“We meet many people every day, but only some leave their marks, and one of them is definitely Ben whom I’ve worked with for 3 years during my time at Digimind. Ben expertly filled the customer success role at Digimind moving up the ladder to be a customer success director in just three years.He is one of the more passionate people that I’ve worked with and he never makes it a point to not go above and beyond for all the clients that we work with. This has contributed to year on year success for Digimind particularly because of the service level that Ben provides. I can assure that Ben will be a valuable asset to any company that acquires him.”
About
My career foundations come from working with globally renowned organisations within…
Activity
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At 28, I was living the expat life in Singapore, running a multi-million dollar company, yet I didn’t feel successful. Success and how we define it…
At 28, I was living the expat life in Singapore, running a multi-million dollar company, yet I didn’t feel successful. Success and how we define it…
Liked by Ben Conway
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This isn't a humble brag, it's a straight up pompous brag. I've done the impossible. I'm travelling for work this week and no I'm not flying first…
This isn't a humble brag, it's a straight up pompous brag. I've done the impossible. I'm travelling for work this week and no I'm not flying first…
Liked by Ben Conway
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Excited to share that I'm joining the Product team at Momos 🚀 It's challenging for restaurant brands to consistently deliver exceptional customer…
Excited to share that I'm joining the Product team at Momos 🚀 It's challenging for restaurant brands to consistently deliver exceptional customer…
Liked by Ben Conway
Experience
Education
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Bournemouth University
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Level H (Forth Year) Units:
-Strategic Sport Management
-Sport Marketing
-Sport and The Law
-Consultancy Project
-Dissertation Research Project
Level I (Second Year) Units:
-Consumer Experience & Behaviour
-Event Management in Sport
-Financial Appraisal for Sport
-People and Performance
-Contemporary Issues in Golf Club Management
-Research Methods
Level C (First Year) Units:
- Marketing for Sport
- Financial Reporting for Sport
-…Level H (Forth Year) Units:
-Strategic Sport Management
-Sport Marketing
-Sport and The Law
-Consultancy Project
-Dissertation Research Project
Level I (Second Year) Units:
-Consumer Experience & Behaviour
-Event Management in Sport
-Financial Appraisal for Sport
-People and Performance
-Contemporary Issues in Golf Club Management
-Research Methods
Level C (First Year) Units:
- Marketing for Sport
- Financial Reporting for Sport
- Operations Management
- Sport Context
- Golf Course Management -
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Licenses & Certifications
Publications
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Multiple-Sponsorship: Measuring the Effectiveness of the UEFA Champions League Title Sponsors In Terms of Brand Awareness and Image Transfer.
Bournemouth University
Sponsorship within the sports industry is an ever-increasing billion-dollar market, with countless organisations recognising its promotional supremacy (Meenaghan 2001). Organisations flocking to utilise sport sponsorship’s strong communicational properties has developed the phenomenon of multiple-sponsor environments. Despite it’s acknowledged growth the area remains comparatively undiscovered, especially cases regarding multiple-sponsorship. Through the use of the UEFA Champions League this…
Sponsorship within the sports industry is an ever-increasing billion-dollar market, with countless organisations recognising its promotional supremacy (Meenaghan 2001). Organisations flocking to utilise sport sponsorship’s strong communicational properties has developed the phenomenon of multiple-sponsor environments. Despite it’s acknowledged growth the area remains comparatively undiscovered, especially cases regarding multiple-sponsorship. Through the use of the UEFA Champions League this study aimed to gain understanding of a sponsor’s ability to achieve positive brand image transfer and brand awareness in a multiple sponsored setting. Self-completion questionnaires were selected to gather quantitative information, with questions applying Gwinner and Eaton (1999) similarity testing for brand awareness and Aaker (1997) brand personality framework to investigate image transfer. The study, using a purposive sample secured insight into the perceived image of the UEFA Champions League, which was compared to sponsors through correlative data analysis. Brand awareness and image transfer correlation outcomes allowed the study to review how effective sponsors were in this unspecified, cluttered environment. Results concluded in the case of the UEFA Champions League all sponsors were able to achieve above majority (>50%) recall figures, supporting the claim that sponsors are still able to achieve this primary objective in a multiple-sponsor scenario. A convincing relationship between brand awareness and image transfer was realised, exhibiting the idea that sponsorship success could follow a systematic process. This relationship offered clear detection specific sponsors were accomplishing superior sponsorship effectiveness despite the equal sponsorship structure in place. Further investigation confirmed these sponsors success was consequence of a strong functional relationship between the brand and sponsored entity (Donahay and Rosenberger 2007). This study provides needed
Projects
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Bournemouth University Consultancy Report in Partnership with Eddie Bullock Golf Consultancy
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An insight into factors that influence Golf Club Membership and Participation in the United Kingdom: an undergraduate perspective.
This 31 page report targeted 3 specific sample groups:
Bournemouth University Golfers
Bournemouth University Non-Golfers
Golf Club Members throughout the United Kingdom
This report features several key findings that will look to contribute to golf club managers membership strategy in the years to come. Focusing on 3 distinct areas…An insight into factors that influence Golf Club Membership and Participation in the United Kingdom: an undergraduate perspective.
This 31 page report targeted 3 specific sample groups:
Bournemouth University Golfers
Bournemouth University Non-Golfers
Golf Club Members throughout the United Kingdom
This report features several key findings that will look to contribute to golf club managers membership strategy in the years to come. Focusing on 3 distinct areas including: Golf as a networking tool, membership strategy and rise in female participation producing valuable statistics for the golf industry.Other creators
Languages
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English
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Recommendations received
3 people have recommended Ben
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Unpopular opinion. If you want the big bucks. 🤑 Solve big problems. ✅ There's no big bucks in fixing trivial issues. 🙅♂️ The bigger the…
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