IDUN Minerals

Last week, we launched our week-long pop-up stores in Stockholm and Gothenburg at Åhléns AB department stores. Featuring exclusive deals, complimentary gifts, and personalized makeup sessions with our talented artists, it was a fantastic opportunity to engage with our customers and introduce our limited edition Mini Mascara Vatn Volume Green. 💄 #IDUNMinerals #PopUpStore #Event

New Limited Edition Mini Mascara Vatn Volume 38°C Green Our cult favorite, best-selling mascara now in a limited edition, travel size, green shade perfect for the summer holidays! 💚 Shop now at https://lnkd.in/dBQE_VUY #IDUNMinerals #ConsciousBeauty

IDUN Minerals Distributor Days 2024 🚢 Thank you to everyone who joined us for this year's distributor conference aboard Viking Line's newest cruise ship, Glory. We held the conference aboard Viking Line with a trip to Finland and back to Sweden, showcasing our latest physical display in the ship's duty-free shop. The conference featured inspirational discussions, highlights from the past year, in-depth explorations of sustainability and logistics, and exciting new product developments for the coming years. It is always enriching to meet our international partners and learn from each other in this increasingly globalized world! #IDUNMinerals

Discover 4 new Mineral Blush Shades inspired by the colours of beautiful berries. 🍓 Rabarber, a golden pink Nypon, a bright red Rönnbär, a burnt orange Plommon, a plum pink ♻️ The sleek design is made in Europe from 100% recyclable FSC-paper with no mirror in order to increase recyclability. This new packaging saved 2,27 tons of non-recyclable plastic per year*. The metal pan is designed for easy separation – simply press the bottom to release it, then sort as metal and paper. In spring 2023 we did carbon emission calculations together with U&We, the study showed that the European paper compact had approximately 75% less climate emissions compared to the previous Asian plastic compact. Shop now at idunminerals.com #IDUNMinerals #ConsciousBeauty #ProductLaunch * Based on 2023 sales

Yesterday we held a fantastic lunch at Stockmann to celebrate the launch of our new colourful spring shades in Helsinki, Finland. 🇫🇮 Thanks to Redgert Comms team for a wonderful event! #IDUNMinerals #PR #Event #Finland

We are thrilled to share that our CEO, Caroline Thunstedt, has been featured in a recent Forbes article titled "Green But Unseen: How Business Is Taking Small Steps To Combat Climate Change" by journalist Heather Farmbrough. In this insightful piece, Caroline sheds light on the beauty industry's journey towards sustainability and the crucial steps we are taking at IDUN Minerals to lead the way. Read the full article here: https://lnkd.in/ddekPWi3

We are thrilled to share that our CEO, Caroline Thunstedt, has been featured in a recent Forbes article titled "Green But Unseen: How Business Is Taking Small Steps To Combat Climate Change" by journalist Heather Farmbrough. In this insightful piece, Caroline sheds light on the beauty industry's journey towards sustainability and the crucial steps we are taking at IDUN Minerals to lead the way. Read the full article here: https://lnkd.in/ddekPWi3

The success for Vatn volume mascara continues ✨ So proud to be nominated in not only one, but two categories with this mascara in the Norwegian Cosmetic Awards. Thank you team IDUN for making such amazing products - you rock!

Watch as we paint the town! Keep scrolling to catch our stunning takeover of Stockholm, Uppsala and Gothenburg city billboards this week. 💄 A big thanks to Leeads Agency for making this happen! #IDUNMinerals #ConsciousBeauty