Omnicom is launching a new global organisation that brings together some of its creative networks under one leadership. The new Omnicom Advertising Group (OAG) will include major agencies BBDO Worldwide, DDB, TBWA\Worldwide as well as leading agencies within the advertising collective including Goodby Silverstein & Partners, GSD&M, Merkley + Partners and Zimmerman Advertising. OAG will be led by Troy Ruhanen as global CEO, #DeepthiPrakesh as chief operating officer and Denis Streiff as global CFO. #OmnicomAdvertisingGroup
MARKETING-INTERACTIVE
Book and Periodical Publishing
Singapore, Singapore 34,030 followers
Marketing is both an art and science. We inform and support the development of Asia's best marketers and agencies.
About us
Established in June 2002, MARKETING-INTERACTIVE is Asia’s leading source of advertising, marketing and media intelligence reaching out to CMOs across Singapore, Hong Kong, Malaysia, the Philippines, Indonesia and Thailand. Credible, fiercely independent, and always first with industry-breaking news, our magazines and daily e-news reach out to more advertising and marketing professionals across Asia than any other publication. With a massive audited circulation of 24,673 copies (ABC audited) and 103,626 readers, MARKETING-INTERACTIVE has one of the highest readerships across the region. Its daily newsletters are subscribed to by over 200,000 professionals across Asia. For more than a decade, we have produced many flagship events across Asia, bringing together thousands of thought leaders, marketing and communications practitioners, agencies, mar-tech enablers and business leaders. Our high profile and prestigious awards are celebrated by both brands and agencies across Asia.
- Website
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http://www.marketing-interactive.com
External link for MARKETING-INTERACTIVE
- Industry
- Book and Periodical Publishing
- Company size
- 51-200 employees
- Headquarters
- Singapore, Singapore
- Type
- Privately Held
- Founded
- 2002
- Specialties
- Publishing, Events, Content marketing, Database Lease Rental, Marketing Master Classes, Conferences, Award Shows , Marketing Interactive Sessions, Marketing, and Journalism
Locations
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Primary
100C Pasir Panjang Road
#05-01 See Hoy Chan Hub
Singapore, Singapore 118519, SG
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15/F, Golden Star Building
20-24 Lockhart Road
Wan Chai, Hong Kong na, HK
Employees at MARKETING-INTERACTIVE
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Josh Sklar
Global Executive turned Career Transition Coach | Entrepreneurship
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Walter Lim
Digital Marketing Agency Boss | Chief Content Strategist | ACTA-certified Trainer | 120+ companies 380+ workshops 6,700+ trainees
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Stephen Howard
Group Director of Marketing Ovolo Hotels | Marketing Communications Professional
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Kylie Chown
Kylie Chown is an Influencer Certified LinkedIn Strategist | Advisor & Consultant for LinkedIn for Business | Trainer & Speaker for Conferences, Events & Corporate Business | My…
Updates
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As the creative industry evolves, #GenZ #talent is emerging and making its mark. These young professionals are being given greater opportunities to contribute their unique skills and mindsets during client presentations. However, a 2022 Havas report named "Client agency Barometer" revealed a lack of #trust evident between clients and agencies. Only 56% procurement decision makers are satisfied they have an honest and transparent relationship with their agencies, against 80% who see this as important - a gap of 24%. In this episode, David Tam (pictured), associate creative director, Havas Hong Kong, shares his experiences with these types of problematic briefs and discusses effective strategies for navigating such situations. He also provides insights into the #pitching process from the perspective of a junior-level employee, emphasising the importance of open #communication and mutual respect in the agency-client relationship. #GenZSpeaks
Gen Z speaks: Havas Hong Kong’s David Tam
marketing-interactive.com
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Sun Life is sponsoring the ART021 HONG KONG Contemporary Art Fair, following its launch in mainland China with over 20 international-grade art fairs hosted over the past decade. Founded in 2013 in mainland China, the annual #ArtFair has gained popularity among #celebrities and #ArtCollectors over the years, providing a professional platform for art-lovers to exchange ideas and share the latest trends in contemporary art. Irene Ho, chief marketing officer of #SunLifeHongKong, said, "Sun Life is committed to enriching the city's cultural fabric by championing large-scale art and cultural events. With our strong heritage in Hong Kong, our deep understanding and affection for this city are unparalleled. We firmly believe that art can forge a brighter tomorrow, and we aim to tell our story through art, showcasing #SunLife's commitment to and aspirations for Hong Kong.” #sponsorship
Sun Life redefines art fair experience with ART021 HK title sponsorship
marketing-interactive.com
