Digital Marketing Asia Philippines kicks off tomorrow and we're thrilled to unveil this year's incredible sponsors: Gold sponsors: GCash, Microsoft Advertising, InMobi Silver sponsor: Genesys Exhibitors: CARMA, Digimind - an Onclusive company, Nexxen This action packed conference provides insights and strategies to thrive in the rapidly evolving technological environment. Here's what awaits you: - Over 20 industry leaders share the practical challenges faced by modern-day marketers, providing valuable insights and strategies. - Stay ahead of the curve and drive digital transformation. - Forge connections with leading experts in digital marketing, and connect with peers, share knowledge, and learn about the latest industry trends. Find out more: https://lnkd.in/gpZxJrFc Contact Adrian Ray and Chellsy Neil Baltazar for more information. #DigitalMarketingAsia
MARKETING-INTERACTIVE
Book and Periodical Publishing
Singapore, Singapore 34,200 followers
Marketing is both an art and science. We inform and support the development of Asia's best marketers and agencies.
About us
Established in June 2002, MARKETING-INTERACTIVE is Asia’s leading source of advertising, marketing and media intelligence reaching out to CMOs across Singapore, Hong Kong, Malaysia, the Philippines, Indonesia and Thailand. Credible, fiercely independent, and always first with industry-breaking news, our magazines and daily e-news reach out to more advertising and marketing professionals across Asia than any other publication. With a massive audited circulation of 24,673 copies (ABC audited) and 103,626 readers, MARKETING-INTERACTIVE has one of the highest readerships across the region. Its daily newsletters are subscribed to by over 200,000 professionals across Asia. For more than a decade, we have produced many flagship events across Asia, bringing together thousands of thought leaders, marketing and communications practitioners, agencies, mar-tech enablers and business leaders. Our high profile and prestigious awards are celebrated by both brands and agencies across Asia.
- Website
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http://www.marketing-interactive.com
External link for MARKETING-INTERACTIVE
- Industry
- Book and Periodical Publishing
- Company size
- 51-200 employees
- Headquarters
- Singapore, Singapore
- Type
- Privately Held
- Founded
- 2002
- Specialties
- Publishing, Events, Content marketing, Database Lease Rental, Marketing Master Classes, Conferences, Award Shows , Marketing Interactive Sessions, Marketing, and Journalism
Locations
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Primary
100C Pasir Panjang Road
#05-01 See Hoy Chan Hub
Singapore, Singapore 118519, SG
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15/F, Golden Star Building
20-24 Lockhart Road
Wan Chai, Hong Kong na, HK
Employees at MARKETING-INTERACTIVE
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Josh Sklar
Global Executive turned Career Transition Coach | Entrepreneurship
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Walter Lim
Digital Marketing Agency Boss | Chief Content Strategist | ACTA-certified Trainer | 120+ companies 380+ workshops 6,700+ trainees
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Stephen Howard
Group Director of Marketing Ovolo Hotels | Marketing Communications Professional
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Kylie Chown
Kylie Chown is an Influencer Certified LinkedIn Strategist | Advisor & Consultant for LinkedIn for Business | Trainer & Speaker for Conferences, Events & Corporate Business | My…
Updates
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On 23 August 2024, a #sinkhole formed in Jalan Masjid India in Kuala Lumpur, leading to the disappearance of one victim for more than a week. A second sinkhole soon appeared in the street on 28 August. However, there were no casualties the second time around. The sinkhole incident gained massive attention in the media, including #SocialMedia where it received 80% negative and 20% positive sentiments, according to media intelligence firm dataxet:nama. Of the online conversation in Malaysia, 23% of #netizens expressed distrust and resignation, showing a lack of faith in the government's ability to handle the situation. How can KL rebuild its reputation post the sinkhole emergence? Let's hear from Prof. Mohd Said Bani C.M. Din and Ashvin Anamalai. #reputation
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#NetflixIndia has reportedly committed to reviewing its content to ensure that its projects in the future align with national #sentiments, according to Indian media reports. This comes after a new #Netflix series, IC-814 - The Kandahar Hijack, drew criticism online for its portrayal of the #hijackers. The #series is based on the real-life hijacking of an #IndianAirlines IC 814 flight which had 176 passengers that was travelling from Kathmandu, Nepal, to New Delhi, India, on 24 December 1999. #controversy
Why Netflix is in hot water with the Indian government
marketing-interactive.com
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Sometimes, it is not the story but the absence of one that shows the value of a comms professional, said Malgosia G., CEO of Match Group in Asia at MARKETING-INTERACTIVE’s recent PR Asia conference held on 29 August in Singapore. Green, who comes from a background of #engineering and #entrepreneurship, says that she leans on her communications team to really educate her on the art of communications. Prior to her current stint, Green was the CEO of Plenty of Fish from 2018 to 2022, and before joining the company, she served as the chief product officer at educational technology company Top Hat, where she headed up product and engineering. #PRAsia
