Julia Draghici

Split testing is one of the activities that most media buyers need to learn and master. As an affiliate media buyer, you don't have to only test different channels (traffic sources), you also have to test different angles, copies, landers and offers. From experience, an ad tracker like @cpv one can simplify the process a lot because you only have to change different percentages for landing pages or offers directly in the tracker. There is no need to change things on the traffic source ( an re-enter approval). And so the testing is much easier to be done, data is collected faster and the campaigns can be optimized.

As an affiliate marketer you have only a small window of time to measure and engage with your audience. After the visitor clicks your ad, there is the space, on the landing page, where you can convince the user. So, it is important to track the clicks, CTR, engagement, etc so you can improve your landing page performance to the maximum. Also, it helps if you can test multiple variations of the landing page (with a tool like MV Lab) and identify the best variation and then to scale it.

For affiliate marketing campaigns it's very important to analyze the data. Without the right data about the visitors of your campaign you can't really make performance. With an ad tracker like CPVone.com you have all the data available in one place for all the campaigns: geo data, mobile data, if it is bot traffic, clicks, conversions, etc. So, analyzing data and afterwards optimizing the campaigns will improve the performance.

PPC is for rapid growth. If you have the budget, PPC is one of the things that work well when done right. On the long run though, SEO is a very good strategy: content on diverse channels (blogs, videos, podcasts, etc). It is an investment in an organic growth channel that will get stronger over time. But it takes time to get it built.

One of the most important things I noticed is the use of the same tracking for all of them. It is much easier to follow and optimize all the campaigns if you have all of them in the same place. Then, there is the strategy and planning. You need to monitor and adjust them based on the results.

I believe that Adaptability an Empathy are the most important soft skills for a digital marketer. Adaptability - because you need to adapt often to all the changes coming in the space from.traffic sources, compliance, etc. And empathy because you need to understand your target persona, and that can be done if you can put yourself in it',shoes, through empathy.