BCW Sverige omdelade detta
Every year, animals suffer and die after being left in parked cars on sunny days, and, with record hot summers expected in Sweden, the issue was urgent. Arken Zoo, Sweden’s largest pet store chain, partnered with BCW Sverige to educate pet-owners and the public about the dangers of hot cars. The solution was to develop the Heatstriker, the first product innovation to combine a window-breaking emergency hammer with a built-in water bottle, to rescue and rehydrate an animal suffering from heatstroke. Learn more about the campaign: https://bit.ly/3wUVQmw #CannesLions2024 #WPPCannes Cannes Lions International Festival of Creativity