John Speers

“Working with John is an absolute enriching experience. He empowers and motivates his team to exceed the department and region’s KPIs. His knowledge and experience in the tourism industry is amazing and I owe him significantly for my superlative performance. In less than 6 months of his joining the Marketing team, he led one of the most successful and largest integrated travel consumer campaign in one of Saudi’s key strategic markets - China, positioning Saudi as one of the leading long haul destination for Chinese travellers. He was brought in to localize marketing campaigns and that’s exactly what we have been doing. Through his strategic leadership and vision we have won 10 internationally recognized consumer and travel awards voted by renowned travel industry experts. Through John’s strategy of working with key Chinese players such as Huawei, CTrip, Mwfengo and live streaming across these leading platforms our campaign reached 500 million Chinese travellers in one night. In addition we have worked on many successful marketing and PR campaigns whether it be across Indonesia where we secured over 900 media reach with 70 Tier 1 media in attendance and sold over 300 visas to Saudi in less than 4 days which was never heard before in the history of VFS Tasheel. With his guidance and leadership sky is the limit and everyday we strive to achieve our best for a country that is transforming at a speed of light. What I love working with John is the trust he has in his team, his visionary leadership, his empowerment and and the way he encourages to always integrate our efforts cross functionally whether it be across trade, marketing, digital and commercially.”

“Got the pleasure to work with John during our time at Jeddah Central Development Co. Established the B2B/investor marketing journey with full integration among relevant touch points; global/regional and local benchmarking, digital and online, collaborating with top global and local publications…etc to craft best in class destination journey to attract, interact and engage with this segment. Working with John has enabled me to work among different projects where I started the journey by handling digital marketing moving to crafting and shaping the destination marketing among B2C and B2B segment and implementing the best in world practice.”