“Giancarlo is one of the most enthusiastic, reliable and committed people I have ever come across. As a friend he is supportive and as a colleague he is motivating yet brutally honest when the situation demands. All of these characteristics have spurred him on to where he is today and I can honestly say I would jump at the chance of working with him in some capacity in the future!”
Giancarlo Martins
Stockholm, Stockholms län, Sverige
3 tn följare
Fler än 500 kontakter
Stockholm, Stockholms län, Sverige
3 tn följare
Fler än 500 kontakter
Info
Experienced Global Marketeer with a track record of successfully implemented global and local 360° campaigns, working in the wine & spirits industry. Skilled in Brand Strategy & Management, Creative Development, Social Media Strategy, Digital Analytics, Digital Transformation, Lean Service creation, Trade Marketing and Sales. Graduated (1st class Hons.) from Birmingham City University and more recently from at Stockholm School of Economics.
Aktivitet
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Malibu (The Absolut Group) and Oatly are redefining summer with the Pina Oatlada, a Malibu-infused, piña colada flavoured, dairy-free soft-serve ice…
Malibu (The Absolut Group) and Oatly are redefining summer with the Pina Oatlada, a Malibu-infused, piña colada flavoured, dairy-free soft-serve ice…
Gillat av Giancarlo Martins
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I am excited to share that Corby Spirit and Wine Limited is bringing the sunshine and entertainment to the heart of downtown Toronto for the 7th…
I am excited to share that Corby Spirit and Wine Limited is bringing the sunshine and entertainment to the heart of downtown Toronto for the 7th…
Gillat av Giancarlo Martins
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Podcast: #AdvertisersWatchingAds by Automated Creative
Automated Creative Podcast
Visa publikationThis week for hashtag#AdvertisersWatchingAds, our partners Contagious have chosen the latest AB InBev hashtag#ad featuring the Brahma Beer Bet. For all those of us who’ve bet a beer on the outcome of a hashtag#football match, or those who might begin to do so now that there’s an app for it… is this actually an ad or is it a case study of the brand’s campaign in Brazil?
Does it do enough to convert a new audience to ordering beer online and do the numbers actually stack up? Does it make…This week for hashtag#AdvertisersWatchingAds, our partners Contagious have chosen the latest AB InBev hashtag#ad featuring the Brahma Beer Bet. For all those of us who’ve bet a beer on the outcome of a hashtag#football match, or those who might begin to do so now that there’s an app for it… is this actually an ad or is it a case study of the brand’s campaign in Brazil?
Does it do enough to convert a new audience to ordering beer online and do the numbers actually stack up? Does it make betting look too simple or is it just hitting the right note when it comes to making it look easy and fun?
Our guests this week are Alex Taborda from Betfair, Vic Miller from Brandwatch and Giancarlo Martins from Pernod Ricard. Watch the full video to see what they thought about the ad.
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