Eliseeva Elena

Eliseeva Elena

Head of Mattel Licensing Business Russia / Promotions&Partnership Lead EMEA

Москва, Москва, Россия
202 отслеживающих 194 контакта

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Общие сведения

More than 15 years experience in licensing business in Russian (Mattel, Walt Disney), regional experience as a promotions&partnership manager Mattel EMEA, expertise in licensing sales and marketing, strategic planning with the vision to drive growth and success

Действия

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Опыт работы

  • Mattel EMEA

    Mattel EMEA

    12 лет 9 месяцев

    • Изображение Mattel EMEA

      Promotions Lead EMEA

      Mattel EMEA

      – настоящее время 1 год 8 месяцев

      Moscow, Moscow City, Russia

      · Grow Promotion business in EMEA – loyalty programs in retail, premiums QSRs kids meal, partner with top FMCG companies
      · Define and implement the commercial strategy, optimize the business model across EMEA region, understand resources, work with marketing franchise team and CP country leads to implement multi-country projects
      · Sign new deals, build long term relationship with strategic partners

    • Изображение Mattel EMEA

      Head of Licensing Business at Mattel Russia

      Mattel EMEA

      – 11 лет 1 месяц

      Moscow, Russian Federation

      · Start up and manage the licensing business in Russia, growing times in 5 years
      · Lead the annual operating plan and quarterly forecasting processes, devising strategies to drive robust growth
      · Launch new brands (MonsterHigh,Thomas&Friends,Enchantimals,etc.)/new categories (fashion, publishing, accessories, gifting, toys, infant products, HBA)
      · Build the team, engage, coach and motivate the team, placing the right people in the right roles
      · Managing key relationships with…

      · Start up and manage the licensing business in Russia, growing times in 5 years
      · Lead the annual operating plan and quarterly forecasting processes, devising strategies to drive robust growth
      · Launch new brands (MonsterHigh,Thomas&Friends,Enchantimals,etc.)/new categories (fashion, publishing, accessories, gifting, toys, infant products, HBA)
      · Build the team, engage, coach and motivate the team, placing the right people in the right roles
      · Managing key relationships with external retail partners, distributors, licensing partners
      · Identify and negotiate new business opportunities
      · Analyze data (NPD, Euromonitor, etc.) to provide insights on Licensing strategies to capture key market/categories trends
      · Work closely with the Product Development, Creative and Quality & Assurance teams on getting first-class products to market
      · Manage A&P budget, collaborate with Marketing and Sales teams to develop and implement franchise marketing activation plan
      · Organize annual conferences, represent Mattel at external events, trade fairs and conferences

  • Изображение The Walt Disney Company

    Licensing Category Manager

    The Walt Disney Company

    – 4 года 8 месяцев

    Moscow, Russian Federation

    · Act as a category lead (Toys, Home&Infant categories), develop business in line with the company strategies
    · Deliver sales plans, foster new opportunities and continuous growth, track data driven insights to improve results
    · Negotiate new deals, renew the contracts, ensure effective marketing spent by licensees

  • Изображение The LEGO Group

    Marketing Assistant

    The LEGO Group

    – 1 год 1 месяц

    Moscow, Russian Federation

    Supporting Marketing manager in day-to-day work, media and trade marketing campaigns

Образование

Лицензии и сертификаты

  • Goal achievement vs Goal setting

    Linkedin Learning App

    Дата выдачи:

  • Sales Management. Simplified

    Linkedin Learning App

    Дата выдачи:
  • Изображение Leading Strategically

    Leading Strategically

    Center for Creative Leadership

    Дата выдачи:
  • Изображение Essential Leadership/Coaching for improvement/Coaching for success

    Essential Leadership/Coaching for improvement/Coaching for success

    DDI | Development Dimensions International

    Дата выдачи:

Курсы

  • Aspire:Using strategic management to Improve Performance, Coaching skills for Managers, Insights Discovery, Effective meetings

    -

  • Essentials of Leadership, Leading through transition, Hiring and Promoting the Best, Coaching for Success, Emotional Intelligence, Coaching for Improvement,Leading Strategically, The situational negotiator

    -

  • Negotiation skills, Sales skills, Marketing at Harvard Business School (on-line course)

    -

Языки

  • English

    Владение в совершенстве

  • French

    Элементарное владение

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