Amjad Shacker

• Co-developed Expo2030 Riyadh Bid Dossier as Secretary General of Expo 2030 Technical Preparations Committee
• Garnered votes for Expo 2030 Riyadh
• Set strategy for M.I.C.E. sector aligned with Vision 2030 and cascade into programs/initiatives
• Redrafted Regulatory framework and By-laws
• Readied SCEGA services for full digitalization and digitalize paper-based internal SCEGA services
• Raised profile of KSA M.I.C.E. and leveraged competitive advantages of KSA regions and… عرض المزيد

• Co-developed Expo2030 Riyadh Bid Dossier as Secretary General of Expo 2030 Technical Preparations Committee
• Garnered votes for Expo 2030 Riyadh
• Set strategy for M.I.C.E. sector aligned with Vision 2030 and cascade into programs/initiatives
• Redrafted Regulatory framework and By-laws
• Readied SCEGA services for full digitalization and digitalize paper-based internal SCEGA services
• Raised profile of KSA M.I.C.E. and leveraged competitive advantages of KSA regions and sectors
• Aligned with stakeholders on best practices and customer experience
• Reduced average licensing time from 5-7 days to 25 minutes
• Enhanced Licensing fees to become more competitive
• Established framework and governance of M.I.C.E. event attraction
• Attracted international events to KSA and co-create Saudi IPs
• Launched annual M.I.C.E. Event Calendar
• Developed and enhanced services through 17 signed MoUs
• Developed methodology to asses Socio-economic impact of M.I.C.E. Sector
• Developed Saudi M.I.C.E. human capital through training/certification
• Created M.I.C.E. educational/training curricula
• Mapped national M.I.C.E. venue supply-demand
• Approved 306 venue specifications and standards (19 for sustainability)
• Raised compliance % with Essential Cybersecurity Controls (ECC – 1 : 2018)
• Decreased SCEGA asset vulnerability 81% thru efficiency of patch management
• Developed over 100 policies for all SCEGA departments
• Increased revenues four-fold
• Developed enterprise Risk Register
• Finalized Cash-to-Accrual
• Developed Crisis Plan عرض أقل

• Represent the Kingdom of Saudi Arabia to this body responsible for Expos
• Worked with team to garner votes supporting KSA's candidature to host Expo 2030

• Contributed to the overall Transformation of RCRC
• Supported the Change Management program
• Advised on Corporate Culture and Internal Communication matters
• Oversaw the Marketing and Communication of the King Abdulaziz Public Transportation project
• Participated in the strategic Marketing & Communication of:
o King Faisal Specialist Hospital & Research Centre
o Diplomatic Quarter
o Various committees overseeing an array of Riyadh City initiatives and projects

• Worked with CEO to affect Transformation, enacted Change Management and enhanced Corporate Culture
• Achieved highest corporate employee engagement growth among all Etisalat Group companies
• Liaised with cross-functional team to digitalize services
• Leveraged Mobily Brand valuation to 9th most valuable in Saudi Arabia
• Set Communications Strategy, restructured unit, aligned stakeholders, messaging and channels, and successfully deployed internal and external Communications plans

• Led and launched the 1st edition of the Future Investment Initiative (FII)
• Leveraged PIF’s positioning on the global Sovereign Wealth Fund map
• Provided leadership and strategic direction in all aspects of strategic communication planning and execution, branding of PIF and portfolio companies, marketing communication, events, and media relations
• Counseled leadership on communications strategies to accelerate business outcomes and manage reputation
• Advised on public policy… عرض المزيد