Match Group CEO: Sometimes, it’s the absence of a story that makes PR vital
marketing-interactive.com
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Traditional social structures are crumbling, and the #media is more fragmented than ever before. The quest for belonging has never been more intense. For #GenZs, fandoms have become a cornerstone of their #identity, offering not just a shared passion, but a profound sense of community, #creativity, and self-expression. In a world where connection is currency, #brands are struggling to keep up. Enter the age of the cult - where devotion is earned, not bought, and communities are forged through shared beliefs and experiences. Gen Z isn't just buying products, they're seeking belonging, identity, and a sense of purpose. It's time for brands to stop acting like brands and start acting like cults. This article was written by Huiwen Tow, head of strategy and Marie Lee, senior strategist, VIRTUE Worldwide APAC. #brands
Why brands need to be acting more like a cult and less like a brand
marketing-interactive.com
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#CathayPacific has apologised for cancelling 24 return flights and promised to inspect its #A350 fleet due to an engine component failure, which was identified after Zurich-bound CX383 returned to Hong Kong following take-off early on Monday morning. In a #statement seen by MARKETING-INTERACTIVE, Cathay Pacific said it informed both the #aircraft and engine manufacturers, as well as its regulators. It also initiated a fleet-wide #inspection of its 48 A350 aircraft as a precautionary measure. This has drawn mixed reactions from netizens as media intelligence firm CARMA observed over 2,000 mentions concerning the incident. Among these mentions, 54.1% conveyed a negative sentiment, while merely 4% expressed a positive sentiment. "Prior to Cathay Pacific’s announcement regarding the inspection, the airline had a 17.6% positive sentiment and a 9.8% negative sentiment. However, there was a slight drop in positive sentiment and a slight increase in negative sentiment after the announcement, resulting in 16.4% positive and 13.1% negative sentiment," CARMA’s HK GM Charles Cheung. #airlines #apology
Cathay Pacific to inspect entire A350 fleet after finding engine failure
marketing-interactive.com
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TBWA\Group Singapore has made a slew of new promotions beginning with Fung Wee C. (pictured left) moving up as its new general manager. Chew was previously the agency's new business director. Working closely with the agency leadership team led by Mandy Wong, president of TBWA\Singapore, Chew has played a pivotal role in the agency’s recent achievements. The agency has also named Yong Ping Loo (pictured centre) as its new executive creative director. Yong has been with the agency for just under four years and was promoted to the position from his role as deputy executive creative director. “Yong is ambitious, talented and full of charisma. He is a natural leader who drives and inspires his team to great work. To his clients, he is a reliable partner with a save pair of hands. Ping joins Ashdeen Naidu, also ECD. They complement each other and together they will lead our agency to the next level of bold, brave and disruptive work,” said Peter Khoury, CCO for TBWA\Asia. Finally, TBWA\Singapore has promoted Eleni Sardi (pictured right) to the role of head of #BrandManagement. With a proven track record in managing high-profile accounts such as Singapore Airlines and National Museum of Singapore, Sardi is responsible for further elevating client management and business growth for our clients, it said. #promotions
TBWA\Singapore bolsters team with slew of promotions
marketing-interactive.com
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FrieslandCampina has appointed Sanjay Nair (pictured) as its new head of public affairs and communications of Asia. In his new role, Nair will be in charge of driving strategic advocacy and policy to safeguard the brand's #reputation across Asia. Nair will also lead regional communication strategies in nutrition and sustainability and align it with global goals. #appointment
FrieslandCampina appoints new head of public affairs and communications
marketing-interactive.com
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The Federal Trade Commission (FTC) has announced a final ruling to combat fake online reviews and testimonials. The final rule prohibits fake or false #ConsumerReviews, consumer testimonials and celebrity testimonials. This includes #AI-generated fake reviews or reviews from someone who did not have actual experience with the business or its products or services. #FakeReviews
FTC bans fake reviews and testimonials in final ruling
marketing-interactive.com
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Despite a large, digitally savvy #shopping population and a booming #eCommerce market, retail media in Asia remains in its infancy. But this nascency should not be seen as a drawback, but rather, a golden opportunity for #retailers and #brands to carve out leadership roles while taking full first mover advantage. The enthusiasm for retail media from marketers in Asia is clearly strong. A survey by IAB Southeast Asia and India last year of just under 2,000 advertising decision makers across SEA, found 99% were planning to increase their retail media spend this year. And, just under half (44%) said they would advertise on a brand suitable retail media network that does not carry their products. This article was written by Troy Townsend, CEO of retail media platform, Zitcha. #RetailMedia
Why Asia’s retailers need to act now if they want to lead the retail media revolution
marketing-interactive.com