We have launched a new global MICE marketing campaign, inviting event organisers and planners to see Singapore’s value proposition in a new light - as a leading MICE destination that can influence purposeful outcomes. A trusted gateway to Asia with a vibrant business environment, Singapore's commitment to innovation and a sustainable future empowers event organisers and delegates to drive meaningful change. Our global MICE campaign is set to roll out across key markets and regions including China, Europe, Indonesia, and the United States. It includes in-market trade engagements and MICE travel shows, presenting how we deliver on every aspect of the MICE experience here in Singapore. Partner us to co-create MICE events that make a difference: https://lnkd.in/dexx8A8x #PassionMadePossible #MadeInSingapore
About us
The Singapore Tourism Board (STB) is the leading economic development agency for Singapore's tourism sector. It aims to differentiate Singapore as a destination, delivering on its promise to provide a concentration of multi-faceted and user-centric travel experiences, as well as positioning Singapore as a future-facing and inspiring destination. Vision: A vibrant and inspiring Destination Singapore that we are proud of. Mission: To shape a dynamic tourism landscape for Singapore in partnership with industry and community. Values: Integrity - #Do the Right Thing! We are reliable, fair and honest in our dealings with our stakeholders, partners and colleagues. We uphold the Board's reputation. Team - #Succeed Together Succeed, Bond and Learn as a team. Courage - #DareDreamDo Dare to speak, dream and do. Care - #EveryoneMatters Be caring, nurturing and have respect for one another. Passion - #LoveIt Believe in our purpose and be driven to excel.
- Website
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http://www.stb.gov.sg
External link for Singapore Tourism Board
- Industry
- Travel Arrangements
- Company size
- 201-500 employees
- Headquarters
- Singapore
- Type
- Government Agency
Locations
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Primary
1 Orchard Spring Lane
Singapore, 247729, SG
Employees at Singapore Tourism Board
Updates
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From yoga under the stars, to forest bathing and mastering the art of ikebana, Wellness Festival Singapore 2024 (WFS2024) has been truly unforgettable! ✨👏 With Glow Festival by Prudential as our anchor event this year, #WFS2024 turned Singapore into an urban wellness haven from June to July – where visitors and locals took part in over 120 programmes across the island. Organised by STB and supported by Enterprise Singapore, Health Promotion Board, National Arts Council, Sentosa Development Corporation, and Sport Singapore, alongside 37 returning industry partners and 38 new collaborators, this year’s festival exemplifies the impact of collaboration in shaping Singapore’s wellness landscape. Thank you to all of our partners for your continued commitment. We’re proud to have cultivated WFS as a key platform for unique and accessible wellness offerings — so everyone can find a world of wellness within their reach. #PassionMadePossible
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Singapore’s charms are taking flight this year✈️ We are proud to unveil the stunning ‘Love, Singapore’ aircraft livery with AirAsia, Gardens by the Bay, and Mandai Wildlife Group. This unique design is more than just eye-catching – it is a flying invitation for our regional travellers to explore the vibrant sights, sounds, and flavours that Singapore has to offer. Take a closer look and you will be able to spot well-loved attractions such as Gardens by the Bay, Singapore Zoo, Bird Paradise and our very own Merli! Aligning perfectly with AirAsia’s 20th year of operations in Singapore, this collaboration builds on our existing partnership and leverages their vast network to strengthen regional ties and bring Singapore’s offerings to life. In celebration of this new livery launch, travellers across the region can also look forward to attractive deals by travelling with AirAsia to Singapore. Keep an eye out for this airborne masterpiece the next time you travel! #PassionMadePossible #AirAsia #RediscoverSingapore
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What makes the Tours and MICE industries so fire? We challenged tourism professionals Mark and Angelina to a game of ‘2 Truths 1 Lie’ to uncover what ignites their passions in their respective careers. Learn more about a career in tourism at e2i.com.sg/tourismcareers #BringYourPassionToLife #PassionMadePossible
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Can you describe your career using just your drawing skills? We put Eileen and Jason from the MICE and Hotels industries to the test! Watch them channel their inner Picassos to talk about new and exciting growth opportunities in their tourism careers. Learn more about a career in tourism at e2i.com.sg/tourismcareers #BringYourPassionToLife #PassionMadePossible
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📢 STB, in collaboration with MICE industry stakeholders, is seeking a solution that will capture interaction data for event organisers, exhibitors, and venue operators, transforming the way business events measure success. 📊✨ Up for the challenge? Join us for an online briefing session on Friday, 16 August, 4 - 5pm to learn more. Register here to secure your spot: http://go.gov.sg/miceoip #PassionMadePossible
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We painted Tourism Court red *and* white in celebration of Singapore’s 59th birthday 🎉 Being the foodies we are, we came together and celebrated our love for Singapore over beloved local delicacies like tutu kueh, satay, soya bean and grass jelly drinks, and iconic Singapore-style ice cream sandwiches. It was a day filled with delicious bites, vibrant smiles, and a whole lot of Singaporean pride. Here’s to the vibrant culture and delicious food that make Singapore so unique. From all of us at STB, Happy Birthday Singapore! 🇸🇬🥳✨ #PassionMadePossible #WeMadeItPossible
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Discover how Low-Code/No-Code (LCNC) platforms can empower your team to build customer-centric solutions fast 💡 In our next Tcube’s event, join Mandai Wildlife Group, LanciaConsult, and Jitterbit to learn how LCNC platforms can streamline your operations without high costs or extensive IT resources, taking your customer experience from good to great. Unlock Faster, Better Customer Experiences & Drive Business Growth: Building Apps with Low-Code/No-Code 20 August, 4 – 5pm Venue: Tourism Court, L3 Sign up now: https://lnkd.in/gY8Pkrt7 #Tcube #LearnTestBuild
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Reporting live from the Paris 2024 Olympics! 🏅🌎 We are incredibly proud of our very own Lilian Chee who is representing Singapore as a technical official in hockey at the Olympics 🏑✨ Lilian, who is also the Director of Industry Marketing at STB, brings the same level of enthusiasm and commitment to her role, developing marketing strategies for the various core tourism industries to strengthen the positioning of Singapore as an attractive must-see destination. Her participation in the Olympics not only highlights her multifaceted talent, but also underscores the spirit of excellence and dedication that she brings to everything she does. STB is fully behind her in the pursuit of her passion! ❤ Kudos to Lilian, and all of our Team Singapore athletes! 🇸🇬 Read more about Lilian’s inspiring journey here: https://lnkd.in/g8EgaH5x #PassionMadePossible #WeMakeItPossible #Olympics2024
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Celebrating 60 Years of Tourism Excellence! 🌟 With the unwavering support from our community and industry partners, STB has been at the forefront of transforming Singapore into a vibrant and inspiring destination. Themed "60 Years of Tourism - Honouring Our Heritage, Celebrating Our Present, Shaping Our Future", join us in celebrating our innovative and dynamic tourism landscape shaped over the decades, making Singapore a better place to live, work, and play. We look forward to the next Jubilee milestone as the tourism industry continues to thrive beyond #STB60! 💪 #PassionMadePossible