Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). Mediabrands manages approximately $40 billion in marketing investment globally on behalf of its clients and provides strategic services and solutions across its award-winning, full-service agency networks UM and Initiative and through its innovative marketing specialist companies Reprise, Magna, Orion, Rapport, Healix, Mediabrands Content Studio and the IPG Media Lab. Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors. The company employs more than 13,000 marketing experts in more than 130 countries representing the full diversity of humanity. For more information, please visit our website: apac.ipgmediabrands.com and be sure to follow us on Twitter and Instagram @MediabrandsAPAC.
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IPG Mediabrands APAC reposted this
Out-of-home (OOH) media is experiencing a resurgence in #APAC due to increasing urbanization, digitization, and technological innovation. Ben Tuff, Chief Product Officer at UM APAC shares his outlook on the future of #OOH media with Branding in Asia. Read the full article here: https://bit.ly/3zLGDW0. #pulseofUMAPAC UM Worldwide IPG Mediabrands IPG Mediabrands APAC Interpublic Group (IPG)
IPG Mediabrands APAC reposted this
Less than 24 hours to #UMImpactDay! Our teams from across #APAC are gearing up to champion local initiatives centered on the #UMBetterWorld pillar of #Equity – addressing the unique needs of individuals, groups, and organizations. "Impact Day is very close to my heart as it is a day that UMers from across the world take the time to pause and unite for a positive cause: Giving back to our local communities." - Kasper Aakerlund, UM APAC Regional President. Watch this space for highlights from the day! #pulseofUMAPAC UM Worldwide IPG Mediabrands IPG Mediabrands APAC Interpublic Group (IPG)
IPG Mediabrands APAC reposted this
“Women haven’t suddenly become talented in sports – they’ve been performing at an elite level for years, and there’s always been an appetite to consume the game. It’s the marketing spend and broadcast support that’s been lagging behind.” - Karrin Kuyumcian, Associate Strategy Director at Initiative #Australia speaks to Mediaweek Australia about the importance of sustained investment and exposure in women’s leagues for growth to continue. Read more here - https://lnkd.in/gNpMYKCQ IPG Mediabrands APAC
Congratulations to team Initiative Philippines on earning 3x shortlists from the 2024 Marketing Excellence Awards! IPG Mediabrands Interpublic Group (IPG) Melody Laogan
Proud to share that Initiative #Philippines' work for clients Maya and MERALCO has been shortlisted in the 2024 Marketing Excellence Awards Philippines by MARKETING-INTERACTIVE in the following categories: - Excellence in B2B Marketing: Maya Business First Party Data - Excellence in Data-Driven Marketing: Meralco Velocity-Mapping - Excellence in Digital Marketing: Maya Project HOPE Congratulations to the team behind these remarkable campaigns - our fingers are crossed for you during the awards night on 15th August! IPG Mediabrands APAC Melody Laogan Glariza Ledonio Jaja B. Julia Sta. Maria Chi Diaz Albany Woo Aizobelle Huelgas-Fernan Luis Recto, MA Cielo Navarro Sabrina Patnongon
IPG Mediabrands APAC reposted this
Head of Initiative Impact | 2023 Campaign Asia-Pacific Women Leading Change ESG Champion Winner | 2022 B&T 30 Under 30 Media Planner Buyer and Grand Prix Winner | UnLtd. Ambassador for Good Alumni
Thrilled to be shortlisted in the upcoming B&T Women In Media Awards alongside some of the incredible women who inspire me every day. The Social Change Maker category is one especially close to my heart as it celebrates work that dedicates itself to community and creating change for women across Australia and beyond - driving true impact for those in need!
At Initiative #Australia we are incredibly proud to have exceptional women talent and leaders in our team who are crushing it in their roles while championing the cause of equality. Congratulations to Danielle (Elle) Galipienzo, Kate O'Loughlin, Summer Treseder, Maddison Keogh, and Paige Wheaton on being shortlisted in B&T's 2024 Women in Media Awards! Full shortlist here: https://lnkd.in/gDYZqZBk IPG Mediabrands APAC
IPG Mediabrands APAC reposted this
At Initiative #Australia we are incredibly proud to have exceptional women talent and leaders in our team who are crushing it in their roles while championing the cause of equality. Congratulations to Danielle (Elle) Galipienzo, Kate O'Loughlin, Summer Treseder, Maddison Keogh, and Paige Wheaton on being shortlisted in B&T's 2024 Women in Media Awards! Full shortlist here: https://lnkd.in/gDYZqZBk IPG Mediabrands APAC
🍏💚 "#bratgirlsummer has transcended customers and affirmed its place as one of the most epic launches of the year – even if gritty club music isn’t your vibe, the #brat narrative is one worth following." - Kate O'Loughlin, Initiative #Australia Strategist on how #CharliXCX album release was the perfect example of the power of a distinctive media device in delivering disproportionate word of mouth for any brand.” #bratsummer IPG Mediabrands Interpublic Group (IPG)
"The music itself is incredible and deserving of every accolade, but there is more to the success of #brat than XCX’s thumping base and emotionally charged lyrics. The design of the album cover has brought in an audience (mainstream music fans) who otherwise may have overlooked XCX, making the cover art her own personal distinctive media device." Initiative Australia strategist Kate O'Loughlin breaks down pop star #CharliXCX's latest album release campaign and why it's the perfect example of the power of a distinctive media device - more on Mediaweek Australia: https://lnkd.in/gETpJyvJ IPG Mediabrands APAC
“It is an incredible honour to be leading this dynamic team in such an exciting period for our industry. Keeping pace with the ever-evolving and challenging media landscape is what our clients demand and we remain even more committed than ever to delivering innovation and business results for our clients through the effective use of media. I am very excited about leading my team and our clients to success.” - Initiative Head of Melbourne, Megan Davey. Read more below on Mumbrella.
Congratulations, Megan Davey! "What I admire most in Megan is her ability to lead her team to success; she teaches, mentors and encourages her team to be the best they can be every day, and the culture within Initiative #Melbourne reflects this attitude. I am excited about what the future holds as Melbourne continues to expand its market footprint." - Mark Coad, CEO IPG Mediabrands Australia. https://lnkd.in/ghnmH_Cv IPG Mediabrands APAC
IPG Mediabrands APAC reposted this
At Initiative, we seek to understand the current and emerging attitudes and behaviours of the Australian public to help drive a new wave of innovative media solutions that set our clients apart from the competition. Yesterday Initiative leaders shared their view on the ‘new economy’ and what it means for media and our clients. Many thanks to our wonderful clients for coming together for a provocative session. IPG Mediabrands APAC Jo McAlister Ali Coysh Daniela Rocchi Maddison Keogh Hope Williams Kellyn Coetzee Mike Deane Georgia Perrin Charlotte Wills Melinda D. Thomas Dodd
IPG Mediabrands APAC reposted this
Thankful and blessed to have been in Initiative AU’s office for the past wek! Thrilled to have collaborated with a high-performing and award winning team! 😊