“Working alongside Guan during his time as Creative Chairman at BBDO Singapore will stay with me. From the moment I joined, his deep knowledge and passion for the industry helped me feel welcomed and part of the team right away. His countless contributions—whether on various local and international stages, behind the scenes, or being sought after by the media—played a key role in elevating BBDO’s profile both regionally and globally. He even published a book during this time, "Collide: Embracing Conflict to Boost Creativity," which immediately topped the #1 best-selling list on Amazon. What truly sets Guan apart is his generosity in sharing his deep knowledge and uplifting those around him. Whether mentoring and coaching young creatives, leading workshops, or delivering captivating speeches at events, Guan has an extraordinary ability to make everyone feel valued and inspired. I consider myself incredibly fortunate to have worked with him. Guan will undoubtedly continue to inspire, lead, and bring his unique energy, creativity, and vision to every endeavor and every person he touches. I’m also proud to call him not only a colleague but also a friend.”
About
Tay Guan Hin is the Creative Chairman of BBDO Singapore. Previously the Founder of TGH…
Contributions
-
You're juggling tight deadlines in advertising. How do you keep your creative spark alive?
Advertising's like a wild rollercoaster – you gotta be quick on your feet! Plans change, ideas flop, and deadlines loom. But hey, that's where the fun begins. Ditch the rigid mindset and embrace the chaos. Need a new concept five minutes before go-time? No sweat! A little pressure can spark some seriously genius ideas. Ever noticed how caffeine and impending doom seem to supercharge the creative brain? So next time your campaign's going sideways, take a deep breath, channel your inner MacGyver, and remember: even the craziest ideas can turn into advertising gold when you adapt quickly.
-
You're juggling tight deadlines in advertising. How do you keep your creative spark alive?
“Conflict is the primary engine of creativity and innovation. People don’t learn by staring into a mirror; people learn by encountering difference.” — Ronald A. Heifetz. Collaboration requires us to step outside our comfort zones and embrace the friction of encountering different perspectives. Diversity, in all its forms, fuels this creative engine. Different races, cultures, tastes, and experiences bring a kaleidoscope of perspectives. This richness fosters a vibrant exchange of ideas where unexpected connections and solutions can flourish. By embracing the productive tension that arises from diverse viewpoints, we push beyond the boundaries of the familiar and discover uncharted territories of innovation.
-
You're juggling tight deadlines in advertising. How do you keep your creative spark alive?
I'm a total TikTok addict, hopping from one creator to the next like it's a digital playground. It's like peeking into a kaleidoscope of perspectives, sparking my own creativity in unexpected ways. I'm all about shaking things up and stepping outside my comfort zone – it's like a mental vacation that keeps my brain buzzing. I'm the KING of multitasking, juggling ideas, and letting my mind make those wild connections while I'm chilling. And my secret sauce? Mashing up familiar concepts into something totally fresh and exciting. Think East-meets-West fusion cuisine, but for ideas. It's all about that delightful surprise that leaves everyone wanting more.
-
What are some techniques for keeping your audience engaged during a TED Talk?
Stories that are personal helps to connect your audience on a human level. You can tell them well without forgetting since they are your own stories. How you tell them can dramatically increase the engagement of your audience’s attention. So discover a way to tell your personal stories that no one else can.
Activity
-
Here’s to Bob! Congrats once again and thank you so much for everything Bob Isherwood The One Club for Creativity Bob Isherwood Hall of Fame
Here’s to Bob! Congrats once again and thank you so much for everything Bob Isherwood The One Club for Creativity Bob Isherwood Hall of Fame
Liked by Guan Hin Tay
-
Twenty years ago, this man, Bob Isherwood, hired me at Saatchi and changed my career and my life for the better. Tonight, he is honored into the One…
Twenty years ago, this man, Bob Isherwood, hired me at Saatchi and changed my career and my life for the better. Tonight, he is honored into the One…
Liked by Guan Hin Tay
-
Got some Great News..Just won in the Best Sound Design Category in the Content Asia Awards 2024 for the Action TV Series - Operandi Gerhana. Big…
Got some Great News..Just won in the Best Sound Design Category in the Content Asia Awards 2024 for the Action TV Series - Operandi Gerhana. Big…
Liked by Guan Hin Tay
Experience
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Education
-
-
-
-
-
Activities and Societies: Best of Show Los Angeles Creative Club Student Competition 1990
-
-
-
-
-
-
-
-
-
Licenses & Certifications
Publications
-
Invited for Executive Jury Chair Roundtable in Clio Festival
Association of Accredited Advertising Agents Singapore
Honors & Awards
-
The One Club International Board of Directors
The One Club for Creativity
The One Club for Creativity, a global nonprofit organisation whose mission is to support the global creative community, has announced its latest lineup of board members, nine of whom hail from the Asia-Pacific region.
