Definitive Healthcare

It’s no question that effective HCP segmentation can boost your marketing ROI. At Definitive Healthcare, one of the ways we empower life science companies to unlock this potential, is using advanced analytics. Chaitanya Badwe, Associate VP of Advanced Analytics and Insights for DH, explains how our approach can provide invaluable insights into current HCP behaviors and forecast future trends. He also previews how AI and ML can refine your omnichannel strategy and budget for maximum impact. Want to learn more about how to market to HCPs using omnichannel segmentation? Watch our on-demand webinar here: https://bit.ly/3XfZbr2   #HCPMarketing #DHLifeSciences #HealthcareMarketing #PharmaMarketing #MarketingStrategy

🎉 Big news! 🎉  Population Intelligence is expanding to new industries! Now, more businesses serving the healthcare market can tap into powerful consumer analytics to build precision marketing campaigns. With combined clinical and consumer insights at your fingertips, you can: ✔ Find your ideal consumers     ✔ Build personalized campaigns   ✔ Activate audiences fast    From advertising agencies and telehealth startups to medical supply companies and staffing firms, Population Intelligence can help you reach the right audience in the right channels at the right time. Read more here: 👉 Population Intelligence web page > https://bit.ly/3MhtLdk    👉 Press release > https://bit.ly/3MosEsq Ready to see Population Intelligence in action? Book a demo with our team! https://bit.ly/4bbGqcg  

📊 Medical affairs teams play a crucial role in the #healthcare industry, but their impact can be hard to measure. While the number of stakeholder meetings or scientific publications are important metrics to track, they only offer a partial picture of how your team is contributing to your overall medical affairs goals. Check out our recent blog post for more ways to measure the true impact of your medical affairs efforts. Read it here: https://bit.ly/3MlLKPS

Healthcare professionals rely on data to eliminate uncertainty and generate more consistent (and desirable) care outcomes. Our recent How-To-Guide explores the importance of clinical outcome assessments, what they are, and how to effectively develop them. Check it out here: https://bit.ly/4714iOD #DHGuides #BetterOutcomes #COAs

We know that looking for the answers you need to succeed in the #healthcare market can be exhausting 😤. Fortunately, our How-To Guides and eBooks have you covered. Find step-by-step walkthroughs, best practices, and the answers you need to grow, compete, and win in 2024. Check them out here 👉 https://bit.ly/4bVC4Hs

When it comes to finding and engaging new patients in your area, you need every advantage you can get. Market intelligence built on claims, reference, and affiliation data can give you that critical edge—if you know how to use it. Check out our new article, “4 marketing tactics to boost patient acquisition and retention,” and learn how to leverage a range of intelligence to connect patients with the care they need while driving revenue growth. Read it here: https://bit.ly/3WRP0r0

Spread the word and unlock rewards with our referral program! When you invite an industry peer or colleague to sign up for a free trial with Definitive Healthcare, you’ll both get a $15 coffee gift card as our thanks. It's a win-win! Start referring here 👉 https://bit.ly/3YhlbCp

Physician referrals are the lifeblood of patient acquisition for many #healthcare organizations. Yet, measuring the ROI of physician liaison outreach can be tricky due to the often intangible nature of relationship building.  So, how can you gauge the ROI from your physician liaison team?  In our latest blog, we explore methods to measure the impact of your outreach efforts. We also look at how network intelligence can help you understand referral patterns, find top-referring physicians, and enhance your outreach strategies. Check out the full post here: https://bit.ly/3M9qqNp #PhysicianReferrals #NetworkIntelligence #PatientAcquisition #PhysicianLiaisons #ReferralPatterns 

This week, our India team came together to celebrate two special occasions: India’s 78th Independence Day and our Ethnic Wear Day. In observance of India’s Independence Day, we had the honor of making a meaningful contribution to our Bangalore community. Altogether, our India team donated 110 school bags to underprivileged students at Government Higher Primary School in Srinivasa Colony, Bangalore. We happily report that there were lots of smiling children when they received their bags! Our team also celebrated India’s Independence Day in style on August 14 with an Ethnic Wear Day. The theme was inspired by the vibrant colors of India’s National Flag. It was a great opportunity to embrace the spirit of the day and celebrate our diverse cultures! Check out some pictures of the events and a big thank you to our HR team and all the DH employees who helped make these celebrations a success! #GlobalTeam #DHIndia #IndiaIndependenceDay  

“Absent your services, I would have to hire someone to literally comb the Internet and pull down the information and organize it in a meaningful way. [Definitive Healthcare has] been a tremendous time saver.” We couldn’t have said it better ourselves! On this episode of Customer Corner, Kerri Lenderman, CHFP, CEO of MCUSA Consulting, shares how her company uses healthcare commercial intelligence to find prospects and understand care delivery in less time and with fewer resources.  Get the full story here: https://bit.ly/4dpLAmk   View all case studies: https://bit.ly/3XOhzb3