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How can AI make more emotionally resonant, rewarding and retentive customer experiences? We brought together a panel of experts to discuss ways emotive AI is changing the game. Alejandro Matamala-Ortiz (Co-Founder and CDO at Runway), Carly Burton (Director of GenAI Product Design at Meta), Joe Preston (VP of Product and Design at Intuit), Maz Karimian (Head of Strategy at ustwo) and Saira Jesani (Deputy ED Data & Trust Alliance), moderated by Farrah Bostic, founder of The Difference Engine, provided some key insights. Generative AI is expanding what it means to “customise” for users. It’s not just understanding preferences. It’s helping brands adapt the ways they speak in different contexts and for different users while retaining their brand voice – in other words, the kind of dynamism humans have in communicating. As always, principles and trust need to be at the heart of building sustainable AI experiences. The devil’s in the data. Be careful to choose the right third-party model or build the best partnership model to align with your business’s values. We’re still in early days. So we don’t have established best practices, like the way to label AI-driven experiences. A major challenge we need to figure out: how to balance indicators of AI, like moments of friction, with enjoyable interaction. Watch a video of the full panel for more: https://bit.ly/4au72Fl And let’s continue exploring these questions together. Reach out at [email protected]. #AI #genAI #emotiveAI #CX #data

Our AI Proof of Concept will be unveiled soon! We’re excited to show you the digital health product we’ve been building. It inspires users to make healthier choices, while also addressing adherence issues – an expensive problem in healthcare and other industries. Our beta test is already showing positive signs that this product will reduce drop-off rates from digital products. Come back tomorrow for the big reveal! #ustwoAI #ResponsibleAI #EmotiveAI #HealthTech #HealthcareTech #DigitalHealth #PatientAdherence  

We’ve been quietly building a new digital health product, and we can’t wait to show you more! Here’s why we’re excited: - Our team applied AI to develop this proof of concept in just 8 weeks! - It addresses adherence issues – a common problem in healthcare and other industries. - It will create more accessible and engaging experiences for users. Stay tuned for the full reveal coming next week. #ustwoAI #ResponsibleAI #EmotiveAI #HealthTech #HealthcareTech #DigitalHealth #PatientAdherence

As AI becomes more mobile, it also becomes more emotive. We’re seeing a growing demand for chatbots and conversational AI, with many clients seeking solutions to make AI more approachable and user-friendly. Our Executive Director of AI, Nayan J., spoke to Computing Magazine about how Emotive AI is redefining the customer experience. Learn more here → https://bit.ly/4fEfftA #EmotiveAI #ResponsibleAI #ustwoAI #ConversationalAI #GenAI

As AI becomes more mobile, it also becomes more emotive. We’re seeing a growing demand for chatbots and conversational AI, with many clients seeking solutions to make AI more approachable and user-friendly. Our Executive Director of AI, Nayan J., spoke to Computing Magazine about how Emotive AI is redefining the customer experience. Learn more here → https://bit.ly/4fEfftA #EmotiveAI #ResponsibleAI #ustwoAI #ConversationalAI #GenAI

We’re offering free portfolio reviews in our Shoreditch studio on Tuesday 17 September as part of London Design Festival. 📢 This is a great opportunity for anyone new to digital product design or thinking about a career in the industry. Come and meet our award-winning team, ask us any questions, and get tips on how to create a glowing portfolio. 🌟 Join the waitlist for a chance to secure your spot → https://bit.ly/4dEaaQb #ProductDesign #JuniorDesigners #LondonDesignFestival #PortfolioReviews

Exciting news from our friends at ustwo games! 💥 Monument Valley 3 is coming exclusively to Netflix Games on December 10th! Ten years ago, Monument Valley began in our London Studio in Shoreditch and we couldn’t be prouder of the ustwo games team for creating a legacy game series that has captured the hearts of 150+ million players worldwide. ❤️ Get ready for a breathtaking new adventure and visit the Monument Valley website for more: www.monumentvalleygame.com #MonumentValley3 #NetflixGames #ustwoGames

In the first year of our partnership with Where are the Black Designers?, we reached more than 1,000 Black creatives in over 20 cities around the world! 🚀 Roshannah Bagley, Marketing and Creative Partnerships Director at WATBD, and Helen Fuchs, our Design Director, shared the story of our partnership in Creativepool. The article gives you a behind-the-scenes look at our recently published impact report, ‘Equity through Service’, which showcases the work we’ve done together and the steps we took to make our collaboration successful and rewarding for everyone involved. Check out the full article in Creativepool → https://bit.ly/3YUDPjI Our impact report is also available to read here → https://bit.ly/3Vm7Gzu Impact report designer: Annika Hansteen-Izora  Content writer: Marianne Olaleye #BlackDesigners #BlackCreatives #WhereAreTheBlackDesigners 

Meet Liza Wostmann, our Head of Client Services. It’s her favourite time of year because our latest client feedback is in! We survey our clients three times a year, asking them one simple question. You’ll have to watch the video to find out what it is. 👀 Liza also shares our client feedback results, the key qualities clients are looking for in the agencies they partner with, and the attributes that set the best agencies apart from the rest. Congratulations to our incredible team for another great round of feedback. 👏

We hosted an event at NeueHouse in New York with AI leaders from Runway, Meta, Intuit, Data & Trust Alliance, and The Difference Engine. We discussed how brands can use Emotive AI to create more rewarding and retentive customer experiences. Our Head of Strategy, Maz Karimian, shares insights on Emotive AI and its potential to deliver outputs that are both functionally effective and emotionally evocative. Watch Maz’s thoughts on how we can explore the boundaries of AI and human interaction. ↓ #EmotiveAI #ResponsibleAI #ustwoAI