The APAC board members are namely Swati Bhattacharya, creative chairperson at FCB India; Reed Collins, CCO for APAC at Ogilvy; Tay Guan Hin, CCO at BBDO Singapore, and Thomas Hongtack Kim, CCO at RE-BE in Seoul. Other members include Steve Jackson, co-founder at Milk &…The One Club for Creativity, a global nonprofit organisation whose mission is to support the global creative community, has announced its latest lineup of board members, nine of whom hail from the Asia-Pacific region.
The APAC board members are namely Swati Bhattacharya, creative chairperson at FCB India; Reed Collins, CCO for APAC at Ogilvy; Tay Guan Hin, CCO at BBDO Singapore, and Thomas Hongtack Kim, CCO at RE-BE in Seoul. Other members include Steve Jackson, co-founder at Milk & Honey United; Kentaro Kimura, international CCO and corporate officer at Hakuhodo and founder at Hakuhodo Kettle; Kelly Pon, CCO at BBH China; Jureeporn Thaidumrong, creative chairperson and CCO at GREYnJ UNITED; and Richard Yu, regional CCO at ADK Taiwan.
Board members are responsible for providing input and feedback on the club’s ongoing global programming, elevating The One Show and ADC Annual Awards in rankings in their regions, connecting the club with advertising and design universities and schools, and recommending outstanding candidates to serve as awards judges.
Kevin Swanepoel, CEO at The One Club, said, “One reason The One Club is so prestigious is because of its exceptional Board, an impressive group of the most prominent professionals in our field. This diverse new group of renowned global creative leaders in APAC and Asia will play a key role in furthering our mission to support and elevate the global creative community, and solidify the relevance of our mission in their region.” -
INDUSTRY ACHIEVEMENTS
-
Voted Singapore’s most influential Creative Directors consistently for last ten years.
Singapore's first Cannes Lion Outdoor Jury President in 2010.
Asia's first Clio Chairman - Print, Poster, Direct, Innovative media &
integrated Campaigns in 2007.
Asia's first D&AD Jury Foreman Poster category in 2009.
Recognized at the 16th China International Advertising Festival (CIAF) in 2006, for receiving the New York Festival's Creative Achievement Award as one of the…Voted Singapore’s most influential Creative Directors consistently for last ten years.
Singapore's first Cannes Lion Outdoor Jury President in 2010.
Asia's first Clio Chairman - Print, Poster, Direct, Innovative media &
integrated Campaigns in 2007.
Asia's first D&AD Jury Foreman Poster category in 2009.
Recognized at the 16th China International Advertising Festival (CIAF) in 2006, for receiving the New York Festival's Creative Achievement Award as one of the most talented and respected creative leaders who consistently pushes creative standards in the industry.