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#Telegram founder #PavelDurov has been arrested in connection with an investigation into criminal activity on the app. Durov was arrested at Le Bourget airport near Paris on Saturday (24 August) following a judicial investigation that was opened on 8 July 2024. #investigation
Why Telegram's CEO Pavel Durov was arrested in France
marketing-interactive.com
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Taiwanese restaurant brand #DinTaiFung (#鼎泰豐) said it will #exit the northern China market by the end of October, with the closure of 14 stores in cities such as Beijing, Tianjin, Xi'an, and Xiamen. According to Beijing Hengtaifeng Catering’s (#北京恒泰豐餐飲) statement on its #WeChat account, the company has decided to gradually close down its 14 retail outlets due to the expiration of the 20-year term for the #BusinessLicense, as well as the inability of the board of directors to reach an agreement on whether to continue the company's operations. #departure
Din Tai Fung to exit northern China market after 20 years
marketing-interactive.com
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The Hong Kong Tourism Board (#HKTB) intends to commission a visionary show curator to reimagine and revitalise the renowned “A Symphony of Lights” (the Show) multimedia light and sound extravaganza. Since its debut in 2004, the show has enthralled millions of #visitors with its dazzling display of lights, laser, music, and multimedia effects, all set against the stunning backdrop of Hong Kong's world-famous #VictoriaHarbour skyline. Now, Hong Kong will elevate the show, transforming it into a must-see, world-class #attraction that solidifies Hong Kong's reputation as a premier global #travel destination. #tourism #ASymphonyofLights
Revamping Hong Kong's iconic 'A Symphony of Lights'
marketing-interactive.com
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#EXCLUSIVE: dentsu Hong Kong has appointed Jan Lee (pictured) as its managing partner and director of #dentsuEntertainment, reporting to Simone Tam, CEO, dentsu GBA and Hong Kong. In this newly created role, Lee will spearhead the enhancement and growth of dentsu Hong Kong’s diverse entertainment capabilities, encompassing a range of offerings. Prior to #dentsu, she held the general manager role at #TBWAHongKong. #appointment
Dentsu HK onboards Jan Lee as managing partner and director of dentsu Entertainment
marketing-interactive.com
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#GrabMalaysia is reportedly distancing itself from a now-deleted open letter urging Malaysia Prime Minister #AnwarIbrahim to pause a plan that will require #SocialMedia services to apply for a license. In a statement on Monday, Grab Malaysia reportedly said that the proposed regulations do not impact its operations and that it had no part in the open letter, reported #TheStar. #SocialMediaLicensing
Grab distances itself from open letter to PM on social media licensing
marketing-interactive.com
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Communications service provider Maxis has released a new brand film in celebration of #MerdekaDay. The #film aims to capture the essence of Merdeka and is inspired by a true story of a teenager named #AimanAriffin, who stayed back after the Merdeka celebration to clean up the trash from the event, demonstrating his love for the country through a simple yet powerful act. “We had the honour of speaking to Aiman personally and were moved by his passion for the nation. We came out of the meeting deeply inspired and wanted to share the spirit of Merdeka with all Malaysians,” said the creative team at Leo Burnett. “As a reliable connectivity provider, #Maxis believes in the importance of following through on our commitment by doing the little things right, consistently. That’s why this story resonated deeply with us. We hope this film inspires more Malaysians to also do the everyday, little things right consistently as we progress together as a nation” explained Tse San Wong, head of brand and marketing at Maxis. #BrandFilm #campaign
Maxis portrays true story of selfless teen in new Merdeka campaign
marketing-interactive.com
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Air Selangor is tapping into nostalgia with a #GenZ twist in its new national day brand film. The five-minute long film is the brand's fresh take on portraying unity within Malaysia's multicultural society set in a high school. Titled "Pilihan raya terhangat" ('The hottest elections') the #film pays homage to Malaysians' love for food, the innocence of teenagerhood, retro vibes and a blend of 90s game shows and reality TV programmes. "As a brand, #AirSelangor has always been intrinsic to every celebration for Malaysians. Pilihan raya terhangat is our sincere attempt to make this year’s national day celebrations even more memorable. We hope that this video, a tribute to retro nostalgia with a Gen-Z twist, fuelled by authentic #storytelling and packaged in a warm message of unity, will pave the way for more groundbreaking national day content in the future," said Elina Baseri, head of corporate communication, Air Selangor. “Pilihan raya terhangat is our heartfelt gift to all Malaysians, brought to you by Edelman Malaysia. Its one-of-a-kind storyline and direction by the exceptionally talented filmmaker #AdamZainal transport us back to our adrenaline-fueled high school days as we embrace the upcoming national day,” said Mazuin Zin, CEO of #EdelmanMalaysia. #NationalDayCampaign
Air Selangor dials up 90s game show nostalgia in national day campaign
marketing-interactive.com