With SKAN's evolution to App AdAttributionKit, what's next for probabilistic attribution and device fingerprinting? Head over to AdExchanger for fascinating insights on the topic, written by Paul Hayton, co-founder and CTO of Dataseat (Now part of Verve). A must-read, especially for mobile marketers looking to future-proof their user acquisition strategies on iOS. https://hubs.la/Q02Gh6bs0 #attribution #SKAN #mobile
Om oss
Verve has created a more efficient and privacy-focused way to buy and monetize advertising. Verve is an ecosystem of demand and supply technologies fusing data, media, and technology together to deliver results and growth to both advertisers and publishers–no matter the screen or location, no matter who, what, or where a customer is. With 22 offices across the globe and with an eye on servicing forward-thinking advertising customers, Verve’s solutions are trusted by more than 90 of the United States’ top 100 advertisers, 4,000 publishers globally, and the world’s top demand-side platforms. Verve is a subsidiary of Media and Games Invest (MGI).
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https://verve.com/
Extern länk för Verve
- Bransch
- Reklamtjänster
- Företagsstorlek
- 201–500 anställda
- Huvudkontor
- New York, NY
- Typ
- Privatägt företag
- Specialistområden
- mobile advertising, local mobile publishing, location based targeting, premium audience targeting, mobile monetization, beacons, location-powered mobile advertising, programmatic advertising, mobile marketing, RTB, local mobile content, mobile marketing, 1st party data, location intelligence , mobile creative , attribution , mobile marketing platform, foot traffic, retail, CPG, Auto, QSR, CTV, in-app, user acquisition och contextual advertising
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Uppdateringar
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🔥 Hot off the press: the North American edition of VideoWeek's CTV Advertising Guide is here! Verve is a proud sponsor of this in-depth resource — a must-read for both the buy-side and sell-side of advertising on connected television. The comprehensive guide includes: 🔹 Map of the CTV landscape in North America 🔹 Interviews and explainers with industry leaders 🔹 Evolution of data in CTV 🔹 Breakdown of sell-side offerings in the US All this and much more 👇 https://hubs.la/Q02FYg6l0
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Mark your calendar! Tune into IAB Europe's "The Great Debate: AI" next week for a virtual live special exploring the practical experiences of companies using AI. The event will feature a panel session and keynotes, and our very own Dr. Matina Thomaidou will join the debate as a panelist. 📅 Date: July 17 🕦 Time: 11:30 a.m. CET 🔗 Registration: https://hubs.la/Q02FC1jV0 The panel, moderated by IAB Europe's Dimitris Beis, also features Nick Welch of Integral Ad Science and James Murray of Microsoft Advertising.
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We are thrilled to welcome Alex Stil as our new 𝐂𝐡𝐢𝐞𝐟 𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐢𝐚𝐥 𝐎𝐟𝐟𝐢𝐜𝐞𝐫 (CCO). Alex brings extensive experience in digital media, brand management, and agency ecosystems. Previously at GroupM, Alex led 2,500+ people across 40 markets, driving growth for brands like Unilever, Nike, Google, and Ford. At Verve, he'll lead our demand-side expansion, streamline our product portfolio, and enhance client experiences. Alex’s leadership will be key as we continue delivering tailored solutions for agencies and brands, following our recent acquisition of Jun Group. 𝐉𝐨𝐢𝐧 𝐮𝐬 𝐢𝐧 𝐰𝐞𝐥𝐜𝐨𝐦𝐢𝐧𝐠 𝐀𝐥𝐞𝐱 𝐭𝐨 𝐭𝐡𝐞 𝐭𝐞𝐚𝐦. 𝐄𝐱𝐜𝐢𝐭𝐢𝐧𝐠 𝐭𝐢𝐦𝐞𝐬 𝐚𝐡𝐞𝐚𝐝!
