VaynerMedia APAC

"For us, as we scale globally, even within the US where we started our company, we think about the consumer in a hundred different ways, not in one or two ways. This framework of marketing has worked well for us in other markets because we don't think monolithic. We think in a world of thousands of pebbles, not one boulder... An incredible market like India, when people talk about its complexities, dialects and all this, for us, is normal. because we think in consumer cohorts." – Gary Vaynerchuk, Chairman of VaynerX, CEO of VaynerMedia Thank you for the amazing front-page feature in your paper AND online story, Glynda Alves and ET BrandEquity! 🎉 ✨ Tim Lindley Salman Moin Shrey Khetarpal Melanie Cook Marc Langenfeld Jon Kee Jonathan Gerard woei hern chan Michelle Tsui Dawn Wong Louise Chan Violy Guevarra Dina Castelino Kota Murakami Monchaya K. Amy Bradshaw

ATTENTION IS FLEETING 💫💫💫 But here's the catch – UNDERPRICED ATTENTION is even more so! 🔥 As VP of Strategy at VaynerMedia Consulting Hayley Grant succinctly put it: The #platforms and spaces where you can find underpriced attention are often overlooked because nobody (or very few brands) has ventured there yet. This means there might not always be "data" to justify or prove RESULTS AT scale💡 Brands need to spot the POTENTIAL FOR scale and make bold choices in #social media to capture this underpriced attention. #Marketers at all levels need to be part of the bold minority that seizes these opportunities before cost catches up ⬆️ #SocialMedia #Marketing #Advertising #Brands #Attention #Underpriced

🎥 ULTRA-SHORT, GIF-LIKE CLIPS ARE MAKING A HUGE COMEBACK ✨ These quick loops catch eyes, rack up repeated #views, and tell algorithms that your content is 🔥, boosting your #reach –– especially on platforms like LinkedIn, Facebook, Instagram, and YouTube Shorts. Reels on Facebook and Instagram are especially powerful, as they’re shown on both FYPs and feeds, offering maximum #exposure. On the flip side, since TikTok's FYP #algorithm update in May, ultra-short, GIF-like clips are getting limited love there! #SocialMedia #Content #Creation #Hacks #Tips #Platforms #LinkedIn #Facebook #Instagram #YouTube

Hello folks, can you believe we’re already halfway through 2024? Here are the most interesting updates from the social platform world in the first half of the year that you need to know if you're a marketer: Social continues to grow as a core marketing engine, not an afterthought in the marketing department. From free organic distribution to bottom-up community influence, your social platforms are now major entertainment and discovery hubs, capturing the majority of consumer attention. 🔍 TikTok is rapidly becoming a discovery platform, enhancing its search capabilities. With the hidden “Creator Search Insights” tool and detailed search queries and traffic sources in content analytics, social search is emerging as a core pillar of the TikTok product. This is a train not to be missed! 👥 Instagram's CEO, Adam Mosseri, continues to emphasize that follower count is less important. Shares and engagement metrics are better indications of your content performance! 🖊️ Instagram is finally migrating fully into the Interest Graph. The updated algorithm now exposes your posts (feed or Reels) to an initial audience before expanding to those most likely to enjoy your content. Creative is going to be your best weapon on Instagram too now to find the right audience. 📢 Both Facebook & Instagram are enhancing tools for brands to nurture loyalty with Broadcast Channels and selective “Close Friends”-type of distribution. Facebook Broadcast Channels will even allow brands to share content with subscribers before it appears on the feed! 😱 YouTube, the second-largest search engine after Google, is upgrading its search functionality to display results based on specific segments of long-form videos. This could generate a huge wealth of information and long-tail traffic. YouTube is seriously one of the most underrated platforms right now! And that’s just the first half of the year! The social media landscape is rapidly transforming the way we approach marketing. As consumer behaviors evolve, the platforms continue to bring out new tools to place social media at the center of daily life, and your marketing strategy. #social #marketing #socialmedia #digitalmarketing VaynerMedia APAC

🚀 Unlock the Power of Social Search with TikTok's Content Gap Tool! Have you heard of Social Search? TikTok's update to its Creator Search Insight tool, dubbed "Content Gap", is revolutionising #content creation for brands, creators, and everyone in between –– with these insights, you'll be able to uncover #trends based on SEARCH volume, giving you a clear edge in the race to virality. Content Gap reveals what people are searching for but not finding enough of –– a goldmine of high-demand, low-supply content. Read that again. And we are OBSESSED 🌟 In this era of social #search and search fragmentation, ensuring your channel caters to related searches can skyrocket your video #views and drive sustainable #growth for your brand. This is especially crucial for brands with high-consideration products where consumers need time and detailed info (e.g. benefits, how-tos, etc.) before making purchase decisions. 💡 Top Tips to Leverage Content Gap 💡 🎯 Use Your Brand Account – Always access the tool via your brand account to get tailored content #insights 🎯 Dive Deep – Go beyond the surface of the “Content Gap” by reviewing example content and exploring "Related Searches" too 🎯 Local Relevance – Customise global recommendations by adding your country’s name to identify market-specific search results As more platforms increasingly develop their own insights and #analytics tools to help creators craft better content, these resources remain underutilised but highly relevant! Consider incorporating features like TikTok Creator Search Insight, Snapchat Trends, Instagram Inspirations and more to stay ahead of the curve, create impactful content and keep building brand on social. #SocialMedia #SocialSearch #Content #Creation #Brand #TikTok #ContentGap

