FULFILMENT BY AMAZON
Expand your e-commerce business across the UK-EU border
Selling across the border opens up a whole new world beyond your home marketplace. By tapping into new marketplaces, you have the chance to expand your customer reach and grow your sales. Amazon provides multiple solutions to make growing your FBA business easier than ever.
Mega Dealings
"Overall I'm really happy with my EU Expansion so far. I'm generating strong sales across Europe and plan to accelerate my expansion further in the coming months in Poland and Netherlands.”
Business Owner
Dual Inbounding and Remote Fulfilment
Amazon offers two solutions to help you sell across the UK and EU borders seamlessly - Remote Fulfilment and Dual Inbounding.
Dual Inbounding
Remote Fulfilment
Dual Inbounding means shipping your inventory to both your primary (e.g. UK) and secondary (e.g. EU) FBA networks. This allows you to store inventory locally in both regions, benefit from local fulfillment fees, and provide the fastest possible delivery to customers across the UK and EU marketplaces. Our all-in-one solutions for brokerage, transportation, and indirect representation make this process easy.
Remote Fulfilment allows you to sell across the UK-EU customs border without having to store inventory in the destination marketplace or register for VAT there. You simply send your FBA inventory to your local fulfilment centers, and Amazon will be responsible for collecting and remitting VAT when handling cross-border orders on your behalf.
Advantages of Dual Inbounding:
Local fulfilment fees in both regions
Faster delivery times for customers
Advantages of Remote Fulfilment:
Save on storage and VAT registration in destination
Flexible fulfilment from existing FBA inventory
Amazon handles VAT collection and remittance
What is the difference between Dual Inbounding and Remote Fulfilment?
Comparison
Dual Inbounding
Remote Fulfilment
Tip
Optimise fulfillment for fast delivery and demand testing
Move your best-selling SKUs to local Dual Inbounding to provide lightning-fast delivery. Use Remote Fulfillment to test demand without hassle.
How to get started with Dual Inbounding:
Get VAT compliant by registering a valid VAT number in each country you plan to store inventory.
Identify the products you want to sell cross border. Update pricing rules in Build International Listings tool for local fees.
Enrol in Amazon Customs Clearance and Shipping Services to ship inventory between the UK and EU.
How to get started with Remote Fulfilment:
On Seller Central home page go to Inventory → Remote Fulfilment with FBA → Marketplace Enrolment tab and enroll in Remote Fulfilment.
Select the products you want to list and use the European Expansion Accelerator page to choose the stores where you want to sell your products via the Remote Fulfillment programme.
Understand the Remote Fulfilment fees and how they differ from standard FBA.
Frequently Asked Questions
How to estimate revenue and costs for cross-border selling?
Use the FBA Revenue Calculator to input your product details and shipping costs. It will provide a cost comparison between standard FBA, Remote Fulfilment between the UK and EU, and Pan-EU FBA, accounting for differences in fees and cross-border shipping.
What compliance requirements do I need to be aware of?
Before adding products, ensure they comply with product safety and compliance policies, environmental regulations, and Amazon's policies. This includes providing the necessary compliance documentation.
While Dual Inbounding, how do I manage cross-border brokerage and transportation?
Amazon Customs Clearance and Shipping Services provides an all-in-one solution for the brokerage, indirect representation, and transportation services required to send cross-border shipments. This allows you to easily expand your reach to millions of new customers across the border.
How can I ship products from China?
With Amazon Global Logistics, you can ship ocean cargo from China directly to the Amazon fulfilment network in the US, UK, and EU.
What countries can I sell to using Remote Fulfilment?
You will be able to sell products on the arcs between the UK and Germany, France, Italy, Spain, Sweden and the Netherlands.
How do returns work in Remote Fulfilment?
Remote Fulfilment customer returns are handled the same way as local FBA returns. If a customer returns an imported item, we’ll send it back to your source fulfilment center in the UK/EU, subject to customer returns policy and fees.
How does the Build International Listings tool help with cross-border selling?
The Build International Listings tool allows you to synchronise offer prices and create/translate offers from a single source store to one or more target stores. This makes it easy to replicate your listings to additional Amazon stores and manage your offers in one marketplace.
How does European Expansion Accelerator support Remote Fulfillment programme?
European Expansion Accelerator (EEA) is an automated end-to-end expansion solution that enrolls your products into fulfillment programmes, translates and creates your listings, sets pricing and shipping settings in the stores you select.
For the expansion between the EU and UK stores and vice versa, EEA will automatically enroll your account into Remote Fulfillment programme between the EU & UK, enable export settings, identify your eligible products for the programme and create detail pages for these items to make them purchasable.
For the expansion between the EU and UK stores and vice versa, EEA will automatically enroll your account into Remote Fulfillment programme between the EU & UK, enable export settings, identify your eligible products for the programme and create detail pages for these items to make them purchasable.
Start selling today
Reach tens of millions of shoppers across Europe, whether you're selling one item or millions.
£25 (excl. VAT) per month + selling fees
On this site, we use cookies and similar tools (collectively, "cookies") to provide and improve services to you and to show ads. To learn more about how Amazon uses cookies, please read the Amazon Cookies Notice.