2003 Creative Circle Awards Jury President
2004 Kancil Chief Head of Jury
2005 Media Asian Ad Awards Judge
2005 AWARD Awards Judge
2005 One Show Jury
2007 Asia Outdoor Advertising Awards
Chief of Jury
2007 Araw Awards, Philippines
2007 Cannes Lion Outdoor Jury
2008 Adfest Outdoor Lotus Jury President
2009 D&AD Jury Foreman Poster Category
2010 Cannes Lions Outdoor Jury President
2011 AWARD Awards Jury Chairman Print, Poster, Outdoor & Ambient
2012 London International IA Integrated Jury
2012 Spikes Asia Film, Print, Outdoor, Radio & Integrated Jury
2012 Creative Circle Awards Jury President
2014 ONE SHOW Jury
2015 Cannes Lions Digital Jury
2015 APAC Effies Jury
2016 ONE SHOW “One To Watch” Global Jury
2016 Singapore CSR Committee Deputy Chairman
2017 APAC Effies Jury
2017 New York Festivals Executive Jury
2017 MediaCorp The Laurels Jury President
2018 APAC Effies Head of Jury.
2018 Art Directors Club Advertising Jury
2018 Busan AdStars Print/Craft/Cesign Head of Jury
2018 One Show China Jury and Speaker
2019 One Show Young Ones Jury
2019 Principal of AdFest's TMRRW BiZ School
2019 Asia Pacific Effies Judge
2019 Adfest Speaker- Vertical Storytelling.
-
MENTORSHIP AND TRAINING
-
2001-2002 INAUGURAL CROWBAR AWARDS CHAIRMAN
2006-2011 AWARDS School Asia Head
2006 ADFEST Chairman 3rd Young Lotus Workshop
2012 ADFEST Chairman 8th Young Lotus Workshop
2012 LEAD THE YOUNG SPIKES Live art installation
2011 Host of Portfolio Night 9
2014 -2015 Jury President MediaCorp Young Creatives Competition
2014 Head of SPIKES ASIA Young Integrated Competition
2014 GUEST OF HONOUR NAFA Convocation
2018 IAS Mentorship Program
2018 Adjunct Lecturer Temasek…2001-2002 INAUGURAL CROWBAR AWARDS CHAIRMAN
2006-2011 AWARDS School Asia Head
2006 ADFEST Chairman 3rd Young Lotus Workshop
2012 ADFEST Chairman 8th Young Lotus Workshop
2012 LEAD THE YOUNG SPIKES Live art installation
2011 Host of Portfolio Night 9
2014 -2015 Jury President MediaCorp Young Creatives Competition
2014 Head of SPIKES ASIA Young Integrated Competition
2014 GUEST OF HONOUR NAFA Convocation
2018 IAS Mentorship Program
2018 Adjunct Lecturer Temasek Polytechnic School of Design (Campaign Creative & Integration)
• Lecturer for Singapore Management University and the IAS portfolio school annually.
• Created and delivered a course on “Conceptual Thinking” at the Raffles LaSalle Institute of Singapore and Malaysia, Lim Kok Weng University of Creative Technology.
• Creative Advisory Panel (CAP) – Guan is one of five respected industry professionals appointed by The Association of Accredited Advertising Agents Singapore (4As) to serve as the 4As’ first Creative Advisory Panel (CAP). -
SPEAKING ENGAGEMENTS
-
AdFest 2004 Young Guns
One Show China & New York 2004
IDEAS-Regional marketing conference 2003
First Creative Asia Design Symposium by Nanyang Academy of Fine Arts 2003
16th China International Advertising Festival (CIAF) 2006
AOA Outdoor 2007
Ad Congress, Philippines 2007
Spikes Asia Cannes Jury President Picks 2010
Spikes Asia with DJ Gilles Peterson 2011
TedX Creativity and brand engagement 2013
Spikes Asia Panel Discussion 2013
BRANDfest Nepal 2017…AdFest 2004 Young Guns
One Show China & New York 2004
IDEAS-Regional marketing conference 2003
First Creative Asia Design Symposium by Nanyang Academy of Fine Arts 2003
16th China International Advertising Festival (CIAF) 2006
AOA Outdoor 2007
Ad Congress, Philippines 2007
Spikes Asia Cannes Jury President Picks 2010
Spikes Asia with DJ Gilles Peterson 2011
TedX Creativity and brand engagement 2013
Spikes Asia Panel Discussion 2013
BRANDfest Nepal 2017
Creative Mornings Context 2018
Tencent Social Ads + Cannes Lions Bejjing 2018 -
Cannes Lions Outdoor Jury President
Cannes Lions
http://adobomagazine.com/global-news/cannes-lions-2015-reflections-tay-guan-hin
-
Best of Show - Los Angeles Creative Club Student Competition
LACC
Languages
-
English
-
-
Chinese
Limited working proficiency
Organizations
-
JWT Worldwide Creative Council
Regional ECD
-
THE ONE CLUB
-
Recommendations received
102 people have recommended Guan Hin
Join now to viewMore activity by Guan Hin
-
How to nail a job interview in a tough economy 🚀 In March 2020 during the first COVID pandemic lockdown, I made a bunch of job interview videos…
How to nail a job interview in a tough economy 🚀 In March 2020 during the first COVID pandemic lockdown, I made a bunch of job interview videos…
Liked by Guan Hin Tay
-
Last Thursday, as part of the Creative Impact Unpacked series of events and our second-ever Creative Catalyst Conference, we welcomed over 140…
Last Thursday, as part of the Creative Impact Unpacked series of events and our second-ever Creative Catalyst Conference, we welcomed over 140…
Liked by Guan Hin Tay
-
This is a special guest post by Greg Hahn, the creative director of the much loved Citi campaign. Since the rules here strictly prohibit me from…
This is a special guest post by Greg Hahn, the creative director of the much loved Citi campaign. Since the rules here strictly prohibit me from…
Liked by Guan Hin Tay
Other similar profiles
Explore collaborative articles
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
Explore More