Shared some thoughts with Ad Age about how to put social at the center of your marketing 👇 VaynerMedia claims to have “no social media team,” according to Nick Miaritis, its chief client officer. Instead, the whole company is “built with social at the center,” he said. The agency, which employs hundreds of creators, begins its strategic process by identifying “cohorts,” a brand’s various audiences, for which its creatives then make dozens of social ads. VaynerMedia uses the feedback to those ads to inform next steps, such as media buying and creative. Miaritis pointed to VaynerMedia’s 2020 Super Bowl campaign around Mr. Peanut, where it killed off Planters’ 104-year-old spokesnut, as an example. “I could show you 150 social ads that informed that decision,” he said. “We’re creating social media advertising for insights every day to inform those things, rather than doing it in a fake setting, like a focus group.” VaynerMedia Maddie H. Harriet Flory Ewan Larkin #advertising #socialmedia #marketing

It was wonderful sharing the stage with Zhao Yang Ng on the topic of Flexible Work Arrangement (FWA) happening very soon in Singapore 🇸🇬, love the pragmatic recommendations and conversations throughout the session, the importance of having a sense of belonging and how we should never forget talent experiences, had a lovely time sharing approaches we have at VaynerMedia APAC and learn together with the audience. 🫶 It was so good catching up with other HR peers Archana Srinivasan and with Ronnie Lim learning together on a diverse variety of topics too. 🙌 Thank you Human Resources Online Sabarish P Priya Sunil Aditi Sharma Kalra for the invitation. ❤️ #MomentsThatMatter #FWASingapore

“The emergence of lo-fi content reflects what VaynerMedia and our CEO, Gary Vaynerchuk, have always championed — #relevance. It's the biggest elephant in the room that most brands and agencies have been ignoring… A lo-fi strategy isn’t just about making casual-looking creatives. It’s about truly understanding your audience's behaviour, the channels that hold their attention, and creating what’s relevant.” — Head of Consulting APAC, Shrey Khetarpal Read the full story below — Thank you, MARKETING-INTERACTIVE and Rezwana Manjur for the story! 🚀

"I'm proud of our humility, patience, strategy, and understanding as we enter the market. I don't know if there's been a market we've entered more thoughtfully than how we're doing this... The reason I'm excited about India is the acceleration of social media consumption, even in its fragmentation, collectively is extraordinary." - Gary Vaynerchuk, Chairman of VaynerX, CEO of VaynerMedia Thank you so much, Storyboard18 and Delshad Irani, for the opportunity to share our story and incredible, INCREDIBLE excitement to be in India!

🎉 Even More Exciting News at VaynerMedia! 🎉 We are over the 🌕 to welcome Jon Tjin Kee as our Head of Client Partnership for Asia Pacific! Jon brings a wealth of experience and is 100% ready to elevate our #client relationships, driving our integrated offerings and Social-at-the-Centre approach across the region. Managing Director Tim Lindley said: “Jon is a rare find –– a seasoned #marketer and business leader with a futuristic vision and remarkable humility. He will be a crucial bridge between us and our client partners... I am particularly excited about his non-traditional background, as it means that he hasn't been shaped by conventional advertising agency norms. This allows him to approach the future unencumbered by outdated preconceptions. I have no doubt that Jon's unique perspective will propel VaynerMedia to new heights across the region." Jon shared: "My two-decade career has always been aligned around #digital. VaynerMedia's authentic, people-centric focus and Gary Vaynerchuk's visionary leadership in driving accountable business #results are truly game-changing. I'm thrilled to join VaynerMedia Asia Pacific and be part of this exciting growth." Jon succeeds Shrey Khetarpal, who has moved to lead our Consulting division. Both will work closely together as we embark on the next stage of our journey – and there's so much more to come since we turned 5! 😉 Welcome to the team, Jon! Can't wait to see the amazing things we'll achieve together 🚀 VaynerMedia VaynerX Kaylen McNamara Tim Lindley Shrey Khetarpal Marc Langenfeld woei hern chan Jonathan Gerard Michelle Tsui Louise Chan Dawn Wong Monchaya K. Kota Murakami Amy Bradshaw Dina Castelino Violy Guevarra #LFG #Leadership #Marketing #Advertising #Social #Media #Creative #Integrated