this phenomenal campaign. #PaddyPowerBig180 #ProstateCancerAwareness #DoMore #PositiveImpactPlan

Last week saw Flutter UK & Ireland Grads take over their very own Paddy Power townhall 🙌 🎤 Alero Ogbe, Brooke-Olivia Woolmer, Chloe Flanagan, Eve Doyle, George O'Hara, Hannah MacDonald, Isabella Preston-Thompson and Kelsey Roche formed a DREAM TEAM to get the job done, and between them covered; ⭐ Creating a fully Paddy Power branded introduction video ⭐ Organising a leadership interview panel ⭐ Team Updates with a look ahead to exciting projects ⭐ A VR penalty shootout game with a big prize giveaway Organising, hosting and delivering engaging townhalls is no easy task, and we are incredibly impressed with the fantastic work our grads produced here. Take a look at some snaps from the event below and join us in congratulating them on a job VERY well done! 👀 👏 #PaddyPowerTownhall #FlutterUKIGrads #TownhallTakeover

Have you seen our Super Sub advert that was released recently? 📺 As with all our ads - a lot of hard work by a lot of very talented people goes on behind the scenes! 🎞 Megan Hayes, who is currently on the Flutter UK & Ireland Graduate Programme, had the opportunity to be involved during her rotation with our Brand Strategy team - she's shared her experience below. https://lnkd.in/eAdsmv5D #PaddyPower #BTS #SuperSubAdvert