• Led and launched the 1st edition of the Future Investment Initiative (FII)
• Leveraged PIF’s positioning on the global Sovereign Wealth Fund map
• Provided leadership and strategic direction in all aspects of strategic communication planning and execution, branding of PIF and portfolio companies, marketing communication, events, and media relations
• Counseled leadership on communications strategies to accelerate business outcomes and manage reputation
• Advised on public policy in the countries where the fund invests, sensitive communication as well as intra- and inter-governmental communication
* Successfully launched the premier edition of the Future Investment Initiative (FII 2017)
* 4,000 attendees; event dubbed “Davos in the Desert” by international media and was a global success surpassing entirely with expectations and numbers. Media continue to positively cite FII 2017 when writing about change in Saudi Arabia and Vision 2030

Project:
Launch premier edition of the Future Investment Initiative (FII 2017)

Scope:
Headhunted by PIF in Jun 2017, my immediate mandate was to arrange inaugural edition of Future Investment Initiative (FII) by Oct 2017

Responsibilities:
Lead team, ensure optimal delivery, attendance by international tier-one businessmen/women, panelists, audience, as well as mitigate risks and handle challenges عرض أقل

I worked as a member of the General Management Committee and board member of the Saudi Media Monitoring Company as well as devised, executed company communication strategy for digital and traditional channels covering B2G, B2B, and B2C. The team and I supervised market research and planning efforts, content creation, media relations, event management, CSR, marketing communication, media buying as well as leveraged and monitored brands. We also established, synchronized, and focused the public… عرض المزيد

I worked as a member of the General Management Committee and board member of the Saudi Media Monitoring Company as well as devised, executed company communication strategy for digital and traditional channels covering B2G, B2B, and B2C. The team and I supervised market research and planning efforts, content creation, media relations, event management, CSR, marketing communication, media buying as well as leveraged and monitored brands. We also established, synchronized, and focused the public relations, media relations, social media strategies, etc., mentored and guided team members and contractors on areas ranging from strategy to project execution.

Moreover, the team and I proactively cooperated with cross-functional teams to bring the right information and vision into each communication. Together, we led digital channel management covering social media, website, microsites, apps, etc., recognized and fostered agency relationships. We joined forces to efficiently manage circa SAR 1 billion budget as well as designed procedures to automate all corporate communications processes and achieved paperless operation.

Projects:
* Devise policies, processes and automate
* Downsizing
* Become a paperless environment
* Reduce advertising budget while leveraging impact
* Achieve top Middle East brand value عرض أقل

Pedersen & Partners is a leading international Executive Search firm operating 56 offices worldwide. I proved strong “head-hunter” staffing and recruitment skills for managing the full cycle of the talent acquisition process to ensure positive candidate experience. During the first year, billing ranked among top 10 in the company worldwide and first retained client contract was highest ever in the company’s history.

I established and succeeded company specializing in providing strategic consulting and delivery of PR/marketing services as well as organizational development, budgeting, client acquisition, etc. Moreover, I interacted with clients, identified their business needs, offered a broad spectrum of services/solutions, SWOT analysis, strategy, 365-day planning and execution, corporate communication (internal and external), advertising (corporate and tactical), MARCOM, copy development (Arabic and… عرض المزيد

I established and succeeded company specializing in providing strategic consulting and delivery of PR/marketing services as well as organizational development, budgeting, client acquisition, etc. Moreover, I interacted with clients, identified their business needs, offered a broad spectrum of services/solutions, SWOT analysis, strategy, 365-day planning and execution, corporate communication (internal and external), advertising (corporate and tactical), MARCOM, copy development (Arabic and English), market research, media relations, event management, etc. عرض أقل

As Vice President Corporate Communication, I leveraged benefits of the government’s newly-executed water and power privatization program by providing executive leadership and direction across all corporate communications channels. I planned and commissioned corporate documentary films and international corporate publication. Also, I managed communications and public relations strategies, executive events, media relations, public affairs, crisis management, etc. as well as developed 2 corporate… عرض المزيد

As Vice President Corporate Communication, I leveraged benefits of the government’s newly-executed water and power privatization program by providing executive leadership and direction across all corporate communications channels. I planned and commissioned corporate documentary films and international corporate publication. Also, I managed communications and public relations strategies, executive events, media relations, public affairs, crisis management, etc. as well as developed 2 corporate websites (www.acwapowerprojects.com and www.nomac.com). عرض أقل