Verve Appoints Alex Stil as Chief Commercial Officer to Lead the Strategic Expansion of its Demand-Side Business
press.verve.com
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After months of gearing up for SKAN 5, mobile marketers on iOS are now rapidly preparing for Apple's new App AdAttributionKit. Our own Philip Donald of Dataseat (Now part of Verve) explains Apple's transition to privacy-preserving measurement and how mobile advertisers should adapt. Thanks to ADZINE - MARKETING. TECH. MEDIA. for sharing these insights! (Head's up, the article is for German speakers and Google Translate enthusiasts!) #ios #mobileua #skadnetwork #adattributionkit https://hubs.la/Q02F3WcY0
Getting started with AdAttributionKit for mobile advertisers
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Our CEO, Remco Westermann, has released a new shareholder letter highlighting the beginning of a new era for Verve. 𝐑𝐞𝐚𝐝 𝐭𝐡𝐞 𝐟𝐮𝐥𝐥 𝐥𝐞𝐭𝐭𝐞𝐫 𝐡𝐞𝐫𝐞: https://lnkd.in/ev4YtsUW #ShareholderLetter #LetsMakeMediaBetter #InvestorInsights
Shareholder Letter
press.verve.com
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ICYMI: our own David Philippson of Dataseat (Now part of Verve Group) shared his insights on the #SKAN situation, privacy in adtech, contextual, and much more on the latest episode of The Groove with Peggy Anne Salz.
Content Marketing Strategist, Journalist, Online Host, Writer @ Forbes, Pocketgamer.biz & other major media outlets
The 5 Major Advantages Of SKAN You Might Not Know And Other Adtech News 📈 Profitable growth in a privacy-first landscape means embracing the shifts and shakes in the adtech industry. 🤯 But staying up to date is no small feat—especially as major players continue to move goalposts and muddy the water with unclear expectations on enforcement. 🤓 Luckily, David Philippson, Co-Founder and CEO of Dataseat (Now part of Verve Group), a contextual mobile DSP, is on top of it all. 😲 David unpacks everything from what Apple’s Privacy Manifest and Google’s Privacy Sandbox mean for developers to the five major advantages of adopting a SKAN-only attribution system and why zeroing in on publishers rather than individual users is the key to tapping into your target audience with contextual advertising. Check it out ⇓ 📺 Watch the full interview on YouTube: https://lnkd.in/eEHZS2w2 🎧 Spotify: https://lnkd.in/erw4x_hS 🍎 Apple Podcast: https://lnkd.in/e2-6XTEA
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Exciting news: Verve has announced the acquisition of Jun Group. Together, we’re connecting advertisers with premium mobile ads and connected TV inventory at scale. Jun Group’s trusted relationships with Fortune 500 advertisers, cutting-edge AI technology, and innovations on emerging channels are a powerful complement to Verve’s supply-side strengths. “Over the past few years, we have built Verve into a strong, organically growing media company with a primary focus on the advertising supply side. With Jun Group, we are now significantly strengthening the demand side, which will enable us to achieve significant synergies. With a better balance between supply and demand, we can further increase transparency and efficiency for our clients, both publishers and advertisers, in line with our mission: Let's make media better.” says Remco Westermann, CEO of Verve. Key highlights: 🔹 Direct access to 230+ Fortune 500 advertisers and agencies 🔹 Combined 2024 pro forma revenues of €447 million and adj. EBITDA of €151 million 🔹 Improved financial targets with an EBITDA margin of 30-35% and a net leverage of 1.5-2.5x Join us for an investor call on June 19, 2024, at 09:30 am CEST to discuss this exciting acquisition. 🔗 Full press release: https://hubs.la/Q02CknDW0 📞 Register for the investor call: https://hubs.la/Q02CkFlT0 #Verve #JunGroup #LetsMakeMediaBetter #adtech #acquisition #advertising Media and Games Invest (MGI)
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Exciting news: There's a new ticker symbol on the Nasdaq! You'll find us listed as VER on the Nasdaq First North Premier Growth Market. This shift marks our strengthened focus on responsible media across emerging channels. Verve, which streamlines the Verve Group and Media and Games Invest (MGI) brands, is a renewed commitment to driving better advertising outcomes with privacy-first technology. Now as a united Verve, we're entering a new chapter of advancing our mission: #LetsMakeMediaBetter. Many thanks to our friends at Nasdaq for hosting our team at yesterday's closing bell! 🔔
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That's a wrap on Gamesforum Hamburg! Thanks to everyone who attended, and special shout-out to our team repping Verve! Ana Carolina Breljak , Francisco Esnaola & Ilham Laalou!
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