Artigos de Julian
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A great strategy presentation is a skill. A skill I lacked at the start of my career. However after doing hundreds of strategy presentations, I…
A great strategy presentation is a skill. A skill I lacked at the start of my career. However after doing hundreds of strategy presentations, I…
Compartilhado por Julian Cole
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A.I is a BIG gift for strategists. Like having a smart copywriter In your pocket. When writing a strategy presentation, check out these 10 tools…
A.I is a BIG gift for strategists. Like having a smart copywriter In your pocket. When writing a strategy presentation, check out these 10 tools…
Publicado por Julian Cole
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A.I created this photo and insight 🤯 I used ChatGPT and MidJourney to create this slide in 4 steps. Step 1: Started by prompting ChatGPT for an…
A.I created this photo and insight 🤯 I used ChatGPT and MidJourney to create this slide in 4 steps. Step 1: Started by prompting ChatGPT for an…
Compartilhado por Julian Cole
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Writing a strategy deck? Start with the 10/20/30 rule 10 slides 20 minutes long 30 font size Strategy needs to be easy. Easy to read, easy…
Writing a strategy deck? Start with the 10/20/30 rule 10 slides 20 minutes long 30 font size Strategy needs to be easy. Easy to read, easy…
Publicado por Julian Cole
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7 slides to delete from strategy presentations; Thank you slide Strategy to Creative Divider Slide Consumer Profile Novellas 20+ slide…
7 slides to delete from strategy presentations; Thank you slide Strategy to Creative Divider Slide Consumer Profile Novellas 20+ slide…
Publicado por Julian Cole
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Campaign for Nikon is pure BRILLIANCE. 💡 These photos aren't AI, A reassuring message for creative minds, Remind us of our irreplaceable value.…
Campaign for Nikon is pure BRILLIANCE. 💡 These photos aren't AI, A reassuring message for creative minds, Remind us of our irreplaceable value.…
Compartilhado por Julian Cole
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My secret weapon in writing strategy, I gave it a visual name, I stopped using verbal words, I started using visual words. Paint a picture of…
My secret weapon in writing strategy, I gave it a visual name, I stopped using verbal words, I started using visual words. Paint a picture of…
Publicado por Julian Cole
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The snowball method of writing strategy, Every great strategist I've worked with uses this method. Strategy starts as Small scribbles in a…
The snowball method of writing strategy, Every great strategist I've worked with uses this method. Strategy starts as Small scribbles in a…
Publicado por Julian Cole
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These ads for FedEx are gold. Sometimes it’s hard to explain your vision in words. What helped me is that I stopped using verbal words, And…
These ads for FedEx are gold. Sometimes it’s hard to explain your vision in words. What helped me is that I stopped using verbal words, And…
Compartilhado por Julian Cole
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LOVE this ad for Smart! A great reminder for strategists too. When writing a creative brief, avoid the business jargon. The aim is to…
LOVE this ad for Smart! A great reminder for strategists too. When writing a creative brief, avoid the business jargon. The aim is to…
Compartilhado por Julian Cole
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CAN WE STOP STRATEGISTS WITH THEIR 67 SLIDE DECKS!?!! It’s a clear sign they don’t know strategy. If they can’t land a strategy in 1 slide then…
CAN WE STOP STRATEGISTS WITH THEIR 67 SLIDE DECKS!?!! It’s a clear sign they don’t know strategy. If they can’t land a strategy in 1 slide then…
Publicado por Julian Cole
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There are 5 frameworks you need to master as a strategist. These 5 frameworks made selling and working on strategy a breeze during my time with…
There are 5 frameworks you need to master as a strategist. These 5 frameworks made selling and working on strategy a breeze during my time with…
Compartilhado por Julian Cole
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The ultimate list of tools and frameworks for strategists! 1. Brand Style Guidelines Library - https://lnkd.in/gjC876Td - Massive library for…
The ultimate list of tools and frameworks for strategists! 1. Brand Style Guidelines Library - https://lnkd.in/gjC876Td - Massive library for…
Publicado por Julian Cole
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How will you reveal the magic of your product in everyday life? Being where your consumers are and knowing what their barriers are. Audible wanted…
How will you reveal the magic of your product in everyday life? Being where your consumers are and knowing what their barriers are. Audible wanted…
Compartilhado por Julian Cole
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I love this ad for KitKat! KitKat has been very notorious for making breaks irresistible for over 65 years. That’s been their genius. It shows an…
I love this ad for KitKat! KitKat has been very notorious for making breaks irresistible for over 65 years. That’s been their genius. It shows an…
Compartilhado por Julian Cole
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