Info
Highly experienced marketer & manager with over 20 years in the video games industry at companies like EA DICE, Bandai Namco and GAME. I hold a strong passion for leading teams, find energy in pushing the craft of marketing to new levels and cherish the art of communication. Currently spearheading the marketing unit as CMO at VR game developer & publisher Fast Travel Games.
I am a proud and devoted husband to my wife, a loving father to my daughters and a humble friend to all who knows me.
Open to speaker opportunities for topics regarding video games marketing, games industry and management.
Will someday finish writing that groundbreaking horror novel.
Artiklar av Andreas
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Managing Communities in VR – Establishing Sustained Value at No Cost
Managing Communities in VR – Establishing Sustained Value at No Cost
Av Andreas Juliusson
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MARKETING A VR GAME COMPARED TO A FLAT SCREEN GAME
MARKETING A VR GAME COMPARED TO A FLAT SCREEN GAME
Av Andreas Juliusson
Aktivitet
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Great article about our latest game launch!
Great article about our latest game launch!
Delat av Andreas Juliusson
Erfarenhet
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Utbildning
Publikationer
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Managing Communities in VR – Establishing Sustained Value at No Cost
The Academy of International Extended Reality
Visa publikationWith many VR games studios having little or no marketing budget, struggling with the lack of interest from general gaming media while also being heavily dependent on promotions through first party platforms, Community Management can be the solution to help achieve similar objectives.
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Marketing A VR Game Compared To A Flat Screen Game
VRFocus
Visa publikationThis is an article I wrote that covers three main areas of marketing where VR marketers struggle compared to those working in the flat screen gaming segment: Consumer Insights, Press & Media and Marketing Assets.
Projekt
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The VR Games Showcase at Gamescom 2019
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Visa projektIn 2019, I created and executed The VR Games Showcase, which took place at Gamescom, Cologne. Working with 5 other VR game studios, we offered an exclusive package of first hands-on experiences with 6 new VR titles + access to developers for hand-picked media outlets and VR content creators.
Språk
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English
Fullständig professionell nivå
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German
Begränsad yrkeskunskap
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Swedish
Modersmåls- eller tvåspråkig nivå
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