I anchored Saudi Arabia as an investment destination on the global investment map and contributed to strategy as a member of executive team as well as planned and supervised the launch of 3 economic cities (King Abdullah Economic City, Prince Abdul-Aziz bin Moussed Economic City, and Knowledge Economic City). Also, I played a vital role in enhancing and protecting the public profile and reputation of SAGIA with its stakeholders by developing, managing, and implementing communications… عرض المزيد

I anchored Saudi Arabia as an investment destination on the global investment map and contributed to strategy as a member of executive team as well as planned and supervised the launch of 3 economic cities (King Abdullah Economic City, Prince Abdul-Aziz bin Moussed Economic City, and Knowledge Economic City). Also, I played a vital role in enhancing and protecting the public profile and reputation of SAGIA with its stakeholders by developing, managing, and implementing communications strategies, programs related to branding initiatives and media outreach (digital & traditional). I also organized and issued daily Arabic and English press releases, arranged exclusive coverage in prime international print publications and on prime international TV channels as well as organized print and broadcast press conferences.

Moreover, I successfully led and implemented a number of campaigns: 10X10 campaign on the World Bank’s ranking of investment competitiveness; 10X10 campaign to boost public-sector productivity; 5X5 campaign on SAGIA’s achievements; positioning Saudi Arabia as energy capital of the world; and Ministry of Labor campaign to enhance job creation perception.

Additionally, I organized a total of 38 high profile international events/functions, which included hosting heads of state (King of Spain, Philippines President, Dutch PM, and German Chancellor); hosting official foreign delegations; hosting a number of high profile signings, initiatives, launches, awards, ceremonies, workshops, forums and conferences.

Projects:
* 10 X 10 positioning campaign
* Increase FDI into Saudi Arabia عرض أقل

As Executive Manager Corporate Communication, I led, developed and managed external and internal communications, extensive global media relations network activities while providing strategic direction and raising departmental capacity. I launched an international campaign positioning company as global investment leader as well as oversaw Kingdom Hospital’s communication and marketing campaigns. I designed private placement memorandums, corporate brochures as well as built and nurtured fruitful… عرض المزيد

As Executive Manager Corporate Communication, I led, developed and managed external and internal communications, extensive global media relations network activities while providing strategic direction and raising departmental capacity. I launched an international campaign positioning company as global investment leader as well as oversaw Kingdom Hospital’s communication and marketing campaigns. I designed private placement memorandums, corporate brochures as well as built and nurtured fruitful relationships with investor relations departments and media partners across 5 continents.

Moreover, I managed Kingdom Schools’ marketing campaigns for 3 years (achieved 1,400+ student enrollment by 3rd year). Also, I supervised sponsorship of sports teams, and led global corporate philanthropy programs/initiatives. I established and leveraged contacts with international and regional media including: News Wires (Reuters, AP, AFP, Bloomberg, etc.); Broadcasters (CNN, CNBC, CBS, BBC, MBC, LBC, Al-Jazeera, Al-Arabia, ART, etc.); and Print Media (Wall Street Journal, NY Times, Washington Post, Fortune, Forbes, BusinessWeek, TIME, etc.).

Furthermore, I organized and produced high-profile events: Kingdom Centre inauguration (attended by the-then Crown Prince and Minister of Defense); Beirut Mövenpick hotel inauguration (attended by then-President Lahoud); Kingdom Schools yearend ceremony (attended by then-Minister of Defense); Simultaneous inauguration of Kingdom Hospital, City and Schools (attended by then-Crown Prince Abdullah); and AWTTE 2004 Beirut (attended by then-Lebanese President Lahoud).

Projects:
* Position Kingdom Holding Company as a “go to,” global investment house عرض أقل