VERVE

The world's only LGBTQ+ insight summit returns to The Bailey, IPG Mediabrands UK on Tuesday 8th October for its 3rd edition, and I'm pleased to say that our line-up is looking incredible! 🏳️🌈 🏳️⚧️ Thanks to YouGov's continued support as Principal Sponsor, this event is completely free to everyone and will be followed by a fun mixer. The day will be very relevant to those working in the research, advertising or charity worlds, though anyone with an interest or stake in the LGBTQ+ community should consider joining us. Simply email [email protected] to sign up. As well panel contributions from LGBTQ+ voices across the research, data and analytics sector, you can look forward to seeing these contributions: • Lis Harrington from Galop will share their perspectives on how to execute best practice research with specialist charities (Galop is the leading charity standing against abuse and violence towards LGBTQ+ people) • Rich Miles and Alexander Gabbutt from The Diversity Standards Collective will demonstrate how targeted LGBTQ+ community research is unlocking creative edge for their clients' brands • Hannah Litchfield from Bulbshare and Mariline Alsuar from Reckitt will highlight how Durex is collaborating with LGBTQ+ influencers in order to shape their strategy, across comms, design, innovation and beyond • Hannah Key from Boots UK and Phil McCann from VERVE will present how Boots has harnessed LGBTQ+ research in order to better understand and get closer to their LGBTQ+ audiences • Matthew Baker and Victoria Landell Mills from BAMM will lay out how research has helped sloggi best serve customers in a beyond binary world • IGNACIO LABAYEN DE INZA, Founder of pioneering charity Controlling Chemsex, will join me in conversation, sharing his insights into his organisation's mission to help raise awareness, and tackle the harms of, the UK's widening chemsex crisis • Alessia Cavallini from Kantar will present their latest findings into queer women's experiences and perspectives from their groundbreaking ongoing research partnership with DIVA Magazine • Dominique E. and Rachel Pound from Acumen Fieldwork will share their perspectives on how best to recruit LGBTQ+ participants into fieldwork • Tabitha Morton, Executive Director of UN Women UK, will join Chloe Fowler in conversation, sharing insights from her life and career so far, as well as her perspectives as leader of this crucial charity Thank you to Chloe Fowler, Jane Rowe, Louisa Wedderburn and Sabrina Trinquetel for all they're doing to cook up this insight feast! It's going to be a bloody amazing day, as it always is. Really hope to see you there; please share this with anyone who you think might find the day interesting and useful.

It's been a WHOLE YEAR since we published 'The Future of Food & Drink' 🤯 - our report on how TikTok is influencing the way we eat - and we're still seeing trends emerge in categories such as fizzy drinks, snacks and cooking utensils amongst many others! Explore the eight shifts https://lnkd.in/ere86dwz